#LandRover

“I could have had a V8!” was the tagline for a foul tonic of liquified vegetables and spices sold by Campbell’s, but also a metaphor for the deadly automotive sin of purchasing a V6 muscle car. In my own lifetime, I remember when anyone with a Y chromosome that willingly purchased a 6-cylinder pony car was derided as a skinflint at best, effete at worst. It wasn’t until the second decade of the 2000’s that things changed. The V6s on offer suddenly became legitimate options for ponycar buyers.

The V6 Mustang was no longer a secretary special, but a legitimate sports car, offering comparable straight line performance with the old Mod Motor Mustangs, and able to dispatch its import competition around a road course. The GM HFX V6 and Chrysler Pentastar V6s went a long way to raise the game of the rental-spec Camaros and LX/LY chassis cars respectively, making it hard for us to imagine that the old 2.7 Chrysler V6 and the GM 3.9L ever existed. That doesn’t mean that you should willingly opt for two less cylinders. Not in a pony car. But in a Range Rover Sport, it wouldn’t be the worst thing.

98 dealers are busy looking at 89 vehicles. Check engine lights are being scanned. The hoods are opened, engines are revved, and Bluetooth is the technology of the moment. Wholesalers, along with professional car buyers like me, are busy making arrangements with those dealers and individuals who want to buy an auction vehicle on the cheap.

There’s only one problem with all this. We’re on the eve of tax season. A time where everyone short on dough files a tax return on the expectation of a nice four-figured refund in early February. Millions of those refunds will eventually be used towards one of three purposes: paying down debt, purchasing electronics, or putting a down payment towards a nice used car that will likely be financed to the hilt.

The prices at this specific auction are always high. But today, they were in outer space.

Ryan writes:

OK, so the granddaddy of oval car logos must be the Ford blue oval, but they sure do have a lot of imitators. So, how about a Vellum Venom on Comparative Oval Logos in the Automotive Industry? Or if you don’t like this pitch, maybe put Sanjeev on it. I bet he’d do this article.

If you live in Brazil and are pining away for a Jaguar or Land Rover, Tata Motors will open a factory for the luxury marques in time for the 2016 Summer Olympics.

Long time Evo writer Harry Metcalfe has left the magazine to work for Jaguar Land Rover, in a role that is the dream of journalists everywhere: helping to develop halo versions of their current and future model range.

After 67 years in production, and more than two million produced, many of which are still in severe use, late in 2015 the last Land Rover Defender will roll off the assembly line at Jaguar Land Rover’s Solihull plant. JLR says that the Defender’s demise is because it won’t meet new fuel emissions rules in the EU and cannot be adapted to do so. A replacement model is planned, to be launched in 2016. Land Rover has previously teased the DC100 concept as a possible Defender replacement. John Edwards, who is in charge of product at JLR, said that the Defender’s replacement will be “instantly recognized” by fans of the current Defender, but that it “won’t necessarily be cheap”.

It hasn’t always been called the Defender.

September was a great month for Subaru, with the brand up 15 percent. Ford, Chrysler, Jaguar Land Rover and BMW also posted solid gains. General Motors,Hyundai/Kia, Toyota, Nissan and Honda saw declines, as the SAAR dipped to 15.3 million units amid decreased consumer and business confidence. Table below the jump.

In advance of its public debut at the upcoming Frankfurt show, Jaguar has dropped a front 3/4 beauty shot and other images of its new compact crossover. Since there’s no shortage of wailing and gnashing of teeth from those who see this as a Porsche Cayenne level brand heresy, and since I’m a contrarian non-comformist by nature, I’m going to swim against the stream and say that the CX-17 or whatever they end up calling it, makes sense, or at least it can in today’s market. Compact (and smaller) crossovers are the hot thing in the car biz these days. Lexus just released images of a LF-NX compact crossover concept that presumably will also be revealed at the Frankfurt show. GM is looking to shuffle production because GM Korea can’t build enough Buick Encores and Opel Mokkas. Land Rover is having record monthly sales, in part due to the success of the Evoque.

Which raises the question, why build a small Jaguar crossover when Jaguar Land Rover already builds the Evoque?

My friends and neighbors have gotten used to the sight of a variety of brand new and nicely equipped cars that periodically show up on my driveway. They know that many (most? all?) of them are beyond my own means to own or lease so a frequent question I’m asked is, “who would buy that car?” Who would buy a 2013 Land Rover LR4? A snarky answer would be nobody, since it’s a safe bet that most of the 600 or so new LR4s that get delivered every month in North America are leased, but my guess is that the typical buyers are affluent suburban families with children and maybe a vacation home on an unpaved road. Who else would drive a 7 passenger luxury SUV?

Land Rover’s Solihull plant will produce all-aluminum 3 Series fighters for Jaguar, starting in 2015

The Ford Mondeo based X-Type failed to get Jaguar a foothold in the segment that is usually defined by the BMW 3 Series and the cars that compete with the 3. Now the Financial Times has reported that Jaguar will be launching an entire line of entry level luxury vehicles for that critical segment and that the new cars, said to be ready for sale about two years from now, will benefit from Jaguar’s expertise with lightweight aluminum structures.

Doug writes:

Most car enthusiasts agree the E30 BMW M3 is getting dangerously overpriced. It is, after all, a 25-year old car with a crappy interior; they’ve all been miled to the moon; and most have been driven hard.

As I look at this week’s car, I’m starting to wonder why it doesn’t get the same rap. The Land Rover Defender 90 is arguably the poster child for overpriced: a box on wheels sold in North America for a few years in the mid-1990s until Land Rover got tired of conforming to harsh government regulations.

How long has it been since the Range Rover was “the best 4x4xfar”? Since the original 2-door Spen King special went out of production? Since Toyota replaced Land Rover vehicles (including the Defender, Range Rover and the like) as the vehicle of choice for African off-roaders and UN peacekeepers? Since the Range Rover was catapulted from Anglophile obscurity to the must have vehicular fashion accessory of the wannabe Kardashian set?

Car and Driver scribe (and TTAC alum) Justin Berkowitz has penned an amazing feature about the U.S. Government’s campaign against grey market Land Rover Defenders.

As Mercedes-Benz, BMW and Audi rush to prepare new entry-level product to attract a younger crowd, Jaguar Land Rover is proudly calling “bollocks” on their efforts to attract younger buyers. Although much of the growth in the “near-luxury” segment is expected to come from vehicles with a transaction price in the $30,000-$40,000 range, JLR’s sole offering in that segment is the low-volume LR2. It’s the $50,000 Evoque that’s driving sales for the brand. This interview from Automotive News with JLR’s North American CEO, Andy Goss, explains why: