New Jaguar Land Rover Factory in Brazil to Open in 2016

TTAC Staff
by TTAC Staff

If you live in Brazil and are pining away for a Jaguar or Land Rover, Tata Motors will open a factory for the luxury marques in time for the 2016 Summer Olympics.

The new factory, slated to produce 24,000 units annually at the beginning, is set to begin construction in Itatiaia sometime next year. The two luxury brands already hold 53 percent of the luxury SUV market in Brazil, with a goal to sell 10,000 units in 2014; 9,549 Evoques, Freelanders, Discoverys et al have left the showroom through October 2013.

Tata will use the new factory to meet local demand before considering export markets nearby, and is considered to be a major step in their overall global manufacturing strategy.

TTAC Staff
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  • ZekeToronto ZekeToronto on Dec 11, 2013

    I suspect AutoNews may have lost something in translation. It would make zero sense for JLR to continue to sell vehicles imported from overseas in the (highly tariff-protected) Argentine market once they have a factory in neighbouring Brazil, a Mercosur partner. It's not as if the numbers are so big they'd have to phase in said supply--it's a matter of adding a mere five dealers to the equation. Surely the eventual "export markets nearby" means non-Mercosur countries. I'd be interested in Marcelo's take on this.

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    • ZekeToronto ZekeToronto on Dec 12, 2013

      @Marcelo de Vasconcellos Thanks Marcelo ... I agree it's almost certain the Evoque will be the initial product.