Jaguar To Introduce Range Of All Aluminum Entries, Including Small Sedan, Crossover

TTAC Staff
by TTAC Staff

Land Rover’s Solihull plant will produce all-aluminum 3 Series fighters for Jaguar, starting in 2015

The Ford Mondeo based X-Type failed to get Jaguar a foothold in the segment that is usually defined by the BMW 3 Series and the cars that compete with the 3. Now the Financial Times has reported that Jaguar will be launching an entire line of entry level luxury vehicles for that critical segment and that the new cars, said to be ready for sale about two years from now, will benefit from Jaguar’s expertise with lightweight aluminum structures.

Jaguar made it’s first all-aluminum car about a decade ago. The current XJ sedan and new F Type sports car both have aluminum structures. The new model range will include a sedan, a station wagon and a crossover. That crossover is seen as a way of leveraging Land Rover’s own expertise with SUVs and current success with its smaller Evoque and Freelander models. While Jaguar Land Rover is doing well overall, with sales up 14% over last year, to 210,190 in the first half of 2013, only one in five JLR cars sold were from the Jaguar brand. JLR’s owner, Tata, wants to increase overall sales and for Jaguar to have a larger share those sales, and will apparently also leverage Land Rover production facilities as the new, smaller Jaguars will be assembled at Land Rover’s Solihull plant in central England. Reuters reports that the new range of small Jaguars will be introduced at the Frankfurt auto show in September.

TTAC Staff
TTAC Staff

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  • RobertRyan RobertRyan on Jul 23, 2013

    Interesting to see how Jaguar and Land Rover are expanding under the ownership of TATA, despite the European turn down.

  • John Horner John Horner on Jul 24, 2013

    These are smart moves. The market for smaller premium vehicles is growing by leaps and bounds, and Jaguar needs to be part of it. The most beloved vintage Jaguar sedan isn't one of the large ones, but rather the relatively compact for it's time Mark II. A nice Mark II is worth many times what a similar vintage Mark X will bring, and yet the Mark X was the premium priced vehicle of the two when new.

  • Lezier Lezier on Jul 24, 2013

    Jaguar and Land Rover is one of the most successful land rover in the city.I'm kinda excited to see their new latest Rover v8 parts fashion of car in the near future.

  • El scotto El scotto on Jul 24, 2013

    Note to Al and Billy. Show one of these to the design team at Lincoln Motor Company. Build an Americanized version of one these. Then Lincoln will really be on the comeback.

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