#LandRover

Newly restyled for its 2017 debut, the fifth-generation Land Rover Discovery rock crawls into 2018 much the same, save for pricing, new standard and available content, and the wider availability of a powerplant with a bad global reputation.

Not to say that Jaguar Land Rover’s 3.0-liter diesel V6 is a bad motor — rather, that all oil-burning engines have taken an image hit since Volkswagen’s recent naughtiness. Still, Jaguar Land Rover is enjoying surprising success with its diesels in the United States, so it’s not entirely surprising to see a powerplant known for stump-pulling torque setting up shop in another off-road focused model.

Fans of high-riding, luxury-branded, two-door SUVs were saddened this week to learn of the demise of the Range Rover Evoque Coupe.

Aged six model years, the Range Rover Evoque Coupe is survived by its five-door and convertible brothers. It was preceded in death by any semblance of off-road capability and the proper use of turn signals.

You’ll never guess what Indian-owned, UK-based model this once looked like. Yes, the Landwind X7, arguably the closest automotive ripoff ever fielded by an automaker, no longer resembles its alleged muse.

The Chinese SUV, built as a joint venture between Changan Auto and Jiangling Motors Corporation, has received a mid-life refresh that erases some of the tell-tale cues of the model that inspired not only the vehicle, but its very name. Meanwhile, certain executives in Coventry, UK, are worried the Landwind X7 saga might happen again.

I’m normally among the first to roll my eyes when automakers speak about “brand identity” and other such marketing claptrap, but when Land Rover employees speak of how the new Range Rover Velar fits in with the brand, it is hard to deny that they’re being accurate. Whatever it is – or isn’t – the Velar has a certain feel about it that only its stablemates share.

More on that later. First, an introduction. For those that don’t know, the Velar is meant to slot between the Evoque and the Range Rover/Range Rover Sport in the Range Rover lineup. It’s also meant to be a more-stylish alternative to the slightly gawky Land Rover Discovery.

The Velar sits in a weird space in the luxury SUV landscape. Its closest competitor may be the Porsche Macan, but the two don’t line up exactly in terms of performance. Jaguar’s F-Pace, which shares its platform with the Velar, plays the part of both sibling and rival, while the Audi Q5 is also in the conversation. But price, specs, and mission vary among these four – as well as others, such as the BMW X4 and the Mercedes-Benz GLE-Class.

Land Rovers and Range Rovers are supposed to offer luxury, off-road capability, some on-road fun, and charming (and not-so-charming) British quirks. They’re also sometimes tarred with a reputation for spending more time in the shop than on the road.

Earlier this week, we brought you a Rare Ride straight from the Eastern Block. The Skoda 120 was Czechoslovakia’s answer to the middle-market family sedan. Today we keep it Communist and look at Russia’s answer to the decadent and capitalistic Jeep Wrangler and Land Rover Defender, the UAZ-469.

This four-by-four can really do some work.

Last week we took entries for the worst utility vehicle of the past decade. There were certainly plenty of submissions; it’s always easy to dream up crossover criticism (less dream, more nightmare in the case of the Acura ZDX).

This time around, we flip the question: What’s the best utility vehicle of the past 10 years?

Maybe one day we’ll all look back and wonder how we could have been so wrong. “Of course,” we’ll say over drinks at the back of the pub, “it was all so simple. People wanted cars. Land Rover cars. And we were too stuck in our ways to see it.”

“Crossovers were king back then. Buyers couldn’t get enough of ’em,” we’ll recall, growing agitated over our past myopia. “Harley-Davidson could have put a pup tent on the back of a Tri Glide and sold 50,000 a year. Foolishly, we didn’t notice the simmering desire for a car — a regular car, dammit! — from an automaker that sold SUVs and nothing but since 1948.”

As Rod Serling used to say, this isn’t a future that will be, but one that might be. Yesterday we brought you a report detailing Land Rover’s plans to reveal a high-end luxury car, not an SUV, in 2019, all part of a plan to capitalize on decades of accumulated brand cachet and plunge into a wholly untapped segment. Road Rover is the vehicle’s rumored name, Autocar claims.

Suppose they’re right?

Think along the lines of a Mercedes-Benz S-Class CC. A BMW 7 Series Allroad. A Jaguar XJ Activ. A Lexus LS SUS.

It will be Land Rover’s Road Rover, Autocar reports. And it’s no joke. Targeted at China and California in particular, Land Rover’s Road Rover may appear at the 2019 Los Angeles Auto Show in advance of a 2020 on-sale date. Intended to wage war against the aforementioned full-size luxury cars, the Road Rover is believed to be equipped with a measure of “all-terrain” capability, Autocar says.

While the Range Rover Sport of 2005 was the original move toward more car-like Range Rovers, Land Rover extended its reach with the Range Rover Evoque in 2011 and this summer’s Range Rover Velar. Perhaps we shouldn’t be surprised at the development of a Road Rover.

The brand’s trajectory was obvious.

Utility vehicles have been a hot ticket personal transport item for some time, much to the delight of OEMs and their shareholders. As the definition around what should qualify as “utility” became more and more blurred during this (presently, CUV) craze, inevitably some entries missed the mark and floundered. Perhaps a redesign was in the cards if the manufacturer felt confident, or a product cancellation if it didn’t.

Either way, recent examples of bad utility vehicles are our subject today. What’s your pick for the worst utility vehicle of the past decade?

The new 2018 Land Rover Discovery (née LR4) is not the automatically handsome successor to the Discovery 4 you assumed it would be.

The front end is visually softened. Viewed from the side, there’s enough bodywork between the windowline and wheelwell to empty the paint shop. The need to maintain a traditional Discovery shape was compromised in part by aero demands, and the result is flat rather than boxy. The C-pillar leaning far forward is more reminiscent of a Lexus RX than a Discovery Series I.

But it’s around the back where Land Rover’s own design boss, Gerry McGovern, has his own problem. “Overall, I like the design of the back of the Discovery for its asymmetry,” McGovern tells Auto Express, “because it’s tipping its hat to the Discoveries of the past.”

The problem then, Mr. McGovern? License plates. Yes. License plates.

Jaguar Land Rover is buzzing this week with news that every single model introduced after 2020 will be electrified.

Excited to showcase its “commitment to the future,” JLR even provided a converted E-Type for its mobility-themed Tech Fest. Dubbed the E-Type Zero, the car is a 1968 Series 1.5 Roadster with its traditional powertrain swapped in favor of a 220 kW electric motor. While the old EV switcharoo provides instantaneous torque, an increase in horsepower, and ought to make fans of the cars in Gattaca very happy, Jag purists will probably hate it.

However, the company’s decision isn’t about a high-profile one-off. This is a sea change for JLR, echoing Volvo’s recent decision to march headlong into electrification.

Let’s say you had around $50,000 to spend on a vehicle purely as an indulgence. In this indulgence, you desire a somewhat rare SUV that’s basic, yet carries substantial prestige. In the same way, your SUV of choice would be very capable off-road, but you’d never take it there (as it’s simply too valuable). This vehicle would be for around-town jaunts on sunny days only.

A tough and specific decision for you, as imaginary well-heeled buyer of this used SUV. But never fear, as we’ve narrowed the choices down to two for today’s QOTD.

So, between the Land Rover Defender and Mercedes-Benz G-Wagon, which do you choose to lighten your wallet?

It’s 2017. If this isn’t The Year Of The Luxury SUV, then surely we’re fast approaching The Year Of The Luxury SUV.

Therefore, Land Rover can pretty well do whatever it wants. “A brand like ours,” says Land Rover’s chief design officer Gerry McGovern, “has this ability to stretch.”

Bentley Bentayga rival? “Absolutely,” McGovern says.

Identically sized Range Rovers? “If they had two personalities then they’ve both got equal appeal but to different customers,” McGovern tells Automotive News Europe.

There’s no reason to doubt Land Rover’s self-belief.

Details have come to light regarding the return of Land Rover’s long-running Defender model to the North American market. This time around, things will be a little different. After a solid 67-year run (dating back to 1948 as the “Series” models), perhaps some changes were due.

And this time, North America gets to see the new Defender at the same time as the rest of the world.

Today’s Question of the Day is the inverse of one I posited back in March of this year. At that time, we took your suggestions for current vehicle designs which you thought would stand the test of time.

It’s now time to cover the other side of the ugly coin; the vehicles on sale today which will become dated-looking quicker than all others.