Range Rover SV Coupe: Abandoning Utility for Exclusivity

Matt Posky
by Matt Posky
range rover sv coupe abandoning utility for exclusivity

Jaguar Land Rover previously mentioned it was working on a two-door flagship sport utility vehicle for Range Rover — a model it promised would be the most expensive in the brand’s 70-year history. It certainly kept that promise. With a starting price of $295,000, the Range Rover SV Coupe fits the bill.

Ditching the “utility” portion of sport utility vehicle, the SV Coupe is all about style over substance. However, it is not the first two-door model offered by the company. Long after the Classic left the lineup, Range Rover built the Evoque Coupe until 2017. But that model was comparably pedestrian and didn’t come anywhere near the SV’s price tag. Nor did it boast the same level of hardware.

Even though you’re primarily paying for exclusivity, as the SV Coupe’s production is limited to only 999 units, Land Rover says it isn’t skimping on substance. Based on the brand’s big four-door (the one without a secondary title), the Coupe is shorter and comes equipped with a 5.0-liter supercharged V8, good for 577 horsepower. The automaker claims a 0-to-60 time of 5 seconds and a top speed of roughly 165 mph.

It’s also endowed with JLR’s Terrain Response 2 system, featuring presets for varied surfaces and an adjustable air suspension.

Land Rover did not neglect the interior either. Assuming you’ll actually want to crawl into the rear passenger compartment, once settled in you’ll be treated with sumptuous quilted leather that can be optioned in a different hue than the front seats. The front doors can also be closed remotely in case you want to sit in the back, alone, like some kind of rich creep.

Taking a page from the Range Rover Velar, the SV’s displays include two 10-inch interactive screens and another 12-inch screen in place of an instrument panel loaded with dials and buttons. There is also a head-up display.

Is it a good deal? Hell no. The Range Rover SVAutobiography Long Wheelbase appears to offer everything the Coupe does and then some. Its passengers also don’t have to climb in through the front and are treated with a refrigerator that holds two champagne-sized bottles and four feet of legroom. The Autobiography also stickers for $100,000 grand less than the new two-door, making the new model’s price very difficult to come to grips with.

Most people don’t walk into the dealership and demand they pay extra for a vehicle that’s missing features. But we suppose that’s not what the SV Coupe is really about. Its customers will want it because it exists — even if it doesn’t really need to. It’s a status vehicle for someone who could easily afford to purchase two.

Land Rover says the Coupe will be hand assembled at JLR’s SVO Technical Centre in Warwickshire, with deliveries beginning near the tail of 2018. Meanwhile, the base trim SVAutobiography is available now for $177,200, assuming you can handle ludicrous levels of luxury and two additional doors at a lower price.

[Images: Jaguar Land Rover]

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  • ThomasSchiffer ThomasSchiffer on Mar 07, 2018

    This is a very beautiful luxury SUV. A shame that it is only available with one engine choice, and a potentially very inefficient engine at that.

  • Tstag Tstag on Mar 08, 2018

    This feels like a bit of a cynical marketing exercise, with JLR dipping its toe in the water to try and figure out if the can go toe to toe with Bentley. The answer is that they can but that they need to invest in an all new body and levels of luxury not found in an ordinary car. It also must be the best off-roader in its class bar none. I do wonder if Jaguar will try something similar using the Daimler brand....

  • MaintenanceCosts We hear endlessly from the usual suspects about the scenarios where EVs don't work as well as gas cars. We never hear the opposite side of the coin. From an EV owner (since 2019) who has a second EV reserved, here are a few points the "I road trip 1000 miles every day" crowd won't tell you about:[list][*]When you have a convenient charging situation, EV fueling is more convenient than a gas car. There is no stopping at gas stations and you start every day with a full tank.[/*][*]Where there are no-idling rules (school pickup/dropoff, lines for ferries or services, city loading, whatever else) you can keep warm or cool to your heart's content in your EV.[/*][*]In the cold, EVs will give you heat from the second you turn them on.[/*][*]EVs don't care one bit if you use them for tons of very short trips. Their mechanicals don't need to boil off condensation. (Just tonight, I used my EV to drive six blocks, because it was 31 degrees and raining, and walking would have been unpleasant.)[/*][*]EVs don't stink and don't make you breathe carcinogens on cold start.[/*][*]EV maintenance is much less frequent and much cheaper, eliminating almost all items having to do with engine, transmission, or brakes in a gas car. In most EVs the maintenance schedule consists of battery coolant changes and tire maintenance.[/*][*]You can accelerate fast in EVs without noisily attracting the attention of the cops and every passerby on the street.[/*][/list]
  • MaintenanceCosts Still can't get a RAV4 Prime for love or money. Availability of normal hybrid RAV4s and Highlanders is only slightly better. At least around here I think Toyota could sell twice the number of vehicles that they are actually bringing in at the moment.
  • Tree Trunk Been in the market for a new Highlander Hybrid, it is sold out with order time of 6 months plus. Probably would have bit the bullet if it was not for the dealers the refuse to take an order but instead want to sell from allotment whether it fits or not and at thousands over MRSP.
  • AKHusky The expense argument is nonsense. My mach e was $42k after tax credit. Basically the same as similarly equipped edge. And it completely ignores that the best selling vehicles are Rams, F150s, and Silverados, all more expensive that a bolt, MAch e or ID4. As an owner, I'd say they are still in second car territory for most places in the country.
  • Johnster I live in a red state and I see quite a few EVs being purchased by conservative, upper-class Republicans (many of them Trump-supporters). I suspect that it is a way for them to flaunt their wealth and that, over time, the preference for EVs will trickle down to less well-off Republicans.