Launching a new vehicle under embargo must be a stressful endeavor for all those who are involved on the OEM side.
Take the Toyota GR Corolla. The brand has been so careful to build up interest via teases, and has plans to take the wraps off tonight — and it all got spoiled by some careless management of the company’s consumer Web site.
Not to be outdone by corporate siblings Hyundai and Genesis, which have announced plans to launch 17 electric, or at least electrified, vehicles combined by 2030, Kia has claimed it will have 14 EVs (or, again, vehicles that at least have some electrification) by 2027.
Including two pickup trucks.
The Los Angeles Auto Show is upon us once again, and once again automakers hosted events the night before the media day. Some things don’t change, even if this time we had to wear masks indoors and fill out a form saying we didn’t have COVID, as far as we knew.
This is how I found myself standing in a rented mansion in the Hollywood Hills — one that had a stunning view of L.A. — clutching a plastic glass of wine and listening to actor Jay Ellis extol the virtues of the Nissan Ariya EV. All because reservations for the Ariya opened up officially on Tuesday night.
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- EBFlex More proof of how much EVs suck. If you have to do this, that means you are trying to substitute what people want...and that's ICE.
- ChristianWimmer The interior might be well-made, but the design is just hideous in my opinion. It’s to busy and there’s no simplistic harmony visible in it. In fact I feel that the nicest Lexus interior ever could be found in the original LS400 - because it was rather minimalistic, had pleasing lines and didn’t try to hard. It looked just right. All Lexus interiors which came after it just had bizarre styling cues and “tried to hard” if you know what I mean.
- THX1136 As a couple of folks have mentioned wasn't this an issue with the DeLorean? I seem to recall that it was claimed you could do a 'minor' buff of the surface and it would be good as new. Guess I don't see why it's a big deal if it can be so easily rectified. Won't be any different than getting out and waxing the car every so often - part of ownership, eh.
- ToolGuy This kind of thing might be interesting in a racing simulator.
- FreedMike Hmmm, electric powered vibrations. Is this the long rumored move into the...ahem...adult products market?