Chrysler began importing rebadged Mitsubishis to North America starting with the Colt in the 1971 model year, with more models being added as the decade progressed. By 1976, Plymouth shoppers could buy a Mitsubishi Lancer Celeste as the sporty Arrow; Plymouth Arrow and Dodge D-50 (later Ram 50) pickups, based on the Mitsubishi Forte, showed up here in 1979. So that those Dodge/Plymouth dealers would have a small personal luxury coupe to sell, the Japanese-market Galant Lambda hardtop was pressed into American service as the Dodge Challenger and Plymouth Sapporo for 1978. Sales continued through 1983, and I’ve found one of those final Sapporos in a yard south of Denver, Colorado. Read More >
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Category: Plymouth
Even while importing Mitsubishi Colt Galants and badging them as Dodge Colts, Chrysler looked to its European outposts to find an additional suitable econo-commuter to sell in North America. The Hillman Avenger aka Plymouth Cricket hadn’t worked out so well, and nor had the Simca 1204, but the Simca/Talbot Horizon under development in the middle 1970s looked very promising. Soon enough, an Americanized version made it into production, making its debut here in the 1978 model year and staying in production all the way through 1990. I’ve documented quite a few of these cars in junkyards, but the super-economical Horizon Miser had eluded me… until now. Read More >
North American sales of Japanese-made small pickups went crazy during the 1970s, with the Detroit Big Three getting in on the action with rebadged Mazdas, Isuzus, and Mitsubishis. Ford and GM eventually created their own Michigan-style small trucks, the Ranger (1983 model year) and S-10 (1982 model year) but where was struggling Chrysler— in a frenzy trying to get the new K-Cars out the door— supposed to find enough money to develop a new truck design from scratch? Fortunately, Volkswagen had shown that front-wheel-drive worked well enough in little pickups, and the versatile Omnirizon platform proved suitable for a bit of El Camino-ization. Here’s the result, found in a Denver yard last summer. Read More >
Quite a few hallowed (and not-so-hallowed) Detroit brands got axed forever during the decade of the 2000s (whatever we’re calling it now— the Noughts? the Oh-Ohs?), and the one that went to the slaughterhouse first was Plymouth. Starting in 1928 (not-so-coincidentally, just a couple of years after the birth of Pontiac), Americans and Canadians could buy low-priced Plymouths with the same running gear as the costlier Dodges and Chryslers, and life was good. Then the outlines of the brand became increasingly blurred as the 20th Century waned until finally just one Plymouth was left: the Neon. Last week, we saw one of the very last Pontiacs ever made, so we’ll follow that up with one of the final Plymouths. Read More >
Depending on how strict you are about stuff like gross-versus-net horsepower ratings, emissions-related compression ratios, or the general feeling of Malaise that set in after the 1973 Oil Crisis, the Golden Age of the Detroit Muscle Car ended in some year between 1970 and 1974. I say that year was 1970 and that only midsize coupes really qualify, but my definition leans to the strict side.
The case could be made that the 1973 Duster 340 was a lot more fun-per-buck than Chrysler’s “traditional” muscle car choices for that model year (the Plymouth Road Runner and Dodge Charger), and so we’ll keep that in mind when studying today’s Junkyard Find. Read More >
Today’s Rare Ride is the much sportier (but mostly the same) liftback version of the Horizon that everyone forgot. It’s a Plymouth TC3, from 1982.
After the Oil Crisis of 1973, Chrysler didn’t have the resources needed to design and build a subcompact economy car from scratch. Fortunately, Chrysler’s Japanese ally, Mitsubishi, was willing to ship over plenty of cars to be sold as Dodge and Plymouth Colts (we will not discuss the wretched Plymouth Cricket aka Hillman Avenger at this time). The Colt didn’t get front-wheel-drive until 1979, though, so Chrysler USA turned to Chrysler Europe for the Simca-designed Horizon platform and began selling Dodge Omnis and Plymouth Horizons in 1978.
Here’s an early Horizon in a Denver self-service yard. Read More >
Once upon a time in the early 2000s, a special convergence of factors created three very special cars. The most important element in the cars’ creation was the motoring public’s desire for things that appeared “retro” in the early part of the millennium. This retro desire occurred around the same time as some meetings in Michigan, where executives at the Big Three surely conducted consumer clinics with retired old men.
Remember, you can only burn one of these.
Today’s Rare Ride is a Plymouth Barracuda, but not the one which generally springs to mind whenever someone mentions the legendary nameplate. Rather, it’s the first of the line. Let’s check out this special fastback.
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It started off casually enough, in the luxury Slack chat environment of TTAC just a day or so ago. Amidst a conversation about large Chryslers of the early ’70s, TTAC’s Steph Willems declared he wasn’t sure which fuselage-design Chrysler product he’d choose to take home.
Let’s see if we can’t venture some opinions on this topic.
It was one of those make or break moments. A company teetering on the financial verge which threw a Hail Mary at the right time — and at the right target. The company in question was Chrysler, and the Hail Mary was the K-car platform.
Today we ask you: What was peak K?
The A-Body Plymouth Valiant (and its Dodge sibling, the Dart), stayed in American production from the 1960 model year all the way through 1976. Legendary for its sturdiness, the Valiant was sure to be a tough act to follow. The Plymouth Volarés and Dodge Aspens appeared in 1976, never gained the affection given to their predecessors, and were facelifted and renamed the Gran Fury and Diplomat in 1981. Here’s a luxed-up first-year Volaré I spotted in a Northern California self-service yard. Read More >
Earlier this week in TTAC’s always entertaining Slack chat, Adam Tonge suggested (without sarcasm) how the B&B might enjoy discussing the market entrants of the Diamond-Star Motors company and picking favorites. Shortly after this discussion, the very DSM Plymouth Laser we saw in yesterday’s Rare Rides fell right in my lap, and this all seemed like destiny.
Of the varied selection, which Diamond-Star Motors vehicle is your favorite?
Our last Rare Ride was the little hot hatch Isuzu I-Mark RS, which was just oh-so-80s. Today we move forward in time just four years, to a different sort of sporty hatch.
This one’s Japanese and American. It’s also turbocharged and all-wheel drive. Can you handle some extreme Diamond Star?
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