Junkyard Find: 1978 Plymouth Horizon
Yesterday’s Junkyard Find was one of the better-known examples of the Simca-based “Omnirizon” platform, and you still see 80s Dodge Chargers here and there. What you won’t see often is today’s Junkyard Find, a first-year Plymouth Horizon. I found this one languishing in a Denver self-serve junkyard.
This car was the first true subcompact car Chrysler ever built in North America, and it (along with its Dodge sibling, the Omni, and the French-market Talbot/Simca Horizon) was a big hit on both sides of the Atlantic. Prior to the Omnirizon, the only subcompacts sold by Chrysler in the United States had been rebadged Mitsubishis, Hillmans, and Simcas, all built overseas.
The Plymouth Horizon was an Americanized version of a Chrysler of Europe design, and it wasn’t any more miserable to drive than other front-drive subcompacts of the late 1970s (e.g., the Ford Fiesta, Volkswagen Rabbit, Datsun 310). If that sounds like faint praise, remember that expectations were lower during the depths of the Malaise Era.
The ’78 Horizon listed at $3,976, which was actually 200 bucks more than a new Plymouth Volaré two-door (but $250 less than a new Rabbit). With gas prices and inflation soaring year after year, however, the gas-sipping Horizon looked like a good deal next to the much thirstier (and not much roomier) Volaré.
You see some odd little luxury touches in this otherwise minimalist econobox. Look, “wood” on the glovebox door!
The Omni, Horizon, and their L-body variants continued production in the United States until 1990. By that time, the mid-70s-ness of the design had become a bit embarrassing for Chrysler.
Writer d'Elegance Brougham Landau.
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