Where Have All The Front-Wheel-Drive Pickups Gone? Crunch, Crunch, Crunch!

Murilee Martin
by Murilee Martin

The pickup-truck version of the Volkswagen Rabbit might seem like a terrible idea nowadays, but these things actually turned out to be pretty useful in the real world. You couldn’t haul 1,500 pounds of hog entrails in one, but you couldn’t do that in a Luv, Courier, or 620 either.

It’s just weird seeing VOLKSWAGEN on a pickup tailgate! I was surprised to see this reasonably solid-looking example in a Denver self-service junkyard last week, because the Mk1 Rabbit fanatics worship these things and rescue far rustier ones for their fleets. Maybe that’s just a California thing?

With a mere 62 horsepower, the Rabbit pickup for 1980 wasn’t exactly what you’d call quick (though it wasn’t quite as miserable as you’d expect, due to its sub-ton weight), but you had to plan ahead at freeway onramps. The 48-horse diesel, on the other hand, made for a terrifyingly underpowered vehicle; I took my driver training classes in a dual-control Diesel Rabbit and I still get the shakes thinking about taking that thing on the Nimitz Freeway.







Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

More by Murilee Martin

Comments
Join the conversation
2 of 66 comments
  • Fastwagon Fastwagon on Jan 14, 2014

    A factual error in the article: I had a '77 Datsun 620 King Cab, and though it was nominally rated for 1400 lbs, subtracting the curb weight from the GVWR yielded a capacity of 1555 lbs, and I had far more than a ton in it on occasion. It could carry a ton without a problem, if it was loaded toward the front of the bed. At any rate, hauling "1,500 pounds of hog entrails" was a day in the park for the 620.

  • Heather Heather on Apr 04, 2016

    Ok, I don't know much about VW's but I bought a 1980 VW Rabbit pickup with, no lie, 6800 (yes that's six thousand eight HUNDRED) a running engine that cranked immediately after sitting years and working manual transmission, all her original head/tail lights, blinkers, trim, back window (that still slides open and shut) windows that work etc, tiny bit of rust in the bed of it. She was to be a shade-tree project for me to play with since I've never fixed anything foreign. Mustang's etc, bring it on.... Her body of course needs a ton of sandblasting, paint, carpet, dashboard basically the main of the interior. She has all her parts, bumpers mirrors, tailgate etc. Put a new alternator, battery, tires, brakes already and have a fuel pump still in the box. But the body has no dents, she's never been wrecked and I knew the lady, the original and only owner, until she died. How much is Ms. Mary (her name) worth?? At least 4x a month someone stops by and asks if she's for sale. She wasn't until now since I can't work on cars anymore. (PLEASE teach your kids/friends NOT to text and drive, somehow I didn't explode and should have when the girl hit me in the rear and tried to flip me like an omelet and punctured my gas tank.)

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
Next