What's Wrong With This Picture: Lipstick On A Lincoln Edition

Edward Niedermeyer
by Edward Niedermeyer

Have you heard? The New Look Of Lincoln is coming, and everyone’s talking… about how much Lincoln has to prove. And after seeing these teasers, the topic will likely remain how much Lincoln has to prove. We’d probably better bite our tongues until the LA Auto Show, when the 2013 MKS and MKT actually take the stage; “teaser” photos can only convey so much. But given the wider “Lincoln situation,” it’s hard to imagine either of these new cars being able to fundamentally change perceptions of the brand. The Look Of Lincoln needs a clean-sheet reboot that I’m just not seeing here…



Edward Niedermeyer
Edward Niedermeyer

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  • Mjz Mjz on Nov 13, 2011

    th009: Glad you liked the proposed naming scheme, now if only Mark Fields liked it (or is that M-K Fields?). Hee hee.

  • Jeoff Jeoff on Nov 14, 2011

    MKT looks like last gen Nissan Quest.

  • NJRide So this is an average age of car to be junked now and of course this is a lower end (and now semi-orphaned) product. But street examples seem to still be worth 2500? So are cars getting junked only coming in because of a traumatic repair? If not it seems a lot of cars being junked that would still possibly worth more than scrap.Also Murilee I remember your Taurus article way back what is the king of the junkyard in 2024?
  • AMcA I applaud Toyota for getting away from the TRD performance name. TuRD. This is another great example of "if they'd just thought to preview the name with a 13 year old boy."
  • Jeff Does this really surprise anyone? How about the shoes and the clothes you wear. Anything you can think of that is either directly made in China or has components made in China likely has some slave labor involved. The very smart phone, tablet, and laptop you are using probably has some component in it that is either mined or made by slave labor. Not endorsing slave labor just trying to be real.
  • Jeff Self-driving is still a far ways from being perfected. I would say at the present time if my car took over if I had a bad day I would have a much worse day. Would be better to get an Uber
  • 2manyvettes Time for me to take my 79 Corvette coupe out of the garage and drive if to foil the forces of evil. As long as I can get the 8 track player working...
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