What's Wrong With This Picture: Pacemaker Edition

Edward Niedermeyer
by Edward Niedermeyer

When BMW relaunched the Mini brand in 2001 with a modern interpretation of Alex Issigonis’s classic, it made a big splash by proving that high-end customers would pay top dollar for a well-branded subcompact car. The only problem was that not everyone could live with the Cooper’s size limitations, so BMW extended its wheelbase and added an third suicide door, creating the Clubman. The Clubman did not make the kind of impact that BMW hoped, as it turned out that four doors were as important as the Clubman’s extra space. Accordingly, BMW developed a four-door “SUV” for the MINI brand, giving it a potential brand boost in the size-obsessed US market. Now, for reasons that are difficult to fathom, MINI is previewing a two-door concept version of the Countryman known as the “Paceman.” Because customers have been clamoring for the (relative) inefficiency of the Countryman paired with the (relative) impracticality of the Clubman? Or because Land Rover just debuted its own “Sports Activity Coupe” and MINI can’t help but chase the pointless niche with its own me-too offering? No prizes for guessing…



Edward Niedermeyer
Edward Niedermeyer

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  • Jerseydevil Jerseydevil on Dec 20, 2010

    I am wondering the size in person. It does look cool tho.

  • Mcs Mcs on Dec 20, 2010

    I've got an idea. They could paint it yellow and add a red bow and red grill. Then you'd have the Ms. Paceman.

  • ToolGuy Personally I have no idea what anyone in this video is talking about, perhaps someone can explain it to me.
  • ToolGuy Friendly reminder of two indisputable facts: A) Winners buy new vehicles (only losers buy used), and B) New vehicle buyers are geniuses (their vehicle choices prove it):
  • Groza George Stellantis live off the back of cheap V8 cars with old technology and suffers from lack of new product development. Now that regulations killed this market, they have to ditch the outdated overhead.They are not ready to face the tsunami of cheap Chinese EVs or ready to even go hybrid and will be left in the dust. I expect most of their US offerings to be made in Mexico in the future for good tariff protection and lower costs of labor instead of overpriced and inflexible union labor.
  • MaintenanceCosts This is delaying an oil change for my Highlander by a couple of weeks, as it prevented me from getting an appointment before a business trip out of town. Oh well, much worse things have happened.I also just got a dealership oil change for my BMW (thanks, loss-leader prepaid plans!) and this didn't seem to affect them at all.
  • Kwik_Shift_Pro4X Gonna need more EV fuel.
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