VW Commits to a Very Cheap EV – in Europe

Matthew Guy
by Matthew Guy

It was only a short spell ago that we all learned Volkswagen is hitting the pause button on the ID.7 in this country, deferring to changing market dynamics as a reason for the move. Now, the brand is eagerly posting about the imminent introduction of a cheap-as-chips EV – in Europe.

According to a post on X (Twitter) yesterday afternoon by an account belonging to the VW Group, a bite-sized electric vehicle will appear in 2027 with a price tag of just 20,000 euros. At today’s exchange rate, that’s roughly $21,620 in Freedom Bucks. Only a shadowy image of the car was shown, appearing as a hatchback that’s likely the size and overall shape of a Up! Or even smaller. In a vacuum, it’s tough to tell.

The post calls it a push towards entry-level mobility, setting standards for technology and design plus the obvious affordability factor. The statement of “From Europe, for Europe!” leaves no question as to the market for which this car is intended. Cars of this size and price tend to do well in that market, to say nothing of the differences in what’s expected of range and the like for electric vehicles. 

Whilst reasonably priced EVs would be welcomed by some customers on this side of the pond, a tiny city car with equally diminutive range wouldn’t be ideal for most in the wilds of Montana or North Dakota, though New York and Los Angeles could be a different story. Still, two cities do not an entire market make. 

When it arrives, there’s every chance in the world it’ll be called the ID.1 or ID.2 in keeping with VW’s naming scheme for its electric cars. While this thing would likely be too small for the tastes of many around here, it is worth noting Volkswagen execs have made noise about bringing an ID.4 GTI to America, setting up a potential cage match with the Hyundai Ioniq 5 N.

[Image: VW Group]

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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Theflyersfan Well, if you're on a Samsung phone, (noticing all of the shipping boxes are half Vietnamese), you're using a Vietnam-built phone. Apple? Most of ours in the warehouse say China, but they are trying to spread out to other countries because putting all eggs in the Chinese basket right now is not wise. I'm asking Apple users here (the point of above) - if you're OK using an expensive iPhone, where is your Made in China line in the sand? Can't stress this enough - not being confrontational. I am curious, that's all. Is it because Apple is California-based that manufacturing location doesn't matter, vs a company in a Beijing skyscraper? We have all weekend to hopefully have a civil discussion about how much is too much when it comes to supporting companies being HQ-ed in adversarial countries. I, for one, can't pull the trigger on a Chinese car. All kinds of reasons - political, human rights, war mongering and land grabbing - my morality is ruling my decisions with them.
  • Jbltg Ford AND VAG. What could possibly go wrong?
  • Leonard Ostrander We own a 2017 Buick Envision built in China. It has been very reliable and meets our needs perfectly. Of course Henry Ford was a fervent anti-semite and staunch nazi sympathizer so that rules out Ford products.
  • Ravenuer I would not.
  • V8fairy Absolutely no, for the same reasons I would not have bought a German car in the late 1930's, and I am glad to see a number of other posters here share my moral scruples. Like EBFlex I try to avoid Chinese made goods as much as possible. The quality may also be iffy, but that is not my primary concern