Tesla CEO Elon Musk has officially announced that his company would be moving house this week. Currently nestled upon the bosom of Silicon Valley in Palo Alto, CA, the automaker has expressed its intent to establish a new base of operations in Austin, TX. While this situation has been a long time coming, it’s not quite the prompt walkout that everyone was predicting 17 months ago.

At the start of the pandemic, Musk found himself at odds with local officials pushing strict COVID lockdowns. The CEO had wanted to keep the all-important Fremont facility up and running at the start of 2020, suggesting workers could simply choose to stay home without there being any negative repercussions (or pay). Told again to shut down, Tesla sued Alameda County on the grounds that its orders were unconstitutional and violated a return-to-work mandate recently issued by Governor Gavin Newson. Before long, Elon Musk was openly confessing he was fed up with the state of California and would be relocating the business.

Earlier this week, Elon Musk announced that Tesla would begin offering the Full Self-Driving (FSD) Beta to testers that had achieved sufficiently high marks in its new “safety score.” While company has repeatedly promised to launch FSD in earnest, which costs $10,000 to purchase or $199 a month to rent (depending on which version of Autopilot you’re using), the system has been habitually delayed from getting a widespread release. This has upset more than a few customers operating under the assumption that having bought into the service actually meant something.

That said, the rollout has technically begun and continues encompassing more users. But regulators are annoyed that the company is now testing FSD’s functionality on thousands of paying customers and the terms in which Tesla is offering FSD has changed in a manner that makes your author extremely uncomfortable. The automaker originally intended to provide the system via a simple over-the-air (OTA) update as availability expanded. However Tesla now has a button allowing drivers to request FSD by opening them up to a period of scrutiny where their driving is digitally judged. Despite your having already shelled out cash for it, access to the beta is determined by the manufacturer’s safety score.

Last month, the U.S. National Highway Traffic Safety Administration (NHTSA) proposed new rules that would increase fines for automakers who previously failed to adhere to fuel efficiency requirements. EV manufacturer Tesla has predictably endorsed the rules and has begun urging the federal government to put the plan in action as soon as possible.

While automakers have issued concerns that increasing penalties could cost them over $1 billion per year through regulatory fines and the purchasing of carbon credits, Tesla has been asking the Biden administration and a U.S. appeals court to expedite the process and make the proposals binding. Though that’s undoubtedly because the company sells its credits to the tune of at least $350 million annually and doesn’t build a single automobile that’s powered by gasoline.

The U.S. National Highway Traffic Safety Administration (NHTSA) has identified another traffic incident pertaining to Tesla’s driver assistance features and emergency vehicles, making the current tally twelve. These wrecks have been a matter of focus for the agency ever since it opened a probe to determine whether or not Autopilot can handle hiccups in the road caused by scenes where flares, cones, disabled automobiles, and first responders coalesce.

Though concerns remain that Tesla is being singled out unjustly when there’s little evidence to suggest that other manufacturers are providing more capable systems. Tesla’s issues appear to be heavily influenced by irresponsible marketing that makes it seem as though its vehicles are self-driving when no manufacturer can make that claim. U.S. regulators now want to place more restrictions on vehicles boasting autonomous features and, thus far, Tesla has been behind on those trends. But it’s hard to support claims that they make vehicles safer when none seem as effective as they should be.

Tesla announced at its AI Day that it plans to build a humanoid robot.

It’s apparently not a joke, despite the fact that the company used a human dancer in a Spandex suit as a stand-in for the real robot.

The National Highway Traffic Safety Administration (NHTSA) has been keeping tabs on Tesla’s Autopilot for years, sometimes giving crashes involving the system a bit more attention than they otherwise would have. But the extra scrutiny seemed to dissipate as practically every automaker on the planet introduced their own advanced driving suites and Telsa seemed to preemptively adhere to fast-approaching government regulations (and industry norm) by introducing driver-monitoring cameras.

On Friday, the NHTSA returned to business as usual and announced it had opened a preliminary evaluation of Autopilot to determine if there were any problems with the system. The agency has claimed it received at least 11 verifiable crash reports since 2018 where a Tesla product struck at least one vehicle that was already at the scene of an accident. It’s sort of a weird metric but allegedly worthy of the NHTSA wanting to look into every model the company produced between 2014 and 2021. However, actually reading the report makes it sound like the agency is more preoccupied with how Tesla’s system engaged with drivers, rather than establishing the true effectiveness of Autopilot as a system.

Tesla Gigafactory has been hit with more red tape than a last-minute Christmas present and is reportedly nearing completion. Elon Musk even suggested the facility could be producing vehicles by the end of October. However, some of the language emanating from his recent 0n-site engagement has us wondering what the odds are on that becoming a reality. The facility has already been delayed on more than one occasion by environmental activists and bureaucratic hang-ups. Though it now appears to be within a few weeks of commencing operations, Tesla’s CEO didn’t sound overly optimistic about the target.

On Friday, Musk met with Armin Laschet — Germany’s leading Conservative candidate to succeed Angela Merkel as chancellor — to tour the grounds of Gigafactory Berlin (technically Gruenheide). Though the main event was Elon’s preceding meeting with local Brandenburg officials that have not yet given final approval on the facility, citing ecological concerns.

Tesla’s Cybertruck has been delayed. The automaker updated its online vehicle configurations to reflect that the model will no longer be arriving in 2021. The pickup’s new launch date is set for sometime in 2022, with no hints on what part of the year the company plans on getting the assembly lines humming.

Though there’s little reason to get bent out of shape. Tesla has always been notorious for delaying vehicles and the automotive sector is currently in a state where you’d probably be more shocked to learn that Cybertruck was arriving on time. Besides, Tesla now has more time to dangle the model in front of consumers as a way to keep itself relevant.

This year has already seen price increases across the board, thanks largely to the supply crisis created in the wake of our response to the pandemic. As it turns out, shutting down the global economy wasn’t ideal for maintaining business as usual and nobody in charge seems all that interested in returning things to normal. Automotive prices have become particularly troublesome, as manufacturing costs have risen and a deficit of product has made this a seller’s market.

Tesla has been raising rates all year, particularly on its higher-volume models. By June, price bumps had become so common with the brand that CEO Elon Musk had to address the matter. He blamed industry-wide supply chain pressures, noting that raw materials had become particularly costly. While a totally rational explanation, there are problems with it when you realize those end-of-line price hikes aren’t being extended to China.

Comments made by Tesla boss Elon Musk and other company execs on an earnings call seem to suggest that Tesla Cybertruck production may be delayed.

That doesn’t necessarily mean the truck will be a flop, as I’ve predicted, but it’s not great news for Tesla, either.

Despite achieving a miraculous global expansion in a period where established industrial conglomerates and regulatory hurdles make it nearly impossible for new automakers to persist, Tesla’s German facility is running behind schedule. Production at the Gruenheide plant (aka Giga Berlin or Gigafactory 4) was originally planned to commence this month, with deliveries kicking off shortly thereafter. But those targets have been shifted closer to the end of this year or the more likely scenario of early 2022.

As Tesla would still like to supply the market, its facility in Shanghai will begin shipping vehicles to Europe in August until local production can be achieved. Model Y crossovers will be imported from China until its German site has its assembly lines humming, which has turned out to be a harder task than the automaker anticipated.

As I type this, it’s been less than 24 hours since Tesla announced v.9 of their Full Self Driving Beta. Full Self Driving, as the name implies, claims to use advanced artificial intelligence software along with a whole host of sensor arrays and digital inputs to get you and your passengers from point A to point B with minimal input – if any.

Tesla’s bombastic ring leader, Elon Musk, has called this latest version of his autonomous tech “mind-blowing”, and has touted the computing power of Tesla’s “Full Self Driving Chip” as the key to making all this possible. Since that chip’s reveal in 2019, however, Musk has become almost as famous as a pitch-man for cryptocurrencies on Saturday Night Live as he already was as a carmaker, which begs the question: could your Tesla really pay for itself mining for crypto?

What does the future hold for Tesla in China? Expansion, or exports?

That’s the question being asked by an Automotive News story today.

The level of influence Elon Musk has is truly staggering, though not entirely without precedent. Steve Jobs was similarly famous and his whimsical marketing style ended up being so effective that you would see doppelgangers embracing his tactic of selling people an experience, rather than focusing wholly on the product. Minus the black turtleneck, some might even argue Musk has aped his style — perhaps while noticing similar sales tactics embraced by Ron Popeil, David Ogilvy, or P.T. Barnum.

A good pitchman is one that can adapt tried-and-true methods from their forebears while having enough unique flare not to come across as derivative. But not everyone has the magic and we’re left with a sea of less enduring (and endearing) copycats. Notice how practically every electric vehicle manufacturer seems hellbent on becoming the next Tesla, rather than adopting a corporate personality of their own.

A new report suggests that Tesla has filed a trademark for its brand under restaurant services.

Yes, you read that right.

Tesla is abandoning radar on its more affordable vehicles so it can deploy something that sounds like a vintage color motion picture process where the hues really manage to jump off the screen.

“ Tesla Vision” is the current process the company will use to collect and interpret the information necessary to operate semi-automated systems on the Model 3 and Model Y. But it feels like a step backward, if we’re being honest, and will result in cars that have “temporarily limited” abilities.

I watched Elon Musk on Saturday Night Live and it was just…fine?

The much-discussed episode wasn’t a disaster, nor was it a great and memorable evening of comedy. It’s just something that happened. Something that will likely be more or less forgotten by Memorial Day.

A crash involving a Tesla Model S in Texas killed two passengers.

We say “passengers” instead of “occupants” because it appears there was no one in the driver’s seat at the time of the crash.

In addition to Elon Musk’s title as CEO — sorry, Technoking — of Tesla, along with his role as boss of SpaceX, we need to add professional troll to his resume.

How else to explain his latest Twitter spat?

The lawsuits continue against EV startup Rivian. Though it hasn’t built any vehicles to date, the company has an aggressive plan to manufacture its “Tesla killer” vehicles at the former Diamond Star Motors plant at Normal, Illinois, and sell its wares directly to customers via nine showrooms across the nation. Various parties take issue with both the building and selling facets at Rivian, and the company has lawsuits with dealers in Illinois as well as Tesla.

Consumer Reports has taken umbrage with Tesla’s new cabin camera designed to monitor the driver by suggesting there might be some privacy concerns. While that sounds like the understatement of the year, we’ve seen other companies (e.g. Cadillac) deploy similar devices with little pushback. Uncoverable lenses on our laptops and phones are creepy enough. When the auto industry starts affixing driver-monitoring cameras to the dashboards of automobiles, you have to sit back and ask yourself how much longer you’re willing to be a party to the prologue for George Orwell’s Nineteen Eighty-Four.

Trapped like a dog inside the hot car of progress, we’ve been attempting to honk the horn until someone pays attention. Mercifully, Consumer Reports doesn’t seem to have forgotten its roots in consumer advocacy and is walking up to our window with a rock. It’s demanding more privacy protection for vehicle operators, and not just from a single automaker.

Several weeks ago, Tesla officially announced planned updates to the Model S and Model X as part of a comprehensive refresh. The vehicles would be getting more interior screens, improved software, and a top-of-the-line “Plaid” trim. Customers are also supposed to be given the option of purchasing a butterfly-shaped steering rig — which was quite the surprise.

While the system works well on airplanes and dedicated racing vehicles, using a yoke to navigate smoothly around town is an exercise in futility. Their design may make it easy to make mid-corner adjustments at high speeds, but they lack the ability to make a complete rotation with any fluidity. As such, many believed Tesla would tone things down from conceptual renderings and the steering wheel would be a yoke in name only. But they appear to have been mistaken. Over the weekend, a Twitter user started leaking shots of a prototype Model S sporting the rectangular steering… uh… wheel?

Tesla CEO Elon Musk came under fire this week after Bloomberg wrote a piece accusing him of playing nice with totalitarian China following years of showing totalitarian California a complete lack of respect. With the semiconductor shortage leaving the industry in a holding pattern, tabloid journalism seems to be filling in the gaps to the dismay of yours truly. However, Musk’s relationship with both countries remains relevant since they represent the two largest automotive markets on the planet and will dictate the trajectory of the business.

He’s being accused of being extremely apologetic to Chinese regulators, despite having become infamous for acting in the exact opposite manner in the United States. As you might recall, American Musk is all about flagrantly ignoring the rules and telling the government regulators to take their concerns into the bathroom where they’ll have the privacy necessary to stick them where the sun doesn’t shine. When it comes to high-IQ billionaires, our Elon is the bad boy’s bad boy. But Chinese Musk is said to be deferential and happy to comply with the request of oversight groups before they become official mandates.

He sounds like a total traitor! At least, that’s how China’s state-run media framed it before Western outlets took the reporting and made Elon seem even worse on Tuesday. The story has since been spreading online, encouraging this website to take another look to see if Mr. Musk is actually the double-crossing villain that’s being claimed.

While we’re on the subject of Super Bowl commercials, there wasn’t just one, but two, that irritated me on Sunday.

This one has little, if anything, to do with politics, so you can relax and cancel out that angry email you were about to send me.

Nope, this one has to do with the misinformation circulating about autonomous cars.

Tesla has invested $1.5 billion in Bitcoin and will soon be accepting cryptocurrency as a valid form of payment. Unsurprisingly, the digital token’s valuation surged as news broke, sending it past its all-time high of $44,000 and making a lot of investors incredibly happy.

CEO Elon Musk has boosted various cryptocurrencies in the past by doing little more than saying their name. For example, Dogecoin was co-founded by IBM and Adobe software engineers as the satirical alternative (hence the name) to other forms of digital currency. But it became the eighth-most valuable cryptocurrency after Musk started tweeting about it at the start of February.

Indonesia has reportedly received an investment proposal from Tesla Inc. requesting access to its nickel reserves. Once the largest producer of nickel in the entire world, Indonesia’s government started enacting regulations on the exportation of specific mineral ores in an effort to boost the local smelting industry and set up a more robust supply chain focused on lithium batteries.

This resulted in a huge price surge in 2019, as the nation began running mining opportunities under the noses of various industries that would be interested in the raw materials necessary for battery production.

I got a push alert to my phone over the weekend – CNN was saying Tesla had a secret to its profits. Intrigued, I clicked, but before the article could even load it dawned on me.

CNN was going to point out that Tesla made most of its money not from sales but from regulatory credits.

The next Tesla Model S is here. And the steering wheel is no wheel at all, but a yoke.

Move aside, Jeff Bezos, as Elon Musk is now the world’s richest man. At least according to CNBC.

Elon Musk went on Kara Swisher’s podcast recently and complained about the media coverage of Battery Day and I have to say, Elon, in the highly unlikely event that you’re reading this, hire a real honest-to-God comms shop.

Let me hit you, dear reader, with some inside baseball. You probably know that just about every large company, including every automaker, has some kind of communications/public relations department.

Tesla, it seems, does not.

Update: Now we know it does not, not anymore.

Tesla Inc. has reportedly disbanded its U.S. media relations team in the United States, fitting since the only journalists that seem to have any direct contact with the company suffer from a condition where they unquestionably praise its products and business model. While access journalism appears to be on the rise in all industries, the automotive realm was relatively free of the phenomenon until fairly recently. Now its getting to a point where just finding someone in the PR department to respond to you within 48 hours is a minor miracle — and it makes little difference whether you’re one of the big boys or a smaller outfit, like ours.

While Tesla used to be wildly proactive in reaching out to authors, sometimes just to complain about articles, it’s been enacting radio silence for quite some time. Other automakers will at least provide you with a boilerplate corporate response — assuming they haven’t issued one already. But it has been complete static from Tesla for what feels like years, leaving the firm little reason to continue paying people whose sole responsibility was to totally ignore the media.

Tesla continues their aggressive plans for dominance in the EV market. As we reported last week, the company has ambitious plans to enter the Indian market next year. While that market will certainly require a cheaper model than what the company sells now, Tesla’s on it. The brand intends to drive toward EV adoption with better, longer-lasting batteries and less expensive models.

And on Friday, word leaked of a deal over in Germany that’s an important part of Tesla’s expansion plan.

On Friday, Tesla CEO Elon Musk said the automaker was planning to enter the Indian market in 2021. “Next year for sure,” Musk said in a Twitter response that included a photograph of a T-shirt indicating that “India Wants/Loves Tesla.”

The original poster is probably correct in that assumption, too. While Indian vehicle prices average around the U.S. equivalent of $7,400, many models can be had for far cheaper. Vehicle ownership is also extremely limited, with only around 25 in 1,000 people able to afford one. But Transport Minister Nitin Gadkari said the nation had a plan to ensure 15 percent of all new vehicle sales were electric by 2023.

That sounded insanely ambitious to our years when we first heard it in 2018, especially considering India’s original plan called for the same number by 2030 and seemed similarly unrealistic. Central planning rarely goes as mapped but it’s all the rage in most nations now that it can be tied to progressive looking environmental reforms.

The New York Times, or one writer paid by the New York Times (one journalist’s take or analysis or opinion doesn’t represent the entire paper, you know), had a piece out a couple days ago claiming the dawn of the EV age is now.

Somehow, I missed this article until now. But let’s a look at its assertions, shall we, and see what is and is not accurate?

A criminal complaint filed this week details a very Cold War-like plot to cripple Tesla from the inside. Federal prosecutors and the automaker claim a Russian “tourist” attempted to coerce an employee of Tesla’s Nevada Gigafactory to infect the company’s system with malware, and in doing so receive a payment of $1 million.

The employee reportedly turned down the offer and squealed on the so-called tourist, leading to an FBI sting operation — as well as this week’s criminal complaint.

There’s another B-Day set to occur next month, and this one has nothing to do with the Ford Bronco. “Battery Day” is what Tesla dubs September 22nd — the day of its annual shareholder’s meeting, but also the date of a planned technology reveal.

Tesla has suggested its near future holds great advancements in energy density, meaning far greater miles from a same-sized battery. In response to an online query, company CEO Elon Musk hinted that the EV maker’s batteries could travel 50 percent longer on a charge.

Man, this is really something. The 145,000th piece of evidence just landed in support of the hypothesis that Tesla is, in fact, a cult, and that activism and ideology has replaced religion in the wealthier, progressive, and more youthful corners of America.

Which brings us to Tesla Dating.

Tesla CEO Elon Musk was on top of his game during an interview with Automotive News last week. By that, we mean his ego and various personality quirks came through like a shaft of sunlight parting a fog bank.

Musk announced during the talk that his company performed no customer research before designing and revealing the polarizing and still-not-clearly-legal Cybertruck to would-be buyers, laughing at the idea. If folks don’t like it, he said, there’s a plan.

Everything was moving in Tesla’s favor Wednesday night, with the electric automaker reporting an unexpected quarterly profit — its fourth in a row — for Q2 2020. This positive financial news, made possible by other automakers’ hunger for regulatory credits, sent the company’s already elevated (overvalued?) stock closer to the face of God.

At the same time, CEO Elon Musk announced something long suspected: That Tesla’s next domestic assembly plant will set up shop in Austin, Texas.

Most car buyers prefer to spend less money for more performance, and the more eco-conscious among us can now get into one Tesla Model Y trim for a lower price, while the loftier version makes a previously optional Performance Package standard.

Tesla has cut pricing on the Model Y Long Range by $3,000 while also giving the Performance trim a boost.

I believe we’re all entitled to our opinions.

Except when those opinions are A) factually wrong and B) dangerous to public health.

Tesla CEO Elon Musk expressed an opinion this week that ran afoul of both A and B.

The evidence keeps stacking up against Tesla. As the National Highway Traffic Safety Administration investigates crash after crash involving Tesla vehicles under the influence (or suspected influence) of Autopilot, when is enough too much?

Tesla scored its first big win with the Insurance Institute for Highway Safety (IIHS) this week after the group graced the 2019 Model 3 with its coveted Top Safety Pick+ award. “Vehicles with alternative powertrains have come into their own,” IIHS Chief Research Officer David Zuby said. “There’s no need to trade away safety for a lower carbon footprint when choosing a vehicle.”

The Audi e-Tron and hydrogen-powered Hyundai Nexo also qualified. But Tesla’s position as North America’s electric vehicle sales leader is held by a wide margin, making its crash-test results a tad more noteworthy.

With a 25-percent import tariff looming like a hanging blade over U.S.-built vehicles in the Chinese market, Tesla has managed to side-step another sales-sinking levy: the country’s purchase tax.

At 10 percent, the purchase tax applies to most vehicle sales in that market, though the state exempts various domestic “new energy” (electric) vehicles from the added cost. As of Friday, Tesla vehicles, despite being manufactured in California, will join the ranks of these privileged automobiles. However, buyers hoping to realize the full benefit of the tax cut are out of luck.

No, Walmart was not using fleets of pricey electric vehicles to get 56-cents-a-pound bananas to budget-conscious shoppers; rather, the chain had outfitted a slew of its stores with rooftop solar panels assembled and managed by Tesla subsidiary SolarCity.

Now Walmart’s feeling burned. Literally.

Following rooftop blazes at at least seven stores and a recent investigation, the shopping giant filed a lawsuit against Tesla on Tuesday, alleging the company “engaged in widespread, systemic negligence and had failed to abide by prudent industry practices in installing, operating, and maintaining its solar systems.”

The National Highway Traffic Safety Administration took exception to Tesla’s suggestion that a person is less likely to suffer injury in its vehicles than those built any other manufacturer, documents reveal. Advocacy group PlainSite obtained the docs via a FOI request, shedding light on both the NHTSA’s concern re: Tesla’s safety claims, as well as subpoenas issued in the pursuit of information following several Tesla crashes.

Last October, the NHTSA fired off a crease and desist letter to Tesla after the automaker claimed the agency’s crash data showed its Model 3 surpassed the five-star ranking issued for the model. This was a misleading statement and improper use of data, the NHTSA said. Since that time, crashes involving Tesla vehicles have earned the company additional scrutiny from the road safety regulator.

Elon Musk certainly hasn’t been kind towards Ford in the past, talking about how the Dearborn truck plant is like a morgue. It’s a bold move considering his cars are assembled outdoors in a tent, but that hasn’t stopped the Twitter man from tweeting. He even recently claimed the Tesla all-electric pickup truck will be as good as Ford’s truck but also be able to tow 300,000 pounds.

Yes, that’s a totally ridiculous number and there’s no way the truck will tow that much in the real world, under the SAE J2807 standard. That’s assuming, of course, the Tesla pickup even exists. While Musk has long teased the truck, we’ve yet to actually see it in any physical capacity. It’s easy to say (or joke) your truck can tow 300,000 pounds when it doesn’t actually exist.

Ford is also working on an all-electric pickup truck. Today the company released a video of that development process, including the vehicle towing rail cars weighing over 1 million pounds. Not only is that 700,000 pounds more than Tesla’s claim but, since it’s a real truck that really exists, we can actually see it do it.

Following up a record-breaking quarter for deliveries, Tesla is making changes to the models it offers and adjusting pricing to reflect the new lineup. It’s good news if you were looking for a high-end Model S or X, but if you were looking at the base model, you’re in trouble.

When Elon Musk announced Tesla was developing a new Roadster, he promised us the moon. When released, the car is supposed to yield a 0-to-60 time of just 1.9 seconds and possess an all-electric range over 620 miles, thanks to its sizable, 200-kWh battery pack. As if that wasn’t ambitious enough, he spent last week outlining an optional SpaceX package that includes “cold-air thrusters” that might allow the vehicle to fly.

Then he said he was serious.

As you know, flying cars are bullshit. The closest we’ve come after decades of work are road-going airplanes. But Musk asserted over Twitter that some variants of the Roaster would fly or, at the very least, be able to hover. This has to be a joke, right?

Are you sitting around waiting for a Tesla Model S or Model X update before spending your hard-earned money on the high-end electric vehicle of your dreams? You might as well just buy now because, according to Elon Musk himself, there is no major refresh or updates coming to either of Tesla’s top-end models. Cue the sad trombone.

In response to a tweet from last night, Musk answered the question as to whether there would be an update on the horizon. “There is no ‘refreshed’ Model X or Model S coming” said the CEO, “only a series of minor ongoing changes.” Musk went on to then say there there might be small updates over time, like integrating the motor from the Model 3 into the S and X, but that just happened recently so there’s nothing in the pipeline.

During Tesla’s most-recent shareholders meeting, Elon Musk said the company’s pickup should be arriving this fall — adding that we would probably see it near the end of the summer if everything goes according to plan. Apparently disinterested in waiting another two months, robotics enthusiast and self-professed EV fan Simone Giertz decided to fabricate her own using a Tesla Model 3 as a starting point.

Giertz, who runs a YouTube channel focused on quirky building projects, claimed the home-brewed pickup’s relation to the sedan was one of necessity. She only chose the Model 3 because it possessed a steel chassis and was cheaper to risk ruining than a Model S would have been.

The $35,000 Model 3 is here. Fittingly, perhaps, it’s three years late.

Tesla has promised a $35,000 version of the Model 3 since announcing the car in 2016, but the company focused on more-expensive variants at first to help get the model off the ground without tanking the company in the process. It needed the large profit margins from the higher-priced Model 3 to help the company turn a profit for back-to-back quarters for the first time.

Now you’ll be able to buy multiple versions of a Standard Range trim. The base version of which will be available for $35,000 and have a 130-mph top speed and a range of 220 miles. Zero to sixty should take 5.6 seconds.

The automaker may have worked out production bugs and finally turned a profit late last year, but 2019 is off to a rocky start for Tesla. In an email to employees Friday, CEO Elon Musk said he’ll thin the company’s full-time ranks by 7 percent, warning of a “very difficult” road ahead.

The news comes hot on the heels of a slew of cost-cutting measures, including the elimination of various trim configurations and this month’s culling of 75D base models — a move that leaves only the top-flight 100D versions of the Model S and X in Tesla’s stable. Thursday brought word of the scrapping of company’s long-running customer referral program, prompting tears in the Tesla-boosting blogosphere.

All of this throws Musk’s promise of a true “people’s car” by this summer into doubt.

Shortly after General Motors announced its decision to end assembly work at two car-producing U.S. plants, Tesla CEO Elon Musk floated the possibility of a Silicon Valley rescue of either Detroit-Hamtramck or Lordstown Assembly.

Talks between GM and Tesla did occur, it turns out, but GM CEO Mary Barra doesn’t seem to think much of the chances of laid-off employees finding salvation in a Tesla intervention.

There will be no Ace of Base prizes for the Tesla Model X or Model S in 2019. Just days after promising to cut prices of all its cars by $2,000 in response to the company blowing through its federal tax credits faster than a record producer with a bag of high-test cocaine, the company’s Chief Executive Tweeter has announced the discontinuation of the 75D X and S models.

This is in addition to Tesla cleaving off a number of color and interior trim choices last year. At the time, it was speculated the company was doing so in an effort to streamline production.

So Elon giveth, so Elon taketh away.

During my wayward youth in the Aughts/early this decade, a friend of mine decided it would be funny if he got me involved in a weird little bar game called “icing.” The idea of this game was to order your friend a Smirnoff Ice surreptitiously and/or hide it somewhere, and when he received the drink he must drop to one knee and chug it. There may be other variations to the game, but that’s all I recall.

Like many things that happened culturally during that decade, icing was quite stupid. Stupid as it was, it was also relatively harmless. The “iced” got a free drink out of it, even if it was a terrible vodka drink, and everyone else got a laugh. The late Aughts were such innocent times.

Fast-forward a decade and now there’s a new type of “icing” afoot, though it’s now called “ ICE-ing.” It has nothing to do with booze, but it still involves bros.

The calendar reads 2019, meaning new Tesla customers can’t hope to wrangle more than $3,750 in EV tax credits from the feds — a figure that’s half as much as the incentive enjoyed by buyers up until New Year’s Eve. Of course, you may find yourself living in a state that’s happy to hand out some of its own cash. If so, lucky you.

Looking to soak up some of the difference, Tesla announced a price cut on all models Wednesday. Going forward, or at least until CEO Elon Musk decides otherwise, Tesla is shaving $2,000 from sticker prices across the board — including on the current cheapest model, which recently saw a price bump.

A little over a month ago, we ran the results of our best/ worst cars of 2018 poll. At the end of each post, I reflected a bit on the results, but I wanted to dig a bit deeper.

While I had hoped to do this a bit sooner, other work got in the way. So Steph and I decided it would be a good way to close out the year.

Tesla’s nine-member board now numbers eleven, with many shareholders hoping that the addition of two independent directors — a key directive of Tesla’s SEC settlement — helps keep a lid on CEO Elon Musk’s stock-rocking shenanigans.

Whether or not the two new members can actually do this remains to be seen. Musk continued antagonizing the Securities and Exchange Commission even after agreeing to the settlement that saw him removed as chairman, and he insists no one’s vetting his tweets. Speaking of ill-considered tweets, Musk’s lawyers claim the British cave diver suing Musk for defamation should just let it go.

Having rung the bell on 200,000 electric vehicle deliveries in the U.S., Tesla will enter 2019 without the ability to offer a full $7,500 federal tax credit to would-be buyers. While not nearly as attractive an incentive as the same amount applied to a lower-priced EV, it’s still free public dollars. And it’s better than $3,750.

Twice this past fall, Tesla CEO Elon Musk warned customers they’d need to order by a certain date in order to ensure a delivery date prior to January 1st. After receiving a holiday earful from dutiful customers now facing late deliveries, Musk put on the Santa suit.