Tesla will begin rolling out its firmware update Thursday to enable some Model S and Model X cars to partially drive themselves, the company’s CEO announced on Twitter.

Tesla’s AutoPilot feature will reportedly steer the car during some highway driving and help parallel park the car. A valet feature that would park and retrieve the car without a driver will reportedly come later. It’s unclear how autonomous the cars will be after Thursday, so we’ll save up the $75,000 and let you know as soon as we can.

Model S cars built after September 2014 will reportedly be eligible for the driver-less updates. Cars without the needed sensors and cameras receive a UI update, according to CEO Elon Musk.

A self-professed reformed BMW enthusiast says backlash against Tesla comes from car owners “stuck in the past” who consider grease under their fingernails as a “manliness” status symbol among “nostalgic car weenies.” Basically, military-grade trolling.

Mike Barnard, a writer at Slate.com, says that the time is coming for internal combustion engine fans to give up the ghost and get with Tesla because:

People who don’t like hybrid race cars and production supercars are saying that they don’t like better all-around performance—they just really only love things with cylinders and pistons, make of that what you will.

Morgan Stanley analyst Adam Jonas issued a lower target for Tesla on Wednesday, saying the automaker’s SUV price tag is too hefty for the carmaker to meet its production volume goal for 2016.

Jonas wrote that the $130,000 SUV is just too pricey (via Business Insider):

Even allowing the Model X (average transaction price) to decline over time through the introduction of lower-spec models leaves what we believe to be a higher-priced vehicle than we expected that may struggle to meet the volume expectations of the market and our forecasts.

If you remember correctly, Jonas was the analyst that called for Tesla’s stock to effectively double because he had a good idea for the automaker, which he said was the world’s most important.

Tesla finally rolled out its third model, the Model X last night to loyalists and some media (not us) Tuesday in California.

The SUV’s falcon doors and ludicrously insanely fast 0-60 mph times (3.2 seconds for a car that weighs 5,441 pounds) may get most of the headlines, but the rest of the car’s features and specifications are just as impressive. Tesla says that the batteries in its Model X — which are the same as the Model S — are good for 250 miles. The combined torque for its front and rear engines motors, which produce 259 hp and 503 hp respectively, is more than 700 pound-feet.

And the air filtration system inside may protect you from mustard gas, or something.

Speaking to Auto Express ahead of Tesla’s first European factory opening, Tesla CEO Elon Musk said internal combustion engines have hit their physical limit for efficiency and that Volkswagen engineers may have resorted to lying out of necessity.

“There must have been lots of VW engineers under pressure — they’ve run into a physical wall of what might be possible so trickery was the only option,” he told the publication.

In a letter to Model S owners, Tesla CEO Elon Musk said that its referral “experiment” had gone well and that the company would be expanding the program, according to HybridCars.

Owners can refer as many people as they want, and although the “free” Model X cars have likely already been claimed in each of the three sales regions, the top referrer by Oct. 31 can trade in their Model S for a P85D with “ludicrous” speed mode. Referring 10 new buyers now means you can buy a fully loaded “Founder Series” Model X for the price of a base Model X (a $25,000 savings according to the company).

It’ll still probably be ugly for whomever wins at the end.

According to the Tesla Motors Club, the referral program that would award one Model X to a lucky loyalist in exchange for referring 10 new Model S buyers may already be over. “Kevin2686” may likely be the North American winner for the free Model X considering he managed to refer 10 new buyers.

Forum members say Kevin2686 spam posted his referral link, and indeed on a CNET news story about the promotion a user named “Tesla2000” offered $1,000 up front and $1,000 later with a link to Kevin2686’s referral code. In Tesla’s relatively vague referral language:

“Please note that we may withhold credits, discounts or other awards where we believe customers are acting in bad faith or otherwise acting contrary to the intent of this program.”

This may not end well.

Details on Tesla’s “free” Model X for the first 10 referral buyers have been few since the beginning. First it appeared that the program would be limited by time, then it appeared it would be limited by country, now it appears that it’ll be limited by continent.

The first person to refer ten friends in each sales region— North America, Europe, and the Asia-Pacific — will receive a free Founder Series Model X.

But even more unclear is exactly how Tesla will give its winner their new Model X. Depending on how that happens, there are very few scenarios in which the new Model X owner (with 10 friends wealthy enough to buy new Model S cars) wouldn’t qualify for up to $7,500 back from the feds.

Prospective buyers of Tesla’s coming Model X SUV can go online Tuesday and pick out their color and options for their cars, which should be arriving at the end of September, Automotive News is reporting.

The online configurator popped up Monday night for potential buyers and forum users started posting pictures of their cars online. The pictures are the first from the automaker before its official reveal.

The interior pictures detail seating for seven adults and the Model X’s falcon doors that will reportedly sport sensors that keep passengers from getting out hitting the doors on low garages.

Wall Street Journal columnist Holman W. Jenkins (great name) slammed Consumer Reports for its glowing review and better-than-perfect score for the Tesla Model S P85D, in part, because the $127,000 car still qualifies for a government tax break.

“Prostitute is not too strong a word,” he wrote. “… (Consumer Reports) is shilling not only for the car but the government policies that subsidize it.”

Jenkins takes aim at the state and federal tax incentives still available for the vehicle — which are going away in many places — and at the magazine for hyping its review so heavily, and subsequently giving it away for free on its subscription-based website.

Consumer Reports says that Tesla’s Model S P85D initially scored 103 points out of a possible 100, which initially “broke” their rating system.

Consumer Reports adjusted the overall score to 100, and said that the Model S P85D wasn’t perfect, but that it was very good:

To be clear, the Tesla’s 100 score doesn’t make the P85D a perfect car—even at $127,820. It has imperfections. The interior materials aren’t as opulent as other high-ticket automobiles, and its ride is firmer and louder than our base Model S.

What’s more, a lengthy road trip in an electric car with a 200-plus mile range can be a logistical hurdle if a quick-charging station isn’t along your route.

It’s also important to note that our Rating doesn’t include the Tesla’s reliability. The Model S has average reliability, according to our owner-survey responses.

Tesla’s second stock offering netted the automaker $738 million in cash for its Gigafactory, Model 3 development, and dealer and service upgrades, Bloomberg is reporting.

Banks exercised their options to buy more stock than the initial $500 million estimate, with underwriters Morgan Stanley and Goldman Sachs buying more than 2 million of the available 3.1 million shares. Tesla CEO Elon Musk said he would be interested in buying $20 million worth of shares in the offering.

(Before the stock offering, the banking arms of Morgan Stanley and Goldman Sachs loaned Musk a combined $475 million, to which Musk pays market rate and is separate from their investment divisions, according to the offering.)

Shares of Tesla were down more than 3 percent in Thursday trading to $245.

Tesla’s ride-sharing business could be worth hundreds of millions to the company in the future, an analyst for Morgan Stanley said Monday.

Adam Jonas increased his price target for Tesla from $280 to $465 — but said the stock could go even higher to $611 — based on his forecast that Tesla could introduce an autonomous ride-sharing service by as early as 2018, Bloomberg reported.

It’s at least the third time that Jonas has publicly pumped Tesla’s stock.

Following a similar effort last month at Tesla’s headquarters, Carpenters’ Local 713 of Hayward, CA, set up a protest on Friday outside the EV maker’s showroom in nearby San Jose, saying that the automaker’s policies “hurts workers, hurts families, hurts community.”

The protest was not without a bit of theater, including a giant papier-mâché puppet of death. Fliers were handed out saying “Shame on Them” and calling on the company to require “General Contractors and all their sub-contractors pay the Carpenter Area Standard Wages and Benefits on all jobs all the time”.

One assumes this labor dispute has to do with construction that Tesla is doing in California and not about the Gigafactory for making batteries that Tesla is building in Nevada, unless Local 713 is taking up the cause of their union brothers and sisters in the Silver State. The UAW has so far unsuccessfully attempted to organize Tesla’s assembly plant in Fremont, CA, formerly the UAW facility operated by GM and Toyota known as NUMMI.

Tesla filed Thursday to sell nearly $500 million in shares of its company to raise capital and cover investments the electric carmaker plans to make in the future.

According to the filing with the U.S. Securities and Exchange Commission, the proceeds will go toward the company’s planned investments in the Model 3, Supercharger network and its Gigafactory battery plant in Nevada.

By the book, the stock sale is a short-term pain for long-term gain. Exposing Tesla further to the market carries certain risk, especially considering Tesla’s price growth and relative upside-down balance sheet, but if historical stock prices are any indication, it’ll be a cash cow. Elon Musk asking to buy $20 million in his own stock has pumped up the prices too beyond any distillation worries.

But don’t be mistaken: the second stock sale isn’t really about the cars.

Two men say they’ve managed to shut off a Tesla Model S at low speeds, proving that no car is actually safe on the streets anymore and we should all go back to driving Chevrolet Vegas.

The hack, which was reported by the Financial Times and detailed exhaustively by Wired, requires physical access to the car’s infotainment system to exploit the vulnerability. The car can then be remotely disabled.

Similar to hackers who recently said they could start and stop OnStar-enabled vehicles, the two men who broke into Tesla’s software said they presented their findings to the automaker and Tesla released a patch for its cars Thursday. Last month, a vulnerability in Fiat Chrysler Automobiles’ Uconnect system forced the automaker to recall 1.4 million cars.

Yesterday, we reported that in a sales call, Tesla Motors CEO Elon Musk announced a referral program that could, possibly, maybe net one free Model X for someone who referred 10 new buyers.

The qualifications for getting the free car: Refer 10 buyers by Oct. 31 and be the first in your “region” to do so.

Turns out “region” doesn’t mean what we think it does.

Tesla Motors CEO Elon Musk told press Wednesday that people who refer 10 people to buy the company’s new Model X would get one for free, Mashable is reporting (via Car and Driver).

The caveats: You need to be the first in your region to refer 10 people (we have no idea on what “regions” mean, we asked) and you’d need to do it by Oct. 31.

Despite how you feel about Tesla, the company is proving that an automaker can be run like a tech startup and not a car company.

Despite the absence of a mule, prototype or anything that would resemble reality, Tesla’s Model 3 — or III, however you spell it — will make its debut at the Geneva auto show next year, AutoExpress is reporting.

The BMW 3 Series fighter would be the third model from Tesla, and perhaps the first built in a European factory. Representatives from Tesla said they would consider building the Model 3 on the European continent once the automaker started mass producing its three models.

Tesla is yet again updating its Model S range with interesting options on each end of the price scale before the release of the Tesla Model X.

Elon Musk, in a blog post yesterday, announced a new single-motor version of the base model Model S 70 priced at $70,000 — or $52,500 after maximum incentives available in certain states — which is $5,000 less than the all-wheel drive Model S with the same 70 kWh battery pack.

On the other end of the spectrum is a $13,000 (!!!) upgrade to the P85D, pushing Tesla Motors’ top performer to a 0-60 mph time of 2.8 seconds.

We have opined in these pages before about how for every Tesla sold in America, there are two or three glowing stories written about the electric automaker. There are days when over 50 percent of the pieces on auto industry news feeds are about Tesla, which is not bad for a company capturing 0.1 percent of the U.S. automobile market. Tesla Motors CEO Elon Musk is truly a marketing and public relations genius.

Given that, it is fascinating when a negative story surfaces about Tesla’s way of doing business and the slobbering media is strangely silent.

The National Automobile Dealers Association new electric vehicle retention list released last week has a tasty little tidbit in its roundup of value retention rates.

Tesla’s Model S, which topped the 3-year value retention rate list for EVs in the new list, also sported a better value rate for most cars on a similar list released last year for all segments, including mid-size luxury cars. That includes BMW.

But the news may not be all good, all the time.

We’ve owned our 2013 P85 Tesla Model S since December, putting maybe 3,000 miles on it, so I thought TTAC readers would appreciate a long-term update.

Overall it’s still the grin-inducing ride that all owners like to be smug about. That said, there have been more than a few unusual experiences. To that end, I thought it would be useful to present this update as a series of individual stories, or vignettes, of the Tesla ownership experience.

Tesla’s battery swap pilot program in Harris Ranch, Calif. may never leave the pilot phase, thanks to how California handles ZEV credits.

You’d think that, after all these years, I’d have a tougher skin for people who say stupid things on the Internet. And I’m pretty good about that, but now that I own a Tesla, it strangely gets under my skin when people write ill-informed drivel about the car. Here at TTAC, we’re all about well-informed drivel. It’s a subtle distinction, but we’re proud of it. Anyway, here’s a bit of unfortunately typical writing, found on a random Internet chat board (not TTAC, because the B&B would never stoop to this). All grammar and spelling have been left untouched.

Tesla interior is junk far away from luxury. BMW 335i has better interior design, and 550i in whole different league. Road noise, cheap panels, flimsy speaker grille, seat comfort, ceiling height, sound quality (premium sound!!) all materials that tesla uses belong to 20$K Honda. So rest of money goes into battery price.

Let’s break this down, shall we?

Park Anywhere, this is a Code BROWN!!!

An autojourno told me that getting a Tesla Model S P85D for evaluation is tough, even without a Death Watch series hanging over their head. Yet Tesla’s boss went on 60 minutes admitting his concerns during Christmas 2008, concerns that paralleled ours. No matter, Death Watches are TTAC’s past. Meet our “Code Brown” instead.

And stick around: because you, dear reader, shall help us review it.

Despite its visions of having a valuation on par with Apple within a decade, Tesla’s subsistence on subsidies may be hard for some to swallow.

Tesla’s Q4 2014 didn’t go so well despite strong demand for its Model S, losing $108 million in earnings over the quarter.

I’ve got a buddy who was once a titan of industry, a computer geek in the C-suite who never forgot his roots. Let’s call him Professor Zorkmid. He never needs to work another day in his life, but he enjoys hanging out with students, telling grand tales of his adventures in the Great Underground Empire, swinging his sword at trolls and making his way through the maze of twisty corporate passages, all alike.

Two years ago, Zorkmid was planning to upgrade his C6 Corvette Convertible to a C7, but then he developed a fancy for the Tesla. Being a rational fellow, he developed spreadsheets with detailed cost models, agonizing over whether it was worth the extra bump for the P85+ (a tighter sport suspension on crappy Houston roads?), the larger 21″ wheels (more opportunity for curb rash?), or the panoramic glass roof (versus the pounding summer heat). The catalyst for him was the August 2013 refresh, when Tesla added parking sensors and made a handful of other small tweaks to the car. He took delivery later on in the year, and fell in love with the car.

Fast forward to the recent announcement of the P85D and Tesla’s various “AutoPilot” features. Zorkmid was sitting in my office, going back and forth about the relative costs and benefits of the new P85D. The extra performance? Certainly desirable. The extra features like the AutoPilot? Seriously beneficial for his commute to campus from his white house, out in a distant field. Sure, it’s got the latest Frobozz technologies, but are you willing to eat the first-year depreciation? He had to think about that. Because if you want to sell it, I might want to buy it. And that’s what leads us to this TTAC exclusive comparison of two Teslas.

Looking for new stock to add to your portfolio in 2015? Credit Suisse has one for your consideration: Tesla.

No matter how minor or major an accident, Tesla Model S owners and their insurers will feel the financial pain from Tesla’s certified shops.

Christmas has come early! Our very own bigtruckseriesreview@youtube has sent us his review of the TESLA MODEL S P85D. Enjoy.

It’s official: As of this week, select Tesla Model S owners will be able to swap battery packs in a pilot program along the route between San Francisco and Los Angeles.

Tesla’s first fleet deal? Around 100 Model S’s were sold to a Las Vegas startup taxi service.

The auto journo world is in a tizzy because electric automaker Tesla refuses to post its car sales numbers on a monthly basis and the numbers they do divulge are suspicious as they are without detail and they vary widely from actual registration numbers. Our friends at Jalopnik ranted about it last week, calling on Tesla to start reporting sales consistently. They based their story on a report by Seeking Alpha that deduced that Tesla may have as many as 12,000 unsold Model S’s, based on registration figures and the automaker’s quarterly financial reports.

We say congratulations, Elon Musk, you truly are the head of an American car company now, as reporting bogus sales numbers to the press is a normal part of an automaker’s modus operandi.

After less than nine months at the helm, Tesla China president Veronica Wu will be resigning from the top job, and leaving the company behind.

Were you hoping BMW and Tesla would join forces for the future of electrification? Not so fast.

Planning to order a Model X before doing battle on Black Thanksgiving? You may be waiting until Black Thanksgiving 2016 before yours arrives in the driveway, red bow attached.

Tesla may be under investigation by the Securities and Exchange Commission, based upon speculation by an online publication whose modus operandi involves filing Freedom of Information Act requests.

Everybody wants to rule the world one way or another, but forever? Not if you’re Elon Musk.

Though the anti-Tesla legislation recently signed into Michigan law is only a clarification of a previous anti-direct sales law, AutoNation CEO Mike Jackson finds the whole thing as “unnecessary protectionism.”

Tesla’s Q3 2014 earnings report had a few pluses (record deliveries of the Model S, high demand for the D trim sedans) and minuses (the third delay of the Model X, removal of brown and green from the Model S palette). The biggest minus, however, was its bottom line: A net loss of $75 million in GAAP income.

Think your Tesla Model S is all that and a bag of Starbucks Pumpkin Spice Latte Doritos? That it says to the world that you’ve arrived? That you’re standing on the edge of a silver future? Consumer Reports says your car’s just “average.”

Want to own a Model S without worrying about a long-term commitment or how much it’ll hurt your bottom line? CEO Elon Musk has a deal for you.

Daimler wasn’t the only to sell its Tesla shares last week, as Toyota has done the same with some of its shares in the company.

Tuesday, Michigan governor Rick Snyder signed into law a bill that included language reinforcing a direct sales ban established over 30 years ago.

Wednesday? Detroit billionaire Dan Gilbert — best known as the majority owner of the Cleveland Cavaliers who penned a letter in Comic Sans typeface in response to LeBron James making the decision to play for the Miami Heat — had a few words to say about this decision.

According to the financial overlords of Goldman Sachs, Tesla would need an $6 billion in capital within the next 11 years should its products become truly disruptive to the automotive industry.

One of the main goals of Tesla’s Gigafactory is to bring down battery pack costs to just under $100 per kilowatt-hour within 10 years. That goal may be harder to achieve, however, according to one skeptic.

A week after the announcement, and through two days of deliberation by the state legislature, Nevada governor Brian Sandoval signed into law September 11 the $1.25 billion tax package that won over Tesla enough to bring its Gigafactory to the Silver State.

Last week, Tesla and Nevada governor Brian Sandoval jointly announced the automaker would be bringing its Gigafactory to Reno. Now, it’s up to both houses of the state’s legislature to pull it all together with a $1.3 billion tax break.

It’s difficult for any test drive of a Tesla Model S to result in a review that doesn’t become an analysis of the company’s business model, an attempt to justify the cost of the car because of the fuel savings, or a simulated comparison test with a Mercedes-Benz S-Class.

But what if the Tesla was just a car made by any other conventional automaker? What if we stopped thinking of its electric propulsion system as a sacrifice, or ignored its unique means of generating thrust? And what if we recognized that, because of the company’s desire to operate unconventionally and because it’s plugged in and not fuelled up, no such comparison test can be validated?

Though the Tesla Model S is one of Consumer Reports’ recommended darlings, the premium EV garnered its share of reliability blemishes during long-term testing.

It’s almost official: Panasonic and Tesla will enter into a basic agreement where the former will supply the latter with battery-production machines for the automaker’s up-and-coming Gigafactory.

Those who just ordered their Tesla Model S may need to wait a bit, as the premium EV automaker has idled its California factory in order to tool up for the upcoming Model X SUV.

Tesla announced the name of its low-cost EV due to arrive around 2017: Model 3.

Hyundai’s head of U.S. product planning Michael O’Brien may have written a check his mouth can’t cash when he claimed Tesla’s Supercharger network was paid with taxpayer dollars.

Though Tesla’s low-cost EV won’t be able to put the E in between the S and the X, it will be able to meet its price target thanks an alloy swap in its construction.

Remember when earlier this month, Tesla CEO Elon Musk released all of the patents related to his company’s offerings in the hope that all of the major players would eagerly buy into his vision thing of widespread EV production?

It hasn’t turned out as well as Musk had hoped.

Tesla is one step closer to resuming direct sales of its electric vehicles in New Jersey after the N.J. Assembly passes a bill that would allow it and other ZEV manufacturers to bypass the independent franchise system in selling electric vehicles.

Ever wanted your own Tesla, but didn’t have the thousands of dollars to order one? The automaker could soon make your dream possible by providing the patents to anyone who wants to make their own Tesla-based EV.

Though still riding high all over equity markets, Tesla’s debt offerings took a severe hit in status when Standard & Poor’s bestowed a rating of junk status due to increased possibility of default by the EV automaker.