Whoa, Don't Get Amped About Your Free Model X Just Yet
Yesterday, we reported that in a sales call, Tesla Motors CEO Elon Musk announced a referral program that could, possibly, maybe net one free Model X for someone who referred 10 new buyers.
The qualifications for getting the free car: Refer 10 buyers by Oct. 31 and be the first in your “region” to do so.
Turns out “region” doesn’t mean what we think it does.
According to a Tesla spokesman, “region” in this case means “country.” As in, apparently, one (1) Model X will be awarded to a single (1) person in the U.S. for referring 10 new Model S buyers.
In case you’re wondering, the U.S. is a larger market for Tesla than the next nine countries combined.
So if you live in Switzerland, it may be a good deal to get your friends to buy a Tesla and score your own for free. If you live in Dallas, however, you should probably line up your friends at the “dealership” today.
Lesson: Elon Musk is really, really good at marketing.
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The "company meeting" scene from Despicable Me comes to mind. WE STOLE THE EIFFEL TOWER! From Vegas... WE ALSO STOLE THE STATUTE OF LIBERRY!!! Also...from Vegas...
Since Musk runs SpaceX too and is planning to go to Mars, perhaps we should be happy our region is not just the whole Planet Earth. That would be only one free Model X for all humankind. Good thing he isn't planning to go to another star system, or we'd be in competition with the Venusians. The ultimate tout and carnival huckster, Mr Elon Musk!
are we surprised?
Maybe it's because my social circle is relatively small and downscale, but I'd think it would be a great challenge to get 10 friends/acquaintances to buy a certain brand of toothpaste at Target, let alone an expensive e-car that isn't even available to drive yet.