Category: Paris Auto Show
Eight years after the Nissan Almera left Europe, the automaker is planning a return to the C-segment hatch market in October, with the overall goal of 5 percent overall European market share by the end of FY 2016 in mind.
While not mentioned explicitly, this is Suzuki’s SX4 replacement – the
Dodge Caliber S-Cross Concept – which is all but ready for dealer showrooms for 2013.
Having survived my first immersion, it’s clearer than ever to me why TTAC doesn’t “do” auto shows in the usual manner. The relentless PR pressure and hype is tedious. And in some cases, it borders on the absurd or desperate, like the Isuzu pole dancers. True, without her rubbing her oversize derriere to the booming beat on the pole installed in the back of a pickup, it’s doubtful that Isuzu would have had any attention whatsoever. Like the Honda and Mitsubishi stands, for instance, which were deserted. But there were pockets of interest, genuine and contrived. Read More >
You don’t need TTAC to tell you what’s new at this year’s Paris auto show. If you want the re-hashed-yet-excited PR-based bits about the newest 515 HP sports car concept, or if you want to hear about which electric cars VW will maybe/probably/possibly introduce in 2014, and how great they already are at this very moment, then you probably know where to go.
Yet there is, undoubtedly, plenty of stuff from Paris worth writing about. For any car nut, the place is a Xanadu. Especially for me personally, when the opportunity presented itself to see the Paris show with one of my very favorite automotive writers (and I’m not just saying that because he’s the boss’ father), Paul Niedermeyer. Here’s an (edited, because you don’t want to spend the next three hours reading this), highly subjective conversation between two car fans. – Martin Schwoerer Read More >
When I started as a budding (and driver’s license less) copywriter on the Volkswagen account in fall of 1973, they were just introducing a (for Volkswagen) highly unusual car. They called it the Passat. After that followed in rapid-fire fashion the Golf, the Scirocco, the Polo. They turned the company around. And kept me employed for more than 30 years. With the Golf being the volume Weltmeisterr, it is often forgotten that it was the Passat that started a new era at Volkswagen. And now, the car enters its 7th generation. Read More >
When Alan Mulally took over at Ford and sold off Jaguar and Volvo, a few people (me included) wondered as follows:
Having “Ford” as a global brand is well enough, but how will they compete in the more profitable luxury market? Read More >