Mercedes-Benz's Generation EQ Teases Its Electric Sub-brand

Steph Willems
by Steph Willems

Mercedes-Benz has unveiled an all-electric SUV concept at the Paris Auto Show, strongly hinting at what we can expect from its recently announced EQ sub-brand.

The Generation EQ concept offers impressive range and up to 400 horsepower, which the automaker needs to compete with the likes of Tesla and rival BMW’s “i” sub-brand.

Sporting all-important “coupe-like” styling, the Generation EQ greets us with an LED-filled face that you’ll only see on a concept car. Naturally, there’s no need for side-view mirrors. None of this matters, as the concept is simply a preview of future models — it’s the technology and capability that Mercedes-Benz wants us to notice.

Powered by two electric motors, the all-wheel-drive Generation EQ sports scalable battery components, allowing a power output of up to 400 horsepower and about 516 lb-ft of torque. The automaker claims a 0-62 mile per hour time of less than five seconds.

Juice is drawn from a battery pack of more than 70 kW. Mercedes-Benz claims its modular architecture, which includes the batteries, will find a home in future EQ models. Driving range is up to 500 kilometers, or 310 miles. That tops the 289-mile range of Tesla’s Model X P100D.

A recent report by Bloomberg stated Mercedes-Benz intents to market at least four EQ-branded vehicles by the end of the decade.

[Images: Mercedes-Benz]

Steph Willems
Steph Willems

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  • Tosh Tosh on Sep 29, 2016

    Black hoods and roofs are here to stay...

  • HotPotato HotPotato on Sep 30, 2016

    Oh goody, more vaporware. The Mercedes-Benz brand has only one actual EV for sale, the half-assed B-class...and they didn't even do the work on it themselves, but rather bought the single ass cheek from Tesla.

  • Redapple2 jeffbut they dont want to ... their pick up is 4th behind ford/ram, Toyota. GM has the Best engineers in the world. More truck profit than the other 3. Silverado + Sierra+ Tahoe + Yukon sales = 2x ford total @ $15,000 profit per. Tons o $ to invest in the BEST truck. No. They make crap. Garbage. Evil gm Vampire
  • Rishabh Ive actually seen the one unit you mentioned, driving around in gurugram once. And thats why i got curious to know more about how many they sold. Seems like i saw the only one!
  • Amy I owned this exact car from 16 until 19 (1990 to 1993) I miss this car immensely and am on the search to own it again, although it looks like my search may be in vane. It was affectionatly dubbed, " The Dragon Wagon," and hauled many a teenager around the city of Charlotte, NC. For me, it was dependable and trustworthy. I was able to do much of the maintenance myself until I was struck by lightning and a month later the battery exploded. My parents did have the entire electrical system redone and he was back to new. I hope to find one in the near future and make it my every day driver. I'm a dreamer.
  • Jeff Overall I prefer the 59 GM cars to the 58s because of less chrome but I have a new appreciation of the 58 Cadillac Eldorados after reading this series. I use to not like the 58 Eldorados but I now don't mind them. Overall I prefer the 55-57s GMs over most of the 58-60s GMs. For the most part I like the 61 GMs. Chryslers I like the 57 and 58s. Fords I liked the 55 thru 57s but the 58s and 59s not as much with the exception of Mercury which I for the most part like all those. As the 60s progressed the tail fins started to go away and the amount of chrome was reduced. More understated.
  • Theflyersfan Nissan could have the best auto lineup of any carmaker (they don't), but until they improve one major issue, the best cars out there won't matter. That is the dealership experience. Year after year in multiple customer service surveys from groups like JD Power and CR, Nissan frequency scrapes the bottom. Personally, I really like the never seen new Z, but after having several truly awful Nissan dealer experiences, my shadow will never darken a Nissan showroom. I'm painting with broad strokes here, but maybe it is so ingrained in their culture to try to take advantage of people who might not be savvy enough in the buying experience that they by default treat everyone like idiots and saps. All of this has to be frustrating to Nissan HQ as they are improving their lineup but their dealers drag them down.
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