When I started as a budding (and driver’s license less) copywriter on the Volkswagen account in fall of 1973, they were just introducing a (for Volkswagen) highly unusual car. They called it the Passat. After that followed in rapid-fire fashion the Golf, the Scirocco, the Polo. They turned the company around. And kept me employed for more than 30 years. With the Golf being the volume Weltmeisterr, it is often forgotten that it was the Passat that started a new era at Volkswagen. And now, the car enters its 7th generation.
At the Paris Auto Show, Volkswagen presented the seventh iteration of the Passat. More than 15 million units have been sold in more than 100 countries, making it one of the greatest success stories ever in automotive history. As a nod to history, a sedan and a station wagon were launched simultaneously. For decades, the station wagon version had outsold the sedan 7:3, only in more recent times did the sedan become more popular.
The new Passat “offers upper-class features in a mid-class car,” boasted Dr. Ulrich Hackenberg, Head of Development for Volkswagen.
The Gen7 Passat comes with the usual panoply of then different engines, from 105 hp all the way through 300 hp. According to Volkswagen, all are more fuel efficient, some up to 19 percent more. The 1.6 TDI turbodiesel with 105 hp consumes just 4.2 l/100 km (56 MPG, not EPA) and emits only 109 g/km CO2.
The new Passat will be available in initial European markets starting as soon as mid-November.