I’m in the minority. While I think the Ferrari California is not only ugly, but unfaithful to the priceless Ferrari brand, others do not. Some of us shower regularly. Others like this Ferrari California. Where I see a competition with the Mercedes SL for buyers, others see some kind of gorgeous and practical roadster. How many others? Enough that the California is sold out until 2011. That’s not a surprise; every Ferrari model sells out. But what is surprising is that 60% of California buyers will be new to the Ferrari brand. And what do you bet those folks won’t be repeat customers?
TTAC’s Martin Schwoerer, attending the show in Paris, writes:
If for no other reason, the Ferrari California would have made it worthwhile to come to Paris. In the flesh, it looks absolutely stunning. I was prepared to criticize the retro, Ferrari-heritage inspired style, but it works out fantastically. Andrea Pininfarina, before you left this world, you made it a bit more beautiful.