Genesis G90 Pricing Splits the Difference Between Americans, Germans

by Steph Willems

Published: September 6th, 2016

genesis g90 pricing splits the difference between americans germans

As it tries to carve out a foothold in the premium field, Genesis has priced its full-size G90 luxury sedan in an intermediate zone between its established German competition and new American range-toppers.

The G90 comes laden with standard features, so the price range of the four available configurations isn’t wide. With a starting price of $69,050 (including freight) for a rear-wheel-drive twin-turbo V6 model, the son-of-Hyundai hopes its flag bearer has enough value to get noticed.

That base price lands a buyer 365 horsepower from the automaker’s twin-turbo 3.3-liter V6, coupled to a silky 8-speed automatic. Adding H-TRAC all-wheel drive pushes the price to $71,550. Rear-drive V8 models — billed as the 5.0 Ultimate (rather than the 3.3T Premium) — come in at $70,650, rising to $73,150 for the AWD version.

The naturally aspirated 5.0-liter V8 offers 420 hp, but its torque rating (383 pounds-feet) only tops the V6 by 7 lb-ft.

At last month’s G90 media introduction, Canadian Genesis brand head Michael Ricciuto said the model’s pricing must have a value aspect to it. With an automaker best known for its economy cars as a parent company, it’s easy to see why Genesis execs feel this way.

Compared to the Germans, the G90 looks like a bargain. The BMW 740i starts at $82,495, and the Audi A8 launches at $83,450. The vehicle Genesis happily compared the G90’s dimensions to — the Mercedes-Benz S-Class — starts at a lofty $97,525 (but comes with a sterling, decades-long reputation).

On the other side of the coin (and Atlantic), the Cadillac CT6 starts at $54,490, while the resurrected Lincoln Continental (in brow-furrowing front-wheel-drive guise) starts at $45,485. Japan’s top luxury sedan, the Lexus LS460, tops the Genesis range ever so slightly, starting at $73,495.

The automaker says dealers will receive the G90 by the end of the month.

#Genesis #GenesisG90 #Luxury #NewCars #Pricing

Steph Willems

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TrailerTrash on Sep 06, 2016

"the resurrected Lincoln Continental (in brow-furrowing front-wheel-drive guise)" Oh, man! Can we PLEASE stop this biased RWD crap? There are REASONS for FWD, especially with luxury cars and BIG ONES at that. These are not hill corner carvers. They are luxury. And the really good ones have AWD...a great way to control and apply power.

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- Bd2 on Sep 06, 2016
  
  But still, can't deny that FWD-based luxury sedans have to be priced at a lower price-point - so this RWD bias isn't really "crap."
  
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- TrailerTrash on Sep 06, 2016
  
  @bd2 what? why does a front wheel drive car gotta be priced less?
  
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- Tedward on Sep 07, 2016
  
  @TrailerTrash Traditional feel, proportions and plain old car culture inertia. That doesn't make the rwd preference wrong. You are right as far as back seat experience goes, but most flagship buyers here do their own driving, and in my experience those buyers do know some details about their vehicles construction. We're pretty far off the ignorant masses buying appliances dynamic here. Might as well throw the same fwd question at mustang buyers.
  
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- Bd2 on Sep 07, 2016
  
  @TrailerTrash B/c FWD luxury sedans can't command the higher price that RWD luxury sedans do. Look at where the full-size FWD-based sedans like the XTS, RLX, S80 and the new Continental are priced. Despite being full-size FWD sedans, they are priced alongside the RWD midsize sedans. The one exception would be Audi, but Audi has a longitudinal layout (as opposed to transverse) and even Audi prices their sedans lower than what BMW and MB do (and despite that, have far lower sales, esp. as you go up in price-point). And for their higher end models like the A7 and A8, Audi only offers them in Quattro as they know FWD just wouldn't fly. Can also see the clear hierarchy within brands that have a mix of FWD and RWD. Despite being the smaller sedan, the CTS is priced a little higher than the XTS and goes much higher up in price with the CTS-V. The old Infiniti FX was a smaller crossover than the JX and yet not only had a higher price, but upon the change in nomenclature, was given the higher designation. FX > QX70 JX > QX60 The Lexus ES is larger than the GS and yet, unlike the XTS, is not only priced lower than the GS, but an entire segment lower, being at the entry-level price-point with the IS. When it comes to luxury sedans - RWD just allows for more classic proportions (long hood with shorter overhangs), better handling and allows for higher amounts of power w/o having to resort to AWD.
  
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- Stereorobb on Sep 07, 2016
  
  a luxury car shouldn't ever be FWD. the Lincoln Continental is beautiful but im bitterly disappointed they went with FWD. as far as these Korean luxobarges go, they are trying to play the lexus game. don't get me wrong they are beautiful cars, but they really lack the fit and finish of a Lexus or a three pointed star. as far as reliability? truth is, we don't know yet.
  
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Justinx on Sep 06, 2016

I wished it had a more distinctive front end, not just something you can see on an Elantra

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