SUV Love? These Are the 10 SUVs and Crossovers Americans Don't Want
U.S. sales of SUVs and crossovers grew 8 percent in the first-half of 2016, a gain of more than 240,000 units compared with the January-June period of 2015.
Producing a utility vehicle which transfers buyers from the passenger car sector to the SUV/crossover side of the ledger is almost as automatic as increasing ride height, installing body cladding, and inserting an X into the nomenclature.
Or is it?
Despite the clear understanding that small crossovers are stealing sales from the midsize car sector, that baby utilities are quickly crafting a blossoming subcompact crossover sector, and that many traditional body-on-frame SUVs are surging, there are dozens of SUVs and crossovers that are selling less often this year than last. While a wide array of SUVs/crossovers are yet again on track for record-breaking U.S. sales years, there are many utility vehicles that are selling far below their record pace.
You can check GCBC for exhaustive SUV/crossover results, but the lists below highlight the utility vehicles that are plunging fastest and selling the least.
In tabulating the sharpest year-over-year declines, we excluded discontinued models and vehicles in the midst of model changeovers: Mazda CX-9, Nissan Armada, GMC Acadia.
In compiling a list of the least often sold SUVs/crossovers in the first-half of 2016, we excluded discontinued models, vehicles with base prices above $50,000, and vehicles that weren’t on sale throughout the first-half of 2016.
SUV/CrossoverYOY % Change2016 First Half2015 First HalfVolkswagen Touareg-33.4%2,2033,310Land Rover Range Rover Evoque-26.2%4,9086,646Volvo XC60-26.0%8,80911,910Mini Countryman-24.1%6,2808,278BMW X5-23.8%22,20429,151BMW X4-16.9%2,6153,146Chevrolet Equinox-16.7%121,320145,685Acura MDX-16.3%24,61529,420Nissan Juke-14.3%12,55614,647GMC Terrain-13.8%46,87754,410At the intersection of these two lists sits the Volkswagen Touareg, sales of which tumbled by a third in the first six months of 2016, a vehicle with base prices below $50,000 that attracts fewer than 400 new owners per month. More than 13 years into the company’s efforts, we examined Volkswagen’s disappointing U.S. SUV/crossover sales performance.
Americans are also acquiring far fewer Volvo XC60s, Mini Countrymans ( Countrymen?), and Range Rover Evoques, this year than last. Those vehicles debuted in 2009, 2010, and 2011, and — while their categories are flying high — there are numerous newer, better rivals.
SUV/Crossover2016 First Half2015 First HalfYOY % ChangeLincoln MKT2,1582,1032.6%Volkswagen Touareg2,2033,310-33.4%BMW X42,6153,146-16.9%Mazda CX-93,6819,257-60.2%Land Rover Range Rover Evoque4,9086,646-26.2%Nissan Armada5,2517,189-27.0%Mini Countryman6,2808,278-24.1%Toyota Sequoia6,2976,0923.4%Land Rover Discovery Sport6,944899672%Fiat 500X7,4643322,148%Besides a simple drop in demand, there are specific reasons some vehicles appear in this space. The Acura MDX’s 16-percent decline, for example, comes as Acura moves some MDX production from Alabama — where it shares a constrained plant with a Honda trio — to Ohio, which should, with a 2017 refresh, restore MDX health.
As for the strictly uncommon SUVs and crossovers, it’s worth noting that the Mazda CX-9 is on its way out of the basement. CX-9 volume rose 21 percent to 1,904 units in June as the second-generation model begins to take hold. There was no MY2016 Nissan Armada, as the next Nissan Patrol-based Armada debuts for MY2017. The BMW X4’s X3 partner posted a 49-percent jump to 19,828 first-half sales. The Fiat 500X’s fraternal Jeep Renegade twin, meanwhile, is the leader among subcompact crossovers.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.
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Personally I wouldn't mind a little reporting every 6 months or so on the worst selling vehicles in each segment. I chuckled a little at Armada and Touareg volume being down. Those two designs have been the same for so many model years its impossible to tell when you actually see a new one on the road. Could be just a well cared for model that is 5 or more years old.
Is it possible that the Equinox and Terrain volume is down a bit because of the many other small utes at the same stores?