Capsule Review: 2014 Land Rover Range Rover Evoque

capsule review 2014 land rover range rover evoque

This has never happened to me before. Four different women complimented me on this vehicle. I’m guessing they were somewhere between 25 and 45 years old – it’s really difficult to tell these days. They were all fit, attractive (-ish), wore fancy sunglasses, and carried equally fancy bags which complemented their outfits. They all loved this baby Range Rover. To them, it represented an essential accessory that would complete them. That, my friends, is a marketing success.

The Evoque does not sit well with a Land Rover enthusiast such as myself. My earliest television memories are of Camel Trophy races. In college, I spent six weeks driving around southern Africa in a Defender 110. In 2002, I attempted to enter the G4 Challenge. If I could, I would put NATO steel wheels and mud-terrain tires on every big Range Rover in existence. And yet, here I am driving this car that has R A N G E R O V E R written across this hood failing to justify its existence. Clearly, the hotties know something I don’t.

The problem with enthusiasts is that we forget that car companies’ first goal is to be profitable. Rest assured that Jaguar-Land Rover won’t quickly forget their corporate experiences of the past two decades. The good thing is that at the rate they are going they won’t have to worry about it. There are waiting lists for new Range Rovers and the Jaguar F-type is just drop dead gorgeous. With attractive lease rates, the Evoques have been appearing at newly constructed loft style condominiums everywhere.

No matter what your opinion on Evoque’s styling, it has clearly become part of the Land Rover design language, as seen in the new Range Rover and Range Rover Sport. While the bigger vehicles have more masculine styling, this baby Rover looks striking and athletic, and therefore more appealing to the above mentioned ladies, who are clearly its target customers. Unlike Rovers of the past, this is form-over-function design. The slick sporty exterior lines have opposing effect on interior space, overall utility, and rear visibility, all of which have been Range Rover trademarks for due to their two-box design and large windows.

Front seats are comfortable but legroom and headroom are lacking for back seat passengers. Overall interior materials are nice, but not to the level of the big Range Rovers. The huge panoramic roof gives the cabin a very airy feel, but oddly enough it does not open. The infotainment system is the typical slow and outdated model seen on all JLR vehicles; it Bluetooths, in streams, it navs, it syncs, and it even offers some interesting options which I’d gladly trade for increased ease of use.

Some will find the round pop-up shifter irritating, but now that almost all automakers have switched to electronic shifters, I found it more acceptable. Below it is the AWD Terrain Response system and hill ascent control, which I have not had an opportunity to evaluate – and chances are that neither will most buyers. The rest of center console consists of are two cup-holders, two 12v receptacles, a cubby for your cell phone, and a storage bin capable of storing the fanciest of purses.

The direct-injected 2.0 liter turbo four-cylinder produces 240hp and 250lb-ft. The vehicle feels peppy above 2500rpm, but with the transmission is in D, it likes to up-shift early. This sometimes puts a delay in acceleration, as the transmission will hunt the proper gear out of the nine it has available. Turning the shifter knob to S makes things smoother, but it’s still best to avoid lower engine speeds. There are also paddle shifters but I can’t imagine anyone actually using them.

The 2014 Evoque is rated at 21mpg in the city and 30mpg on the highway, a slight increase from the past model years due to the new nine-speed transmission. Also new is the engine start/stop system, which is one of the most annoying things on any new car, but easily disabled with a press of dash mounted button. My real world numbers achieved on short, traffic infested city runs and enthusiastic highway runs in sport mode resulted in an average of about 22-24mpg.

The starting price for the Range Rover Evoque 5-door is $42,025. The pictured vehicle has the Pure Plus Package, Xenon/LED headlights, cameras everywhere, dub wheels, fancy leather, adaptive cruise control, contrasting black roof and a number of other gizmos. The price for this almost fully loaded Evoque is $59,140, which includes a destination charge.

The main goal of the Evoque was to attract new customers to the Land Rover dealership; those with smaller budgets, those who do not need a large SUV, and those who never considered a Land Rover before. It has achieved that goal with the lure of brand image, styling, and Posh Spice’s approval. Based on those facets alone, Land Rover will sell each one as fast as they can make them.

Kamil Kaluski is the east coast editor for Hooniverse.com. Read his ramblings on eastern European cars, $500 racers, and other miscellaneous car stuff there.

Land Rover provided the vehicle for this review.

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  • VenomV12 VenomV12 on Jun 17, 2014

    One of these POSs was next to me today at the stoplight, I can't believe it did not breakdown. I would never pick this over a Lexus RX and a whole bunch of other vehicles, most notably the new Macan. It is a disgrace the Range Rover name has been diluted down to this, I am not even happy with the Range Rover Sport sharing the Range Rover name.

    • See 2 previous
    • VenomV12 VenomV12 on Jun 17, 2014

      @heavy handle I think it was Matt Farah last year that was reviewing a brand new Range Rover Sport and the passenger window was broken and I think something else. That Saabkyle04 guy on Youtube has a recent video where he reviews a brand new full size Range Rover Autobiography and the cover for the panoramic roof was broken and hanging down so yeah I would have to say Range Rover reliability is probably pretty sh!t.

  • Spartan Spartan on Jun 17, 2014

    For nearly $60K, you don't buy a car like this. You lease it. You'd have to be out of your mind to outright purchase this vehicle. For this kinda $, if I'm buying outright, I'm buying a Grand Cherokee with every single option and the 3.0L CRD. You'd actually have some change left over.

  • DenverMike When was it ever a mystery? The Fairmont maybe, but only the 4-door "Futura" trim, that was distinctively upscale. The Citation and Volare didn't have competing trims, nor was there a base stripper Maxima at the time, if ever, crank windows, vinyl seats, 2-doors, etc. So it wasn't a "massacre", not even in spirit, just different market segments. It could be that the Maxima was intended to compete with those, but everything coming from Japan at the time had to take it up a notch, if not two.Thanks to the Japanese "voluntary" trade restriction, everything had extra options, if not hard loaded. The restriction limited how many vehicles were shipped, not what they retailed at. So Japanese automakers naturally raised the "price" (or stakes) without raising MSRP. What the dealers charged (gouged) was a different story.Realistically, the Maxima was going up against entry luxury sedans (except Cimarron lol), especially Euro/German, same as the Cressida. It definitely worked in Japanese automaker's favor, not to mention inspiring Lexus, Acura and Infiniti.
  • Ronnie Schreiber Hydrocarbon based fuels have become unreliable? More expensive at the moment but I haven't seen any lines gathering around gas stations lately, have you? I'm old enough to remember actual gasoline shortages in 1973 and 1979 (of course, since then there have been many recoverable oil deposits discovered around the world plus the introduction of fracking). Consumers Power is still supplying me with natural gas. I recently went camping and had no problem buying propane.Texas had grid problems last winter because they replaced fossil fueled power plants with wind and solar, which didn't work in the cold weather. That's the definition of unreliable.I'm an "all of the above" guy when it comes to energy: fossil fuels, hydro, wind (where it makes sense), nuclear (including funding for fusion research), and possibly solar.Environmental activists, it seems to me, have no interest in energy diversity. Based on what's happened in Sri Lanka and the push against agriculture in Europe and Canada, I think it's safe to say that some folks want most of us to live like medieval peasants to save the planet for their own private jets.
  • Car65688392 thankyou for the information
  • Car65688392 Thankyou for your valuable information
  • MaintenanceCosts There's no mystery anymore about how the Japanese took over the prestige spot in the US mass market (especially on the west coast) when you realize that this thing was up against the likes of the Fairmont, Citation, and Volaré. A massacre.
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