Borgward Reborn As Bizarre Buick-Porsche Lovechild, Apparently
Long-defunct German automaker Borgward has a new life in China if you couldn’t already tell by the photos. The automaker released images of its first new car — since I dunno, the Eisenhower administration? — and it looks destined for the land where rules for intellectual property are much more relaxed than public demonstration.
Buick business up front, Porsche party in the back.
The Borgward BX 7 is a five- or seven-seater crossover with a 2-liter, turbocharged four that will be produced in China, according to German site AutoBild. The fledgling German automaker is backed by Chinese truck maker Foton who says the carmaker could eventually sell 500,000 cars annually.
The Borgward BX 7 will go on sale first in China, then in Germany by 2017, according to the report.
The brand will show off its near-production car first at Frankfurt this month and then again in Geneva. The BX 7 will reportedly come in all-wheel drive, hybrid and sport variants, according to the report.
The car will sport a 12.3-inch touchscreen infotainment system, leather seats, advanced safety systems including pedestrian detection, and a seven-speed DSG automatic transmission. Pricing will start at €35,000 ($40,000) and comes with all that glorious body.
More by Aaron Cole
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I'd like to hear about how the Germans will perceive it.
I like the looks of this vehicle. The grill would look better with a Buick emblem on it instead of a Renault emblem. "Wouldn't rather have a Borgward" has a nice ring to it especially as a lead in to the showing of a Harry Potter Movie (Borgward kind of goes with Hogwarts). My problem would be with the quality. It is nicer looking than a lot of vehicles on the market now. Toyota should copy this vehicle. Maybe Foton should take over FCA and GM. Foton could make a good copy of Buicks (especially the Enclave) and Grand Cherokees. Foton would probably raise the level of quality for Chrysler vehicles.