By on February 14, 2014


Though the F-150 rules over Truck Mountain and North America with an aluminium fist, Ford marketing boss Jim Farley told reporters in a meeting that crossovers are driving his employer’s sales growth all over the globe.

Automotive News reports Ford’s shifting focus to crossovers is thanks in part to the popularity among the automaker’s global audience for the particular body style, as Farley notes:

“Most people think the F series drove our top line unit growth. The No. 1 vehicle was the Escape/Kuga. No. 2 was EcoSport. Together they had about half-million-unit growth for us. The F series was a distant third.”

Farley expects global crossover sales to reach 20 million units by 2018, with 90 percent of the sales — led by the massive hit EcoSport — to be gained outside of the North American market. The aforementioned EcoSport was developed for Brazil, only to see sales jump 220 percent in 2013 upon launch in Europe, India and China.

Speaking of China, the nation is the biggest driver of the global growth now being experienced by Ford, where not only are subcompact crossovers are doing well as are exported North American mainstays Edge and Explorer. The Blue Oval aims to continue the trend when Lincoln’s MKC luxury compact crossover takes the global stage in June against the likes of the Audi Q5, BMW X3 and Land Rover Evoque.

Get the latest TTAC e-Newsletter!


22 Comments on “Farley: Ford’s Global Growth Driven By Crossovers...”

  • avatar

    I’m starting to believe that crossovers are the “pods” that everyone thought we would drive back in the 50’s.

    • 0 avatar

      I really liked the Eagle wagons, and was disappointed when the Cherokee took over in ’84. But then a friend bought a Cherokee (with stick even), and I became an admirer. I think we’ll see more tall-wagons and compact CUVs – they’re just so darn handy, especially in combo with a utiliy trailer.

  • avatar

    At some point the tide will turn on Crossovers, it did for the station wagon and the mini-van. When it happens there going to be one hell of a fire sale

  • avatar
    Carlson Fan

    Yep, just like fullsize crew cab PU’s will not continue to enjoy their success forever.

    There wasn’t much “crossover” with the FWD GMC Terrain we rented in Orlando. Nothing remotely truck about it, sans the styling. It really was nothing more than a tall station wagon/car. With that vehicle I’d say the US is pretty much back to the station wagon for the most part. Although station wagons I grew up with could tow the family RV or boat and I’m not sure I’d try towing anything with that Terrain

  • avatar

    I’m not rooting against Ford but I will enjoy much schadenfreude when the trend of these things is supplanted and certain OEMs are left holding the bag.

    • 0 avatar

      That’d be assuming that demand for CUVs plummets over night. Believe it or not, OEMs do forecast trends and have a pretty good idea what will sell 4-6 years from now. CUV trendiness will almost certainly die off eventually (as trends do), but I highly doubt any competent OEM will still be heavily invested in CUVs when that time comes.

  • avatar

    Was I asleep for the 2015 ford edge debut? That’s it, isn’t it?

  • avatar

    My S.O. drives an Edge (Sport). A podesque station wagon for sure. Very roomy, a bit hi tech for me, drives nice. Good power, giant freakin’ wheels (22’s) and sometimes I’m thinking I’m in Sleeper or 2001:A Space Odyssey. Maybe there’s some old Taurus wagon DNA creeping through. While I’m driving it (occasionally) I get the distinct impression it’s driving Borg.I.must assimilate.must.assimilate.assimilate.

  • avatar

    The only thing the F150 rules over its absolute mediocrity.

  • avatar
    Kyree S. Williams

    Ford wants to focus on crossovers? Great. I think the MKC looks very handsome and will fare well here, and maybe even in China. But I’m going to be downright pissed if the Edge and MKX end up using that same bodyshell *again*….

    • 0 avatar

      @Kyree S. Williams,
      More profitable vehicles than crossovers around. Need to develop another strategy , otherwise Ford will join the likes of Studebaker and Packard.

  • avatar
    V-Strom rider

    Kenmore is correct – it is the cars of recent decades that are the aberrations. Crossovers, SUVs and tall wagons all achieve the same thing – by seating passengers in a more upright manner you need less vehicle length to carry a given number of people. Try this in your chair at home or work – slump down with your legs strectched out and see how much more floor area you cover than if you sit up straight in your seat. Cars from the earliest days were taller and often shorter than today. The long and low look of the 60s and 70s is an inefficient use of roadspace. Now that congestion is increasing there is a stong driver for taller, shorter cars again.

    Having said that, I still want a long, low sportscar with a laid-back driving position!

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • stingray65: Bob – perhaps you should take your own advice and do some research before you make your ridiculous...
  • stingray65: Fuel taxes and road tolls have paid for roads, which are paid by motorists. EV owners contribute nothing...
  • BobNelson: Tim, “Tribalism, man. Tribalism. I see it in every political debate on every topic. Pick a side and...
  • Scottdb: @Featherston, The only thing that kept a CCC Quadrajet car running was a mechanic who knew *exactly* what to...
  • BobNelson: Syke, “Because I prefer to buy my electric car as a car. Not as a statement of saving the world, or...

New Car Research

Get a Free Dealer Quote


  • Contributors

  • Matthew Guy, Canada
  • Seth Parks, United States
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Moderators

  • Adam Tonge, United States
  • Kyree Williams, United States