Ford’s outgoing Escape is neither the newest, nor the nicest compact crossover on the market, but man does it sell well. How something so relatively old and uncompetitive maintained such strong volume in the market has long been a bit of a mystery, but my theory is that the Escape offered two basic attributes that the market desires: low price and SUV looks (without SUV efficiency). And by combining Escape with Europe’s Kuga to create one global compact crossover, Ford has been forced away from those two basic attributes: Escape likely won’t be cheap with its turbocharged engines and upscale interior (though pricing hasn’t been released), and it definitely doesn’t look like an old-school SUV anymore. Will a new approach to the compact crossover segment pay off for Ford, or is this Escape too “global,” or too similar to other “cute utes” to succeed in the US market? Is this the point at which the “One Ford” ethos crashes against the rocks of America’s appreciation for boxy, rugged utilities?