By on August 11, 2011

With US gas prices at some of the lowest levels in the world, it’s not too surprising that US consumers aren’t overly anxious to go electric, but what about in Germany, where gas prices are near double the US’s? According to Thilo Koslowski of Gartner Research, interest in EVs remains low there as well, and the big gainer in recent years has been hybrid technology… at the expense of the once-ubiquitous diesel, demand for which has “peaked” according to Koslowski’s research. Says the man who coined the term “the trough of disappointment,

Although the majority of German consumers continue to see EVs’ benefits in environmental and socioeconomic implications, broad adoption of EVs will remain low as long as current offerings don’t meet drivers’ practical usability and cost-saving requirements. To expand from early to mainstream EV adopters in Germany, automotive companies must focus on technology innovations, offer pricing strategies that are aligned with established premiums for diesel and hybrid powertrain options and develop diverse EV model mixes targeted at younger consumer segments that have higher EV interest levels than older demographics… E-mobility will become a viable addition to future transportation scenarios in Germany, but automotive companies and the German Government must address marketability requirements of EVs, prioritise technology investments and continue to promote cross-industry collaboration. Future mobility concepts will consist of diverse powertrain choices and business models that will leverage technology to satisfy consumers’ transportation needs while challenging traditional car ownership.

Get the latest TTAC e-Newsletter!


One Comment on “Hybrid Consideration On The Rise In Germany While Diesel Drops And EV Outlook Remains Weak...”

  • avatar

    Germany is getting rid of all its nuclear plants and committing to not adding any carbon output to the grid.

    So now is definitely not the time to be getting an electric car in Germany.

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Inside Looking Out: I can also buy Fusion (and I actually did) instead of wasting money on Mercedes or BMW. It does...
  • Inside Looking Out: Blah blah blah… Not even funny.
  • Inside Looking Out: “Urus” in Turkish means Russian. Not a bad name considering that most of them will...
  • Scoutdude: It all depends on the implementation, I’ve been quite happy with mine.
  • Inside Looking Out: One thing I cannot understand about Australians is how they walk and drive cars upside down.

New Car Research

Get a Free Dealer Quote


  • Contributors

  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States