What's Wrong With This Picture: Toyesla Synergy Drive Edition

Edward Niedermeyer
by Edward Niedermeyer

Given Toyota’s dominance of the hybrid market, and its early skepticism about pure-electric vehicles, it’s safe to say that we didn’t expect this badge to show up anytime soon. But sure enough, Toyota’s new corporate EV badge will grace the firm’s RAV-4 EV concept, which debuts at this fall’s LA Auto Show. And it won’t be the most jarring image on that vehicle either…

Yes, the little Silicon Valley sportscar firm is now powering the first Li-ion (and potentially the first mass-market-ish) EV ever made by the most dominant automaker of the last several decades. Wrap you mind around that one.

Edward Niedermeyer
Edward Niedermeyer

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  • Mercennarius Mercennarius on Nov 10, 2010

    Honestly I think Tesla is the last company i'd want to partner with to help build an EV if I was Toyota... Toyota would be better off borrowing Nissans technology or making their own...

  • ThriftyTechie ThriftyTechie on Nov 10, 2010

    Here we go, TTAC is going to unleash a tedious Toyota EV Birth watch which spans dozens of posts which will in retrospect be completely meaningless. Or do they only do features like that for GM?

  • MaintenanceCosts Other sources seem to think that the "electric Highlander" will be built on TNGA and that the other 3-row will be on an all-new EV-specific platform. In that case, why bother building the first one at all?
  • THX1136 Two thoughts as I read through the article. 1) I really like the fins on this compared to the others. For me this is a jet while the others were propeller driven craft in appearance.2) The mention of the wider whitewalls brought to mind a vague memory. After the wider version fell out of favor I seem to remember that one could buy add-on wide whitewalls only that fit on top of the tire so the older look could be maintained. I remember they would look relatively okay until the add-on would start to ripple and bow out indicating their exact nature. Thanks for the write up, Corey. Looking forward to what's next.
  • Analoggrotto It's bad enough we have to read your endless Hyundai Kia Genesis shilling, we don't want to hear actually it too. We spend good money on speakers, headphones and amplifiers!
  • Redapple2 Worthy of a book
  • Pig_Iron This message is for Matthew Guy. I just want to say thank you for the photo article titled Tailgate Party: Ford Talks Truck Innovations. It was really interesting. I did not see on the home page and almost would have missed it. I think it should be posted like Corey's Cadillac series. 🙂
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