Automotive News [sub] highlights a new trend in the car sales game: the luxury dealership destination. This picture was taken at Lexus of North Miami, which its owner describes thusly:
The new state-of-the-art dealership not only provides the ultimate in automotive service but also provides unrivaled personalized service, catering to all of your needs with luxury amenities via the Club Lexus Lifestyle and Fitness Center. The innovative, resort-like center is designed to accommodate and enhance your everyday lifestyle by allowing access to the finest facilities for consultation and first class amenities.
Posted in 3WTP, Dealer News, Marketing, New Cars, News Blog, Whiskey Tango Foxtrot
Tagged as 3WTP, Marketing, Whiskey Tango Foxtrot
Tagged as 3WTP, Marketing, Whiskey Tango Foxtrot
18 Comments on “What’s Wrong With This Picture: Enjoying Your Test Drive? Edition...”
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This is how you charge your Lexus electric vehicle.
Twotone
I’m thinking they could make some decent money partnering with a top Miami salon/spa. You could go in for regular or warranty service and get a haircut, eyebrow wax, spray tan, pedicure, etc. while you wait.
I second your idea, JMO! Though I could never afford a Lexus, I am sure my grandma would love it!
I could never afford a Lexus
If you’re posting comments online at 2:40 in the afternoon you have the skills required to earn enough to buy any Lexus you want.
Now, the fact that you can doesn’t mean you will but please, don’t ever say never!
Great idea!! With the average age of their customers approaching, what, 80 (?), especially in N. Miami, they’ve got to do all they can to keep their customers healthy (and alive).
The three guys, that’s what’s wrong
Making your Lexus experience as fun as a trip to the gym? No thanks !
And then get my schweet Lexus leather all sweaty? Right.
If they provide a bit of eye candy for the service customers, then they’ll find more service customers.
What, no massage parlor?
No ShakeWeight for the ladies?
What a stupid idea! What happens when one of those old geezers drops dead from a heart attack? I’d rather they took the money they wasted on nonsense like this and hired an extra mechanic who could get me the hell out of the dealership that much faster.
Oh great, so when you bring your car in for a service you can hang out and get sweaty with a bunch of like minded narcissitic keep fit freaks. Just what you’ve always wanted.
can we ban the word “lifestyle” from this site?
Oil change? That’ll be $476.50.
long way from a cappuccino machine.
Maybe they could build an in-house assisted living facility…
This is f’ing retarded…why not just pick up your car from your house or job, and then drop it off. Who the hell wants to spend anymore time than absolutely necessary at a car dealership.