How To Dodge The Journey's "Competitive Issues"

by Edward Niedermeyer

Published: October 22nd, 2010

Reaction to recently-released images of the updated Dodge Journey interior has been varied, but if there’s a consensus, it’s that improvement is undeniable, but that Dodge will need to update more than the interior in order to make the Journey truly competitive. And that’s the diplomatic way of putting it. One reader even wrote in (in the spirit of International Caps Lock Day) to say

I OWN A 2009 DODGE JOURNEY AND IT IS THE BIGGEST PIECE OF CRAP I HAVE EVER OWNED DODGE SHOULD BE ASHAMED TO SELL THIS KIND OF CRAP TO HARD WORKING AMERICANS I WISH I COULD DRIVE IT RIGHT THOUGH THE SHOW ROOM.

Point taken: the Journey needs to be improved. So why is Dodge selling the (as yet unimproved) crossover as “World’s Best Vehicle(?)” Sure, they’re trying to be cleverly ironic, but doesn’t it just highlight the fact that you’d need to be cross-shopping a bare metal armored car in order to think highly of the Journey? On the other hand, we’re not exactly sure how we’d sell the benighted Journey ourselves. Hit the jump for more questionable (or not?) cross-shopping, courtesy of Dodge’s too-cool-for-reality Mad Men.

Again, Dodge can’t help but look a little silly. Sure, the M1’s interior looks crappy, but… wait a minute, they hardly show the Journey’s interior, do they?

Youtube isn’t widely known for its intelligent comments, but lines like “Dodge needs to stand behind their products not on top of them! They’re crushing their own cars that’s like a slap in the face to everybody who bought dodge neons” and “way to back over one of the best cars you ever made, dodge” seem pretty on-point. Besides, only third graders consider “Monster Truck” to be an acceptable choice in automobiles. Even fifth graders are too old for that.

#Advertising #Marketing #NewCars #Quality

Edward Niedermeyer

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2 of 19 comments

Nick on Oct 23, 2010

I love tanks...can we add tanks to TTAC? The M1 it sure churns up a lot of smoke on startup.

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Patrickj on Oct 24, 2010

Like the typical Saturday Night Live skit, the M1 tank commercial went on too long.

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Recent Comments

Alan Well, it will take 30 years to fix Nissan up after the Renault Alliance reduced Nissan to a paltry mess.I think Nissan will eventually improve.
Alan This will be overpriced for what it offers.I think the "Western" auto manufacturers rip off the consumer with the Thai and Chinese made vehicles.A Chinese made Model 3 in Australia is over $70k AUD(for 1995 $45k USD) which is far more expensive than a similar Chinesium EV of equal or better quality and loaded with goodies.Chinese pickups are $20k to $30k cheaper than Thai built pickups from Ford and the Japanese brands. Who's ripping who off?
Alan Years ago Jack Baruth held a "competition" for a piece from the B&B on the oddest pickup story (or something like that). I think 5 people were awarded the prizes.I never received mine, something about being in Australia. If TTAC is global how do you offer prizes to those overseas or are we omitted on the sly from competing?In the end I lost significant respect for Baruth.
Alan My view is there are good vehicles from most manufacturers that are worth looking at second hand.I can tell you I don't recommend anything from the Chrysler/Jeep/Fiat/etc gene pool. Toyotas are overly expensive second hand for what they offer, but they seem to be reliable enough.I have a friend who swears by secondhand Subarus and so far he seems to not have had too many issue.As Lou stated many utes, pickups and real SUVs (4x4) seem quite good.
28-Cars-Later So is there some kind of undiagnosed disease where every rando thinks their POS is actually valuable?83K miles Ok.new valve cover gasket.Eh, it happens with age. spark plugsOkay, we probably had to be kewl and put in aftermarket iridium plugs, because EVO.new catalytic converterUh, yeah that's bad at 80Kish. Auto tranny failing. From the ad: the SST fails in one of the following ways:Clutch slip has turned into; multiple codes being thrown, shifting a gear or 2 in manual mode (2-3 or 2-4), and limp mode.Codes include: P2733 P2809 P183D P1871Ok that's really bad. So between this and the cat it suggests to me someone jacked up the car real good hooning it, because EVO, and since its not a Toyota it doesn't respond well to hard abuse over time.$20,000, what? Pesos? Zimbabwe Dollars?Try $2,000 USD pal. You're fracked dude, park it in da hood and leave the keys in it.BONUS: Comment in the ad: GLWS but I highly doubt you get any action on this car what so ever at that price with the SST on its way out. That trans can be $10k + to repair.