#toyota

Tim asked the other day if I might work up an opinion piece on the current state of Subaru. “Sure,” I said, and immediately felt salty. In mind were many criticisms on how the smallish automaker is doing things currently. After that initial salty reaction, I got to thinking about Subaru’s current offerings and recent trajectory more critically. And I realized they’re doing most everything just as they should.

Most industry watchers are well aware of the rapidly shrinking demand for four-door sedans, with consumers seeming to have permanently gravitated to SUVs and crossovers as their choice for daily commutes. We’ve watched as the Fusion and Taurus vanished from our shores, along with the likes of Impala, RLX, and Continental.

Pour one out for the Toyota Avalon, as well.

Today’s article is a follow up to the one from about a week ago, wherein I outlined my current used car shopping idea: something fairly impractical with two doors. The article racked up 195 comments thus far, and I’ve read them all and taken notes.

Let’s get down to your suggestions. First up are the cars I won’t be considering.

Gazoo Racing (GR) has earned itself quite a bit of cachet since Akio Toyoda decided to make it the de facto performance arm of Toyota in 2009. It’s slowly supplanting Toyota Racing Development (TRD), which is still technically running the show but currently feels more like the manufacturer’s North American off-road racing division. GR has been producing global, models that actually provide enhanced performance and output from the factory while TRD has basically become the company’s in-house parts catalog.

However, Gazoo has some performance parts of its own and Toyota has been eagerly modifying the crap out of its vehicles as a way to tease them. The brand is now ready to start selling them and has re-released last month’s dual GR 86 concepts — designed to tickle the enthusiast community — with the relevant details.

In case you missed it over the weekend, The New York Times had a report suggesting that Toyota is quietly working to slow the automotive industry’s shift to electric vehicles.

Yes, that Toyota. The same one that has been praised for its development of gas-electric hybrids. The same one that uses one particular hybrid — the Prius — as an avatar for its green cred.

While the Toyota Prius was an inarguable success on the North American market, its smaller sibling really only had a few good years before sales figures started trending in the wrong direction. The Prius C attempted to court urbanites (the C stands for city) by offering the same hybrid concept in a smaller package. Unfortunately, Toyota only managed to move around 13,000 between the United States and Canada in 2017 before its discontinuation the following year — leaving us with the standard Prius and the tongue-twisting Prius Prime Plug-in Hybrid.

But the C has since been revised in its native Japan, where it’s called the Aqua, resulting in a slightly roomier automobile with a new high-output bipolar nickel-hydrogen battery that’s supposed to deliver improved responsiveness and range. Considering the escalation of Western fuel prices, we’re wondering if it’s time for the Prius C to make a comeback in our neck of the woods or if it’s better left to cruise around the tight streets of Tokyo where its success is all but assured as the Aqua.

The 2021 Summer Olympics, set to be held in Tokyo starting Friday, are proving to be quite unpopular, at least in Japan. And apparently, Toyota has taken notice and pulled the plug on its planned local advertising during the Games.

It took many years before the first (non-wrecked) Toyota Priuses began showing up in the big self-service car graveyards I frequent, partly because Toyotas tend to hold together pretty well and partly because buyers of early Priuses seem to be the kind of car owners who obsess over the proper care and feeding of their vehicles. This ’03 Prius in Denver, painted in I Love Gaia Green™ (actually, it’s Electric Green Mica), appears to be one of those well-loved cars that finally just wore out.

A report from Axios shows that Toyota has given $55,000 to 37 Republican politicians who objected to the certification of Joe Biden’s election as president of the United States.

That’s about a quarter of the number of GOP pols who voted against certifying Biden’s win.

Toyota is reportedly taking the performance aspects of its brand, which some of our readers might recall has been a little spotty, very seriously and has begun making plans to broaden the horizons of the Gazoo Racing (GR). The sub-brand, which seems to be gradually supplanting Toyota Racing Development (TRD), has introduced a slew of GR-badged models in Asia and Europe and will be affixing the title onto the returning 86 coupe. It has also slapped the performance designation onto the current-generation Supra here in North America, with no intention of stopping there.

According to Bob Carter, executive vice president of sales for Toyota North America, the Japanese manufacturer wants to extend the GR treatment to even more models.

Believe it or not, there was once a time before every automaker had something resembling an SUV on their lot. Of course, that time faded with the Carter administration. Today, every mainstream brand boasts a variety of lifted wagons to grab at every possible sliver of the segment.

Arguably, Toyota was there at the beginning of the modern crossover with the 1995 RAV4 – pedants of course will bring up the beloved AMC Eagle, but that didn’t exactly light up the sales charts. The combo of wagon-like interior space with perceived capability has proven irresistible for a quarter century.

Toyota has gone back to the well once more with the Corolla Cross, which would be the eighth distinct crossover/SUV in the lineup. Keen observers will note the dimensional similarity to the oddly-styled C-HR. Do both need to be on the floorplan at the same time?

Yesterday we brought you a bit on the Toyota product blitz. While most of it was relatively small in terms of news impact — two special-edition Tacomas, a special Supra, and the refreshed and updated GR86.

Toyota is on a product blitz today.

Our man Chris is in Texas today, learning more about what the automaker has planned, and while he eats all the shrimp talks to brand folks about it, I’ll give you the newsier skinny.

Last week we challenged you to pick a Buy from V6 versions of the 2007 Toyota Camry, Nissan Maxima, and Honda Accord. The overwhelming feeling in the comments was in favor of an Accord purchase (and I agree with you). Today though, we step back a decade to the 1997 model year.

Does the Accord still win your vote in the Nineties?

Last week, Toyota financial results for the fiscal year that ended March 31st were announced. Vehicle sales totaled 7,646,000, a decrease of 1,309,000 units, or a little less than 15 percent compared to the previous fiscal year.

Net revenue was $256.7 billion, an 8.8 percent decrease. Operating income decreased from $22.6 billion to $20.7 billion, while income before taxes amounted to $27.6 billion. Net income was up from $19.2 billion to $21.1 billion.