#toyota

Toyota, the automaker that regularly jousts with Volkswagen for the title of World’s Largest Automaker, expects its finances to take a major hit this year. A solid blow, but not a knockdown punch.

With sales down severely and production depressed across the globe, Toyota envisions an 80-percent profit drop for the current fiscal year.

Today is Back to Work Day for many North American Toyota workers, with the automaker joining other manufacturers in slowly resuming production following an extended period of pandemic downtime. The process of ramping up won’t be an overnight thing, given considerations related to employee health and market demand.

Indeed, Americans are heading back to dealerships in greater numbers, but Toyota isn’t planning on returning to normal production levels for some time, a source told Reuters. Overall output for the automaker stands to take a major hit.

Back when your author was the (soon to be not) proud owner of a 93-horsepower Plymouth, Toyota was prepping the American populace for a new kind of driving experience. A futuristic one, and a thrifty one, to boot. Two decades ago, it debuted a model that first appeared in its home country three years earlier: the Prius.

Eighty trillion jokes later, and after selling more than 1.9 million of the things to U.S. consumers, Toyota is marking the Prius’ 20th anniversary in this country with a limited run of special edition models. And they happen to look better than the stock Prius.

Toyota appears to be ready to answer a call, hinting at — but stopping short of confirming — the future arrival of a small car with outsized performance on American shores.

The automaker’s U.S. arm greeted Thursday by gathering up consumers who’d like to hear more about a GR-badged hot hatch from the company. GR meaning Gazoo Racing, an abbreviation already slapped on a two-door Yaris screamer not available on this continent. Boasting a very blown three-cylinder and all-wheel drive, this Yaris is not your coworker’s wife’s commuter. Nor will its one-size-up sibling be anything to scoff at.

Toyota clearly sees opportunity in the compact hot hatch space, and rumors and trademarks have spoken to this for some time. Today, Toyota’s speaking about it.

It’s the Toyota Prius’ party and it can cry if it wants to. Two decades after its North American debut, the Prius is reportedly set to mark the occasion with a special edition. Whether or not the new reigning champ of the hybrid scene, the Prius’s own RAV4 Hybrid stablemate, is invited to the bash remains unknown.

Yes, the Prius has come a long way since its 2001 introduction, but time can either solidify a front-runner’s position or see it fall behind the pack, overtaken by changing trends. The Prius falls into the latter category.

The generally agreed-upon early-May production restarts floated a couple of weeks ago were clearly not set in stone. Not for everyone, anyway. While Fiat Chrysler tossed its tentative May 4th restart to fall in line with the Detroit Three and placate the UAW, other automakers are reaching their own conclusion that earlier might not be better.

Count Toyota and Volkswagen among them.

A South Carolina assembly plant that took major damage from a tornado back on April 13th is making headway in returning to production. It’s still a long way from normal, but the plant’s promise of “limited production” in the coming weeks should be music to the ears of Ford, which relies on the Seneca, SC facility for components for its biggest-margin vehicles.

It still isn’t known when exactly Ford plans to restart vehicle assembly in the U.S., but May 18th has been floated as a possibility. In Seneca, the tornado-toppled BorgWarner plant, builder of transfer cases for 4×4 systems, could be back in business by that point. Sort of.

You just read how an announcement from the United Auto Workers poured cold water over the Detroit Three’s tentative plans to resume vehicle assembly in the United States, but non-domestic automakers don’t have that problem.

Sure, they still need to grapple with the ongoing coronavirus pandemic, devising new methods of keeping plant workers safe while carrying out the business of building cars, but early May still looks promising to several large industry players. With U.S. auto sales entering a slow rebound, almost everyone’s itching to get started.

You won’t like it when it’s angry. Actually, you might, as the Toyota Yaris Cross small crossover seems to have not a mean bone in its body.

Boasting just three cylinders underhood whether in gas-only or hybrid guise, the Yaris Cross is what happens when enthusiasm for subcompact hatchbacks starts to wane, but the automaker doesn’t want to spoil what it already has going for it in that segment.

When venturing out of the home carries an extra degree of danger, automakers know there needs to be a reward for breaking self-isolation. Even if physically entering a dealership isn’t necessary, there’s still the current economic uncertainty to dissuade customers.

As we told you yesterday, U.S. auto sales are on the rebound, slowly rising from the rock-bottom position reached less than a month ago. While per-vehicle incentives are, on average, on the decline (the byproduct of a smaller pickup slice in the retail mix), discounts aren’t the only way to lure customers into a buy. There’s also loan rates — and it seems Toyota has finally arrived at that party.

Being relatively small for a mainstream automaker and with limited resources to keep up with evolving industry trends, Subaru latched onto auto giant Toyota for help in the electric vehicle realm. The only electrified model in Subaru’s lineup, the Crosstrek Hybrid, is a marriage of Subaru body to Toyota technology.

Far bigger things loom on the horizon for the two; namely, a pair of jointly developed electric crossovers — one of which, apparently, has a name.

Recent trademark filings in Australia offered up tantalizing rumor fare for the hot hatch crowd, but the documents didn’t necessarily spell added future fun for Toyota-loving Americans. That, apparently, is now something they should expect.

The GR Corolla name will reportedly find a home on a three-cylinder version of the Corolla Hatchback — a vehicle whose piston count shouldn’t be scoffed at.

Obviously, Toyota plants in the United States, Canada, and Mexico are shut down due to the coronavirus (tentatively slated to reopen on May 4th), but the automaker’s Japanese plants are still going strong.

Come the month of May, those facilities won’t have to work quite as hard. Who’s buying, really?

Mazda Toyota Manufacturing will have to wait a while before it manufactures any automobiles. The jointly operated facility in Huntsville, Alabama won’t open next spring as planned. It’s delayed on account of the coronavirus outbreak.

Designed to produce collaborative crossovers, the facility came to be after state and local governments floated $800 million in incentives to temp the automakers. Apparently good enough, the $1.6-billion project launched under the assumption that the first of two production lines would be operational by April of 2021. That date has been pushed back indefinitely as Toyota and Mazda assess the situation.

When I first drove the newest generation of Toyota’s popular RAV4, I was lukewarm on the hybrid model. I liked the previous-gen hybrid better. At the time, I wrote that the best new RAV4, in this reviewer’s opinion, is the Adventure trim.

I stand by that statement, but I also think, upon further reflection, that I was a bit too harsh on the hybrid.

A week’s worth of time with a vehicle will do that. Sometimes week-long loans expose flaws that aren’t apparent in the stage-managed environs of a press junket, and sometimes it’s the other way around.

This is an example of the latter.