Toyota: Is It Heat That You Want, Fellow Americans?

Steph Willems
by Steph Willems
toyota is it heat that you want fellow americans

Toyota appears to be ready to answer a call, hinting at — but stopping short of confirming — the future arrival of a small car with outsized performance on American shores.

The automaker’s U.S. arm greeted Thursday by gathering up consumers who’d like to hear more about a GR-badged hot hatch from the company. GR meaning Gazoo Racing, an abbreviation already slapped on a two-door Yaris screamer not available on this continent. Boasting a very blown three-cylinder and all-wheel drive, this Yaris is not your coworker’s wife’s commuter. Nor will its one-size-up sibling be anything to scoff at.

Toyota clearly sees opportunity in the compact hot hatch space, and rumors and trademarks have spoken to this for some time. Today, Toyota’s speaking about it.

While GR Yaris isn't hitting the states…perhaps it's time the U.S. got a hot hatch to call its own. Join the Toyota GR family and never miss an update: https://t.co/qsPgFbY2TI pic.twitter.com/CmD1ozxwVQ

— Toyota USA (@Toyota) May 7, 2020

“While GR Yaris isn’t coming to the U.S., perhaps it’s time the U.S. got a Toyota hot hatch to call its own,” the automaker stated. “One that continues to push the boundaries of performance.”

The link sends the viewer to a landing page that sings the GR Yaris’ praises and asks them to sign up for more info on a U.S. hot hatch entry. The car that dare not mention its name is the GR Corolla, a creation that thus far only exists in overseas trademarks and rumors. Car and Driver says it’s coming, bearing a mildly detuned version of the GR Yaris’ 268-horsepower 1.6-liter three-pot. Whether the model will follow in the Yaris’ tread marks and carry an all-wheel drive system is unknown.

Hell, the C-HR crossover doesn’t even offer an AWD system in the U.S., and it shares a platform with the new-for-2019 Corolla Hatchback. The model does offer four-wheel motivation overseas, however.

The earlier report claims we could see this souped-up Corolla by 2022, with the model carrying a price of around $30,000. Such a vehicle would give Toyota a presence in a field it long ago vacated, providing potential Honda, Volkswagen, and Hyundai buyers with a viable challenger.

Is the GR Corolla really confirmed? All signs poitn to yes, even if Toyota’s not saying so. A quick check of the automaker’s recent U.S. patents still shows no sign of the impending hot hatch, though Corolla Cross remains on the books. That vehicle is most certainly not a hot hatch, unless soft-roading gets you all steamed up.

[Image: Steph Willems/TTAC]

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  • Jerome10 Jerome10 on May 07, 2020

    I'm a fan of small light fun cars. Don't do it Toyota. Nobody is gonna care. Are there ANY small fun cars that sell decently in the USA these days? Maybe the GTI? Miata sells peanuts. Focus ST, etc are gone. MINI sells nothing. Who else am I forgetting?

  • Redbat01 Redbat01 on May 08, 2020

    Regarding the Toyota Corolla hatchback. I own one. When I bought it, I thought it had dual exhaust. Then, when I brought it home, I realized that the exhaust outlets in the rear bumper were fake! 'Talk about tacky! It like the way it drives but I've had regrets ever since.

  • Jeff S Corey--We know but we still want to give our support to you and let TTAC know that your articles are excellent and better than what the typical articles are.
  • Jeff S A sport utility vehicle or SUV is a car classification that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive.There is no commonly agreed-upon definition of an SUV and usage of the term varies between countries. Thus, it is "a loose term that traditionally covers a broad range of vehicles with four-wheel drive." Some definitions claim that an SUV must be built on a light truck chassis; however, broader definitions consider any vehicle with off-road design features to be an SUV. A [url=https://en.wikipedia.org/wiki/Crossover_(automobile)]crossover SUV[/url] is often defined as an SUV built with a unibody construction (as with passenger cars), however, the designations are increasingly blurred because of the capabilities of the vehicles, the labelling by marketers, and electrification of new models.The predecessors to SUVs date back to military and low-volume models from the late 1930s, and the four-wheel drive station wagons and carryalls that began to be introduced in 1949. The 1984 [url=https://en.wikipedia.org/wiki/Jeep_Cherokee_(XJ)]Jeep Cherokee (XJ)[/url] is considered to be the first SUV in the modern style. Some SUVs produced today use unibody construction; however, in the past, more SUVs used body-on-frame construction. During the late 1990s and early 2000s, the popularity of SUVs greatly increased, often at the expense of the popularity of large [url=https://en.wikipedia.org/wiki/Sedan_(automobile)]sedans[/url] and station wagons.More recently, smaller SUVs, mid-size, and crossovers have become increasingly popular. SUVs are currently the world's largest automotive segment and accounted for 45.9% of the world's passenger car market in 2021. SUVs have been criticized for a variety of environmental and safety-related reasons. They generally have poorer fuel efficiency and require more resources to manufacture than smaller vehicles, contributing more to climate change and environmental degradation. Between 2010 and 2018 SUVs were the second largest contributor to the global increase in carbon emissions worldwide. Their higher center of gravity increases their risk of rollovers. Their larger mass increases their stopping distance, reduces visibility, and increases damage to other road users in collisions. Their higher front-end profile makes them at least twice as likely to kill pedestrians they hit. Additionally, the psychological sense of security they provide influences drivers to drive less cautiously. https://en.wikipedia.org/wiki/Sport_utility_vehicleWith the above definition of SUV any vehicle that is not a pickup truck if it is enclosed, doesn't have a trunk, and is jacked up with bigger tires. If the green activists adhere to this definition of what an SUV is there will be millions of vehicles with flat tires which include HRVs, Rav4s, CRVs, Ford Escapes, Buick Encores, and many of compact and subcompact vehicles. The green movement is going to have to recruit millions of new followers and will be busy flattening millions of tires in the US and across the globe. Might be easier to protest.
  • Sckid213 I actually do agree that most Nissans are ultimately junk. (I also think many BMWs are also). I was talking challenging the 3 in terms of driving dynamics. Agree all were failures in sales.
  • THX1136 More accurately said, we are seeing exponential growth in the manufacturing capabilities in this market. Unless, of course, all those vehicles are sold with customers waiting until more a produced so they can buy. Indeed, there are certainly more EVs being purchased now than back in 2016. Is demand outstripping manufacturing? Maybe or maybe not. I sincerely don't know which is why I ask.
  • ToolGuy The page here (linked in the writeup) is ridiculously stupid https://www.tyreextinguishers.com/how-to-spot-an-suvLike, seriously stupid, e.g., A) Not sure that particular Volvo is killing the planet as quickly as some other vehicles we might choose. B) A Juke is "huge"??? C) The last picture shows a RAV4 Hybrid?
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