By on April 22, 2020

Subaru Legacy 2018 Logo Emblem Grille

Being relatively small for a mainstream automaker and with limited resources to keep up with evolving industry trends, Subaru latched onto auto giant Toyota for help in the electric vehicle realm. The only electrified model in Subaru’s lineup, the Crosstrek Hybrid, is a marriage of Subaru body to Toyota technology.

Far bigger things loom on the horizon for the two; namely, a pair of jointly developed electric crossovers — one of which, apparently, has a name.

That name would be Evoltis. It’s not a new entry to the automaker’s U.S. trademark roster, either. Far from it. Subaru applied for the trademark back in March of 2018, but the name didn’t find its way onto any new product. Certainly not to the returning Crosstrek Hybrid, and not to any gee-whiz show car, either.

Japanese outlet Response claims the Evoltis name will appear on the brand’s new long-legged electric crossover, with a public debut potentially slated for next year’s Tokyo Motor Show (October 2021). That date seems a tad early, given that the crossover would ride atop a joint EV platform whose pending development was only announced a matter of months ago. The strengthened Toyota-Subaru pair-up makes the smaller automaker’s new electrification plan possible, a plan that calls for 40 percent of the brand’s sales to come from EVs or hybrids by the end of the decade.

In that plan, the jointly developed EV crossover is said to reach customers by the middle of the decade. We’ll see how quickly the pair actually turn out this new product. Toyota’s version will obviously carry a different name — and perhaps some styling alterations to distance itself from its Subaru sibling, though the two automakers’ BRZ/86 project suggest the differences could be very minor.

Earlier this year, a Subaru concept vehicle unveiled concurrently with the brand’s electrification plan made its way to the internet, potentially offering a peek at what this future crossover might look like.

[Image: Subaru]

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12 Comments on “Report: Lingering Subaru Trademark Will Find a Home on Jointly Developed EV...”

  • avatar

    Evoltis. They’re not serious, are they?

  • avatar

    Finally a car for women who love women that is an EV! But will these women eschew their diesel fume cologne to drive an EV? That is the question!

  • avatar

    Subaru TV commercial says…

    -more top safety picks.
    -better resale.
    -higher % of cars sold still on the road.

    Than Toyota, Honda or Nissan.

    They are good cars. Hate away.

    • 0 avatar

      “…Subaru’s 5-10 year cost of ownership cost jumps up more than most mainstream automakers according to a study by Consumer Reports (by subscription).

      Consumer Reports looked at data from 25 car brands by asking car owners how much they paid out of pocket for total maintenance (oil changes, etc.) and repairs over the past 12 months. The average cost for a 5-year-old (2015 model) is $200. The average cost for a 10-year-old (2010 model): $458.

      Subaru vehicles incurred total out of pocket maintenance costs of $267 in year 5, and $500 in year 10 according to the survey. Of the 25 car brands, Subaru ranks number 17 highest in repair costs. Subaru’s 5-10 year cost of ownership Is higher than all but one other mainstream brand; Volkswagen.” Torquenews

  • avatar
    SCE to AUX

    Since it won’t have a boxer engine, I’ll consider this Subaru.

    But not with the name “Revoltis”… oh, I meant “Evoltis”.

    • 0 avatar

      I mean, seriously. Who could let that name pass? If this was 1981 I could forgive them. But this can’t be blamed on an old-school translation issue. Like Secur-ity lights in Maximas.

      Funny side note on odd translations – Jay Leno had a story in magazine about odd translations. He posted this about a Honda motorcycle in the early 1970s…best I recall: ” if you see a Policeman, do not antagonize him. Tootle the horn and say Hi-Hi”…

  • avatar


    Your dog will like it.

  • avatar

    Has the Subaru grill become a Toyota grill flipped upside down? I’m looking at the RAV 4 and comparing it to this. I swear that’s what they’re doing.

  • avatar


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