Report: Lingering Subaru Trademark Will Find a Home on Jointly Developed EV

Steph Willems
by Steph Willems

Being relatively small for a mainstream automaker and with limited resources to keep up with evolving industry trends, Subaru latched onto auto giant Toyota for help in the electric vehicle realm. The only electrified model in Subaru’s lineup, the Crosstrek Hybrid, is a marriage of Subaru body to Toyota technology.

Far bigger things loom on the horizon for the two; namely, a pair of jointly developed electric crossovers — one of which, apparently, has a name.

That name would be Evoltis. It’s not a new entry to the automaker’s U.S. trademark roster, either. Far from it. Subaru applied for the trademark back in March of 2018, but the name didn’t find its way onto any new product. Certainly not to the returning Crosstrek Hybrid, and not to any gee-whiz show car, either.

Japanese outlet claims the Evoltis name will appear on the brand’s new long-legged electric crossover, with a public debut potentially slated for next year’s Tokyo Motor Show (October 2021). That date seems a tad early, given that the crossover would ride atop a joint EV platform whose pending development was only announced a matter of months ago. The strengthened Toyota-Subaru pair-up makes the smaller automaker’s new electrification plan possible, a plan that calls for 40 percent of the brand’s sales to come from EVs or hybrids by the end of the decade.

In that plan, the jointly developed EV crossover is said to reach customers by the middle of the decade. We’ll see how quickly the pair actually turn out this new product. Toyota’s version will obviously carry a different name — and perhaps some styling alterations to distance itself from its Subaru sibling, though the two automakers’ BRZ/86 project suggest the differences could be very minor.

Earlier this year, a Subaru concept vehicle unveiled concurrently with the brand’s electrification plan made its way to the internet, potentially offering a peek at what this future crossover might look like.

[Image: Subaru]

Steph Willems
Steph Willems

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  • Mcs Mcs on Apr 22, 2020

    Has the Subaru grill become a Toyota grill flipped upside down? I'm looking at the RAV 4 and comparing it to this. I swear that's what they're doing.

  • Brentrn Brentrn on Apr 23, 2020

    Revoltis

    • RHD RHD on Apr 23, 2020

      It would be better to just call it the Revolution. It's a better name, it short-circuits the insults, and doesn't sound like ED medication.

  • EBFlex Garbage but for less!
  • FreedMike I actually had a deal in place for a PHEV - a Mazda CX-90 - but it turned out to be too big to fit comfortably in my garage, thus making too difficult to charge, so I passed. But from that, I learned the Truth About PHEVs - they're a VERY niche product, and probably always be, because their use case is rather nebulous. Yes, you can run on EV power for 25-30 miles, plug it in at home on a slow charger, and the next day, you're ready to go again. Great in theory, but in practice, a) you still need a home charger, b) you paid a LOT more for the car than you would have for a standard hybrid, and c) you discover the nasty secret of PHEVs, which is that when they're on battery power, they're absolute pigs to drive. Meanwhile, to maintain its' piglike battery-only performance, it still needs to be charged, so you're running into all the (overstated) challenges that BEV owners have, with none of the performance that BEV owners like. To quote King George in "Hamilton": " Awesome. Wow." In the Mazda's case, the PHEV tech was used as a performance enhancer - which worked VERY nicely - but it's the only performance-oriented PHEV out there that doesn't have a Mercedes-level pricetag. So who's the ideal owner here? Far as I can tell, it's someone who doesn't mind doing his 25 mile daily commute in a car that's slow as f*ck, but also wants to take the car on long road trips that would be inconvenient in a BEV. Meanwhile, the MPG Uber Alles buyers are VERY cost conscious - thus the MPG Uber Alles thing - and won't be enthusiastic about spending thousands more to get similar mileage to a standard hybrid. That's why the Volt failed. The tech is great for a narrow slice of buyers, but I think the real star of the PHEV revival show is the same tax credits that many BEVs get.
  • RHD The speed limit was raised from 62.1 MPH to 68.3 MPH. It's a slight difference which will, more than anything, lower the fines for the guy caught going 140 KPH.
  • Msquare The argument for unlimited autobahns has historically been that lane discipline is a life-or-death thing instead of a suggestion. That and marketing cars designed for autobahn speeds gives German automakers an advantage even in places where you can't hope to reach such speeds. Not just because of enforcement, but because of road conditions. An old Honda commercial voiced by Burgess Meredith had an Accord going 110 mph. Burgess said, "At 110 miles per hour, we have found the Accord to be quiet and comfortable. At half that speed, you may find it to be twice as quiet and comfortable." That has sold Mercedes, BMW's and even Volkswagens for decades. The Green Party has been pushing for decades for a 100 km/h blanket limit for environmental reasons, with zero success.
  • Varezhka The upcoming mild-hybrid version (aka 500 Ibrida) can't come soon enough. Since the new 500e is based on the old Alfa Mito and Opel Adam platform (now renamed STLA City) you'd have thought they've developed the gas version together.
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