Report: Toyota Working Against EV Shift

Tim Healey
by Tim Healey
report toyota working against ev shift

In case you missed it over the weekend, The New York Times had a report suggesting that Toyota is quietly working to slow the automotive industry’s shift to electric vehicles.

Yes, that Toyota. The same one that has been praised for its development of gas-electric hybrids. The same one that uses one particular hybrid — the Prius — as an avatar for its green cred.

The Times reports that Chris Reynolds, a top executive in charge of the company’s government affairs, traveled to Washington, D.C. last month to meet with congressional staffers and argue that an aggressive approach towards shifting the market towards EVs would be something that Toyota would be opposed to.

Instead, he argued that gas-electric hybrids and hydrogen-fueled vehicles need to play a bigger role in any market shift towards “greener” cars.

That pretty much answers the question of “why” — Toyota is arguing for hybrids and hydrogen because the company has placed big bets on those technologies.

As the Times notes, Toyota has invested in hydrogen fuel cells, and that technology costs more and is far behind electric batteries when it comes to development. Hydrogen is also not easily available, at least not as a fuel source for passenger vehicles.

Toyota has also bet on hybrids to be a near-term bridge technology — a sort of placeholder until hydrogen tech is ready for prime time.

This means a fast shift from internal-combustion engines to battery-electric vehicles could catch Toyota flat-footed and cost the company a lot of money and opportunity. After all, it’s not easy for an automaker that has bet on the wrong technology to quickly pivot, thanks to the long lead times required to develop new products/technology.

If an automaker bets wrong on a given technology, it has few options. One is to try to make its chosen tech the tech of choice for the rest of the market. Another is to buy time while it tries to do that — or to buy time until it can pivot to using a different technology.

According to the Times, Toyota has been opposing stricter emissions standards and/or EV mandates in the U.S., U.K., Europe, and Australia. Oh, and India, too — the automaker said India’s goal of 100 percent EV adoption by 2030 was impractical.

You’ll also remember that Toyota was one of the automakers that took the Trump administration’s side in the fight with California over the Clean Air Act. It has also sued Mexico over fuel-efficiency regulations and fought against carbon taxes in its home country of Japan.

More from the Times:

“Toyota has gone from a leading position to an industry laggard” in clean-car policy even as other automakers push ahead with ambitious electric vehicle plans, said Danny Magill, an analyst at InfluenceMap, a London-based think tank that tracks corporate climate lobbying. InfluenceMap gives Toyota a “D-” grade, the worst among automakers, saying it exerts policy influence to undermine public climate goals.

Furthermore, the Alliance for Automotive Innovation pushed back on the Biden administration, which is rumored to be using the compromise between the Trump administration and California over the Clean Air Act as a model for its proposed standards, saying that the standards wouldn’t be feasible for all its members. Toyota is a member, and Reynolds is the Alliance’s chairman.

The Biden administration is hoping that stricter fuel-economy standards will accelerate the shift to EV sales, and Congress could approve billions of dollars for charging infrastructure and tax incentives related to EVs.

An Alliance spokesman claimed to be unaware that any of its members claimed the California compromise wasn’t feasible. The Alliance is pushing for standards that meet somewhere in the approximate middle between the Trump-era standards and the standards that were in place during the Obama administration.

Toyota also recently caught flak, including from us, for donating to politicians that pushed the Big Lie that the 2020 election was stolen. Some of those same politicians have denied the scientific consensus regarding human-driven climate change, according to the Times.

Toyota of course disputed that it has pushed back on EV adoption. “We agree and embrace the fact that all-electric vehicles are the future,” Eric Booth, a Toyota spokesman, told the Times. He also said “too little attention is being paid to what happens between today, when 98 percent of the cars and trucks sold are powered at least in part by gasoline, and that fully electrified future,” however.

We reached out to Toyota for comment and a PR rep sent us the below statement that echoes what Booth told the Times.

“Toyota believes climate change is real and we are acting in earnest to reduce greenhouse gas in our vehicles and operations with the ultimate goal of achieving carbon neutrality. We also agree and embrace the fact that all-electric vehicles are the future, and there are multiple possibilities to achieve this, including battery and hydrogen-powered fuel cell electric vehicles. Back in 2015, we announced our plans to reduce our global average CO2 emissions from new vehicles by 90 percent by 2050 (compared to Toyota’s 2010 levels). To help accomplish that goal, in the short-term we are taking the opportunity to reduce carbon by leveraging our existing hybrid and plug-in hybrid electric vehicles that are available today to consumers with minimal impact to their lifestyle with our expanding line-up. In parallel, we continue to develop technologies, supply chains, and products to make the future of mobility affordable, safe, and reliable in order to meet the demands of our customers. This includes a significant investment in battery electric vehicles.”

[Image: Toyota]

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2 of 72 comments
  • Akear Akear on Jul 28, 2021

    The Bolt is GM's slowest-selling passenger car. In California, people are already trading in their EV's due to the shortage of charging stations. Toyota is now twice the size of GM. Due to the economy of scale, it is GM that is "screwed".

  • APaGttH APaGttH on Jul 28, 2021

    If you do a search into the bowels of TTAC into the early days, there is a story pre-great recession where Toyota senior leadership took a big dump on electric cars. They saw them as a dead-end and that the path forward was hybrids and eventually hydrogen fuel cell. The Tesla mashup was short lived but almost 15 years later hydrogen appears to be the real dead-end and electrification is the way this is going to go (I for one will not welcome our electric car overlords, but I accept that's where it will go in my lifetime). So I'm not shocked now that they want to slow the train down, because they are behind many other makers now in their own R&D, infrastructure and development.

  • El scotto Will this die a dignified and somber death? Sadly I predict a massive collision between greed, venality, and stupidity to occur. Huge Additional Dealer Markups (ADM)? Of course. Flippers will pay the ADM. Those paying the flippers over the ADM will smugly confirm "they know what they've got". The last owner not realizing that in 20 years their target "Last V-8 Camaro" audience will be between 70 and Dead.Mid-engine Corvette? Just get a Porsche or a Lotus and be done with it. Whatever LS they put in the Camaro might be seen in Silverados which will be sold at a higher profit.Hemi-powered Challengers and Chargers are dead. Well, OK after 18, 484 special editions. Hemi-powered Rams? Not too many buy a second one.Ford will double down on stupidity by raising MSRPs on every Mustang and Ford dealers will ask serious money for a non-serious car. Once Mustangs get expensive enough people will drive performance Japanese and German iron and like it. Three truly sad and ignoble deaths for cars once coveted by the jeans jacket, domestic beer, and Aerosmith t-shirts set.
  • CoastieLenn So the Camaro is getting the axe, the Challenger is belly up, the Charger is also fading out of existence. Maaaaan Michigan better have a game plan on how to inject some soul back into the American carscape. The Mustang and Corvette can't do it on their own. Dark times we're living in, bro's. How long do you think it'll be before the US starts to backpedal on our EV mandates now that the EU has rolled back their ICE bans with synthetic fuel usage?
  • Duke Woolworth We have old school Chevrolet Bolts, only feasible to charge at home because they are so slow. Travel? Fly or rent luxury.
  • Styles I had a PHEV, and used to charge at home on a standard 3-pin plug (240v is standard here in NZ). As my vehicle is a company car I could claim the expense. Now we are between houses and living at the in-laws, and I'm driving a BEV, I'm charging either at work (we have a wall-box, and I'm the only one with an EV), or occasionally at Chargenet stations, again, paid by my employer.
  • Dwford 100% charge at home.