Is the Toyota Prius C Better Left in Japan?

Matt Posky
by Matt Posky

While the Toyota Prius was an inarguable success on the North American market, its smaller sibling really only had a few good years before sales figures started trending in the wrong direction. The Prius C attempted to court urbanites (the C stands for city) by offering the same hybrid concept in a smaller package. Unfortunately, Toyota only managed to move around 13,000 between the United States and Canada in 2017 before its discontinuation the following year — leaving us with the standard Prius and the tongue-twisting Prius Prime Plug-in Hybrid.

But the C has since been revised in its native Japan, where it’s called the Aqua, resulting in a slightly roomier automobile with a new high-output bipolar nickel-hydrogen battery that’s supposed to deliver improved responsiveness and range. Considering the escalation of Western fuel prices, we’re wondering if it’s time for the Prius C to make a comeback in our neck of the woods or if it’s better left to cruise around the tight streets of Tokyo where its success is all but assured as the Aqua.

Toyota is attempting to think long-term with this one and deliver a vehicle that can satisfy economically minded consumers for the next decade. That involved making the Aqua a 2.0-inch longer wheelbase (via the TNGA-B platform) that’s primary goal was creating more interior volume for rear passengers and cargo. Considering the old model couldn’t even store 20 cubic feet of junk without folding down the seats, nixing rear passengers to accommodate for 70 cubic feet, this is likely to be a major win for the model.

But the most important aspect has to be the powertrain and clearly where Toyota put most of its effort. The entire package has been shrunk down using “bipolar electrodes” that effectively allow the cells to be stacked like sardines. This results in a smaller, tightly packed battery that weighs less and can have a charged sent straight through the stack. It also means Toyota could cram in more cells overall.

The manufacturer says this has resulted in a vehicle with 1.5 times the power output of its predecessor, while the use of NiMH batteries allows for more predictable performance in colder climates. Toyota has been one of the few companies that have spoken about battery technologies in a manner I would consider serious, at least when pressed, and has prided itself on advancing hybrid technology since the beginning. Cold-weather performance has been something its engineers have been going on about for years.

While this is less important in a hybrid than an EV, it still makes a difference in overall performance. Toyota is promising the 1.5-liter “Dynamic Force Engine” and an optimized HEV system is capable of returning 35.8 km/L (which translates into an insane 84 mpg) on the more basic model. Though the figure is likely inflated a bit by the nature of Toyota using the WLTC test cycle. The United States’ EPA assessment would undoubtedly yield smaller numbers.

It’s still wildly impressive and shouldn’t come down by much on better equipped Aqua models, which have tried to add more comfort, quietness, and practicality. While packaging would be different for North America, Toyota is adding larger displays, improved interior storage solutions, and an “emergency power supply mode” that effectively turns the car into a generator for pretty much whatever customers need during a blackout or camping trip.

Toyota is also promising more power and smoother acceleration (figures TBA), with the ability to accommodate single-pedal driving. While this is a feature we’ve seen cropping up on EVs, your author has mixed feelings on its true utility. Upping the regenerative qualities of the car is nice and extends the overall range. But the single-pedal mode can also make the vehicle feel like a combustion car that’s stuck in low gear if it’s not done well.

Though that ultimately has no impact on my trying to decide if bringing back the Prius C is a move Toyota should be making. While we already have the Corolla Hybrid, it’s locked into a mid-tier trim and is only about a grand cheaper than the base $24,525 Prius. The Aqua is offering substantially better-claimed efficiencies in a smaller and likely cheaper package (it starts in Japan for under $18,000), making us wonder if it’s time for the Prius C to make a comeback as fuel prices climb and the American economy develops a thousand-yard stare.

[Images: Toyota]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Dukeisduke Dukeisduke on Jul 23, 2021

    I thought the Prius V was a good idea, but I don't know whether they sold many. I used to see them fairly often, but haven't seen one in a while.

  • Airfidget Airfidget on Jul 23, 2021

    I think everyone in the US would choose the corolla hybrid over the prius C. Key differences that I see are 2.0 liter 4 versus 1.5 liter 3 cylinder, and the battery. Let them have the new battery technology in Japan for a few years, get the bugs worked out, then send it over here. I'm fine with that. And I don't think an american is going to go for a 3 cylinder any time soon, unless they don't advertise it. Only bonus to bring it over earlier,the Japanese website says 33.8 / 36 kilometer/liter. 79 to 86 mpg. That's nothing to scoff at. Even if that drops 10 mpg by the time it goes on the EPA circuit, it's a good number.

    • Dmulyadi Dmulyadi on Jul 24, 2021

      Since bigger car like RAV4 hybrid can reach 40mpg then the smaller car must be able to reach more than 60 mpg. If it can get 70+mpg it should sell well for a commuter car remember many ppl still avoiding subway and buses in many metro cities. Small enough to fit folks in HOV lanes and easy to park in tight spots plus with higher till prices nowadays saving fuel here there could help save for retirement.

  • Theflyersfan Nissan could have the best auto lineup of any carmaker (they don't), but until they improve one major issue, the best cars out there won't matter. That is the dealership experience. Year after year in multiple customer service surveys from groups like JD Power and CR, Nissan frequency scrapes the bottom. Personally, I really like the never seen new Z, but after having several truly awful Nissan dealer experiences, my shadow will never darken a Nissan showroom. I'm painting with broad strokes here, but maybe it is so ingrained in their culture to try to take advantage of people who might not be savvy enough in the buying experience that they by default treat everyone like idiots and saps. All of this has to be frustrating to Nissan HQ as they are improving their lineup but their dealers drag them down.
  • SPPPP I am actually a pretty big Alfa fan ... and that is why I hate this car.
  • SCE to AUX They're spending billions on this venture, so I hope so.Investing during a lull in the EV market seems like a smart move - "buy low, sell high" and all that.Key for Honda will be achieving high efficiency in its EVs, something not everybody can do.
  • ChristianWimmer It might be overpriced for most, but probably not for the affluent city-dwellers who these are targeted at - we have tons of them in Munich where I live so I “get it”. I just think these look so terribly cheap and weird from a design POV.
  • NotMyCircusNotMyMonkeys so many people here fellating musks fat sack, or hodling the baggies for TSLA. which are you?
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