A Decade After the Recession (and the Car's Last Hurrah), Light Trucks Continue Gaining Ground

Ten years of lost time has a way of diminishing past events, even one so extreme as the global financial meltdown of 2008-09. It also pushes aside memories of a lot of vehicles that still lingered on the market a decade ago.

At the time, the U.S. economy found itself in freefall. Unemployment rose like a Saturn 5 rocket bound for lunar orbit, gas prices spiked as oil suddenly gained the value of a icy cold canteen on a desert island, and auto sales tanked like Lindsay Lohan’s career. Trucks and SUVs, which were gaining ground throughout the 2000s, ceded territory to passenger cars as the overall industry shed 3 million sales in 2008. The following year brought the worst of it, followed by a steady climb out of the depths. Happier days, just not for traditional passenger cars.

What a difference a decade makes.

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Don't ICE Teslas, Bro

During my wayward youth in the Aughts/early this decade, a friend of mine decided it would be funny if he got me involved in a weird little bar game called “icing.” The idea of this game was to order your friend a Smirnoff Ice surreptitiously and/or hide it somewhere, and when he received the drink he must drop to one knee and chug it. There may be other variations to the game, but that’s all I recall.

Like many things that happened culturally during that decade, icing was quite stupid. Stupid as it was, it was also relatively harmless. The “iced” got a free drink out of it, even if it was a terrible vodka drink, and everyone else got a laugh. The late Aughts were such innocent times.

Fast-forward a decade and now there’s a new type of “icing” afoot, though it’s now called “ ICE-ing.” It has nothing to do with booze, but it still involves bros.

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QOTD: Sailing Past Sinking Ships in 2019?

Last Wednesday, our Question of the Day asked which automaker you wished well in 2019. Today we take a different approach, and ask which automaker doesn’t need any of your positive internet thoughts and prayers.

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Too Warm: Ford Recalls Nearly 900,000 F-150s Over Block Heater Fault

Harnessing the magic of electricity to keep your engine block toasty is a better option than crossing your fingers and saying a silent prayer before turning the key (or pressing the button) on cold mornings. Unfortunately for Ford F-150 owners living in northern climes, the block heater residing beneath their truck’s hood might pose a danger to their vehicle — and perhaps their house.

Hoping to remedy a fire risk, Ford Motor Company has issued a recall on roughly 874,000 late-model F-150s in North America.

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Rare Rides: Grab a Pair of Suzuki Jimnys From 1972

The occasionally sane group of people known as Car Twitter elevated the new Suzuki Jimny to superstar status recently, as soon as it debuted in its home market of Japan. Immediately, it received the Forbidden Fruit Award, followed by the Why Can’t We Have blue ribbon. It’s not coming here, though, and that’s really all there is to it.

But don’t lose hope, because today we take a look at a couple examples of the old Suzuki Jimny — which you can buy in America right now.

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Ford F-150 Fans Won't Have to Wait Very Long for a New Truck

With all the light-truck product buzz surrounding Ford, one thing that’s gone relatively unmentioned is the impending debut of a new F-150. Yes, the world’s best-selling vehicle since the dawn of time, or at least it seems that way.

The 2019 Ranger midsize pickup garnered plenty of page space this week, and oceans of digital ink keep the upcoming Bronco afloat in speculative press, but it’s looking like we’ll see a new F-150 before any of us get a chance to lay a finger on Ford’s retro off-roader.

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Sub-Ranger Ford Pickup Spotted?

We’ve heard rumblings about Ford’s plan to bestow a small, unibody pickup on North American customers before, but now there’s photographic evidence.

Images published by Ford Authority show what appears to be a van tooling around the automaker’s Dearborn campus, but is actually a compact pickup wearing an entire tent of camouflage. A telltale trademark filing and reports over the summer are now starting to bear fruit.

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The Toyota Tacoma Is Now Much More Than the Top-Selling Midsize Truck – It's Now One of America's Best-Selling Vehicles, Full Stop

One year ago, the Nissan Altima, Jeep Grand Cherokee, Nissan Sentra, Toyota Highlander, and Ford Fusion were all significantly more popular than the Toyota Tacoma. The Altima, for example, sold 32-percent more often than the Tacoma, which was generating record volume in 2017.

Fast forward one year, however, and the Tacoma is operating at an entirely different level. It now outsells the Altima, Grand Cherokee, Sentra, Highlander, and Fusion, and by large margins in some cases. To say the Tacoma is America’s best-selling midsize pickup truck would be to wildly understate its success. To say the Tacoma is America’s fourth-best-selling pickup truck would be to minimize its playing field.

Through the end of November 2018, the Tacoma now ranks among America’s 15 best-selling vehicles outright. This is not a cult following. Calling it a Taco doesn’t reserve your place in an exclusive club. You now see enough of them in the run of a day to easily spot the differences between a TRD Sport, a TRD Off-Road, and a TRD Pro.

The Toyota Tacoma is now mainstream.

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Getting That V6 Chevrolet Silverado Will Cost You At the Pumps

We’re on an MPG kick this morning, so let’s keep it going. The polarizing 2019 Chevrolet Silverado received plenty of press on these digital pages, though not all of it was praise. The revamped model’s face was only surpassed in volume of styling criticism after its big HD brother showed up.

While General Motors talked up the model’s fuel-saving technologies, weight savings, and new four-cylinder turbo in a big way upon the pickup’s launch, lesser trims soldier on with older engines and a transmission bearing fewer cogs. That’s not unusual for entry-level models aimed at contractors and the like, but the new base trucks differ from their forebears in more than just looks. They also “boast” significantly worse fuel economy.

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Thriftpower: Ford Touts 2019 Ranger's Stingy Fuel Economy

Matthew Guy’s going to be mighty disappointed if this is all the big Ford truck news we receive this week. On the same week Ford rolled out its first drive event for the upcoming Ranger pickup, the Blue Oval revealed official fuel economy numbers for the four-cylinder-only midsizer — though specs already leaked last month.

Yes, it’s true. As you might have anticipated, the 2.3-liter Ecoboost four-banger and 10-speed automatic combo beneath the Ranger’s hood returns class-leading combined fuel economy. For a gasoline engine, that is.

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2020 Chevrolet Silverado HD High Country: Okay, Now We're Getting Somewhere

Unless you took the past couple of days off to ruminate about our collective existence in a Scandinavian steam hut, you probably noticed there’s a new heavy duty General Motors pickup on the way. We’ve thus far seen only the Silverado LT with the butch Z71 package.

“Polarizing” best describes the vehicle’s looks, but Z71s are traditionally meant to be the most visually striking versions of Chevy’s full-sizers, if only by the smallest of degrees. Well, what happens when the new Silverado HD dresses up for the country club? You have this — a Silverado HD that tones things down and might change a few minds.

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Spied: 2020 Ram HD, Your Conservative Alternative to GM Design Experiments

The Ford Super Duty line grew fairly grotesque in its latest iteration, and yesterday’s reveal of the 2020 Chevrolet Silverado HD turned some people’s hair white with fright. I’ll admit the Chevy’s design works (looks better than the Silverado 1500, IMHO), but it’s jarring nonetheless.

With so much styling excess on hand, this writer often calls up images of the current, aging Ram 2500 and 3500 and breathes a sigh of relief. Soothing nerves since 2010, the Ram HD is. As Fiat Chrysler has now worked out the production bugs plaguing its 2019 Ram 1500, the stage is set for a larger follow-up. Next year brings the first new heavy duty Ram in a decade, and fear was high that FCA might join its Detroit comrades in going way out and wild.

Breathe easy. We’re here with completely uncamouflaged photos of the 2020 Ram HD line to show you there’s nothing to fear.

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GM Betting on Commercial Sales in Bid to Bruise Ford

With passenger cars deserting the ranks, the battle for sales and profit in Detroit will be waged almost solely with trucks. You’ve already seen what General Motors has in store for HD truck buyers, and Fiat Chrysler’s expected to reveal its own alternative to Ford’s Super Duty line before long.

However, as lucrative as half-tons and HDs are, GM’s looking forward to challenging Ford with its new, medium-duty Silverado line, revealed earlier this year. With this truck, The General hopes to turn medium-duty sales into commercial demand for lower-rung pickups and SUVs.

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Face It: This Is the 2020 Chevrolet Silverado HD

Chevy has doubled down on the polarizing looks of its 2019 Silverado 1500, endowing its big brother with a face ripped straight from the pages containing the most terrifying of Dr. Who monsters.

Actually, I’m not entirely sure we have the correct photo here. What brand is this truck? Anybody know?

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Your Semi-regular Reminder That a Hyundai Pickup Is on the Way

Reservation holders of a base-model Tesla Model 3 aren’t the only consumers who’ve grown tired of waiting. Aficionados of the Hyundai brand have been champing at the bit for a Korean pickup ever since the delightful Santa Cruz concept debuted at the 2015 Detroit Auto Show, only to see their dreams of ownership placed in a hazy limbo.

In October, Hyundai Motor Company CEO Wonhee Lee suggested the model still isn’t greenlit, despite earlier assertions to the contrary, with R&D still in the initial phases. With the brand’s U.S. comeback still an uncertain thing, top brass were on the fence about the model’s ability to carve out its own compact niche in the burgeoning downsized truck market. Now, we hear it’s totally a sure thing.

Oh, and there could be a Kia pickup, too.

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  • W Conrad I'd gladly get an EV, but I can't even afford anything close to a new car right now. No doubt if EV's get more affordable more people will be buying them. It is a shame so many are stuck in their old ways with ICE vehicles. I realize EV's still have some use cases that don't work, but for many people they would work just fine with a slightly altered mindset.
  • Master Baiter There are plenty of affordable EVs--in China where they make all the batteries. Tesla is the only auto maker with a reasonably coherent strategy involving manufacturing their own cells in the United States. Tesla's problem now is I think they've run out of customers willing to put up with their goofy ergonomics to have a nice drive train.
  • Cprescott Doesn't any better in red than it did in white. Looks like an even uglier Honduh Civic 2 door with a hideous front end (and that is saying something about a Honduh).
  • Kwik_Shift_Pro4X Nice look, but too short.
  • EBFlex Considering Ford assured us the fake lightning was profitable at under $40k, I’d imagine these new EVs will start at $20k.