#Trucks

That’s the question being asked by a bevy of cynical journalists and industry observers after Tesla CEO Elon Musk regailed his Twitter audience with descriptions of the automaker’s upcoming pickup truck last night. How does a heavy-duty 240-volt power outlet sound? Self-levelling suspension? Hmm?

At the same time, Tesla’s Design Studio announced revised pricing for the dual-motor Model 3 and its Performance variant. Remaining Model 3 reservation holders were also told they would soon get the opportunity to configure their long-awaited vehicles.

Either the big tent’s working out just great and production is well on track, or there’s something investor-rattling coming down the pipe.

In 1985, the Coca-Cola Company replaced the original formula of its flagship soft drink and called the beverage “New Coke.” The new label was tucked into the corner, as this was to become the brand’s staple flavor. But the soda company knew better than to gamble its business on an unproven taste, so it retained the old formula and bottled it as “Coca-Cola Classic.” The end result was more sales and a safety net for those unwilling to steer their taste buds into adventure.

Fiat Chrysler Automobiles is doing the same thing with the Ram brand. The full-size 1500 pickup truck was replaced for the 2019 model year. However, FCA wanted to keep both the fourth and fifth generations of the half-ton hauler on the books.

Since Ram can’t call them both the 1500 and hope people recognize the difference, it’s appending the older model with the Classic nameplate. The brand will offer both the 2019 Ram 1500 Classic, known internally as the DS model, and the all-new 2019 Ram 1500, marked as the DT, at all North American dealers through the 2018 calendar year.

Never mind the bollocks coming from professionally cynical actors-turned-rappers: This is America. At least it is for much of this country’s working middle class. The F-150 is designed in America, tooled-up in America, and made in America. By an American company. For a customer base that is overwhelmingly American. It’s also a solid candidate for the title of World’s Best Passenger Vehicle.

Don’t believe me? I don’t blame you. The media has long vilified the full-sized pickup as an avatar of this country’s long-discredited and frankly unwanted silent majority. Never mind the fact that today’s pickups have long surpassed traditional automobiles in many of the qualities that real customers want and will pay for. Nor should you look too closely behind the curtain that covers the deficiencies of unibody SUVs when compared to full-sized trucks. My colleagues in the car business, many of whom are notable for their childlessness, sedentary lifestyles, and complete lack of a classical education, love to screech about BANNING these HICK-MOBILES from the VIBRANT STREETS OF AMERICA. Some of their points have merit: I’m far from thrilled with the ride height of today’s half-tons from both an active safety and a visibility standpoint. Most of their complaints, however, are so much sound and impotent fury signifying nothing more than the fact they can’t afford to drop $60k on a cowboy Cadillac of their own.

The 2018 F-150 is already in showrooms and media fleets, but if you know me then you know I prefer the spin-free zone of the rental counter to the walled garden of a press trip drive. Furthermore, there are thousands of trucks just like this available through secondary sources for prices in the $24,000-28,000 range. What do you get for that money? Let’s find out.

Today’s Buy/Drive/Burn trio was generated by an interesting conversation last week over in TTAC’s Slack room. The recent resurgence in midsize truck offerings has presented buyers with much more choice than just a handful of years ago. Should buyers pursue surety in resale value, comfort, and the newest design? Is it possible not to buy too much truck?

Maybe burning some trucks to the ground will help us answer these questions.

What happens when you launch your first all-new full-size pickup in a decade with only one of the three planned engines ready to go? Fiat Chrysler’s finding out with its 2019 Ram 1500, which entered production at the dawn of the new year. Five months later, and there’s still no mild hybrid Pentastar V6 or similarly electrified 5.7-liter V8.

The 2019 model’s off the launch pad, but hasn’t cleared the tower. Thankfully for the brand, FCA saw fit to keep the older generation in production, satisfying buyers who like lower MSRPs and available six-cylinder powerplants. That doesn’t help would-be buyers who keep showing up at FCA dealers in search of a thrifty new Ram, however.

Years of on-again, off-again rumors about the addition of a baby Ram truck to Fiat Chrysler’s product line has led us to this day. While the automaker’s Capital Markets Day presentation in Italy focused primarily on Jeep and the two Italian luxury divisions — three of the four global brands highlighted in its five-year plan — Ram sees new product, too, including a midsize truck.

CEO Sergio Marchionne wants its core brands spread as far and wide as possible, and that means occupying new segments. For Ram, this means the large off-road truck niche and the growing midsize market. “We’re working on it,” is what Marchionne said two years ago after being asked about a midsize Ram.

FCA had kiboshed the idea in 2015, claiming that developing a new midsize would prove too costly. And yet here we are.

Ford’s upcoming heavy duty gasoline truck engine, codenamed “7X,” was believed to be a 7.0-liter V8 built with the express purpose of replacing the 6.8-liter Triton V10 and perhaps the 6.2-liter Boss V8.

While the program will indeed bear fruit at Ford’s Windsor Engine Plant next year, there’s a new report claiming the mill’s layout should stir memories of famous engines of yore. We’re talking a large displacement (7.3 liters), iron block, and pushrod valve actuation.

It’s time for the third installment of our Crapwagon Garage QOTD series. The first part was all about the hatchbacks, while the second entry focused solely on sedans.

In today’s section of the garage, vehicles with open beds fill our peripheral vision. They are, of course, pickup trucks.

It’s only natural to root for the underdog. Ford Motor Company consumes so much oxygen in the truck space, what with its best-selling full-size status and its unceasing pursuit of ever-greater horsepower, torque, and fuel economy figures, that it’s nice to see another automaker challenge the Blue Oval’s technological crown.

The unveiling of a new turbocharged four-cylinder for the 2019 Chevrolet Silverado last Friday surely dropped a few jaws in the American heartland. After all, memories of the base-model Chevy S-10 and GMC Sonoma’s dump truck-like acceleration lingers, despite two decades of progress. And yet, here’s a 2.7-liter four-pot under the hood of a brawny full-sizer, generating class-leading entry level horsepower and torque. And it’s standard on the bottom two “regular” trims.

Is there a four in your future?

Chevrolet’s next-generation 2019 Silverado will be available with a turbocharged gasoline four-cylinder, making it the first full-size pickup truck to “go there.”

Displacing the same volume as Ford’s 2.7-liter EcoBoost V6, Chevrolet’s all-new motor ditches two cylinders, though it ditches even more under light loads, thanks to General Motors’ Active Fuel Management (cylinder deactivation) system.

It’s a good thing GM shaved a good deal of weight off the new truck.

Rare Rides has previously covered various sedans, coupes, convertibles, and a truck or two. And those types of vehicles are all well and good, so long as you don’t encounter an insurgency on your way to the grocery for milk and bread. But what if you do encounter such an enemy force?

Well, the Terradyne Ghurka’s got you covered.

It was a drama “worthy of a James Bond script,” the Detroit Free Press‘ sensational headline announced. Ford spokesman Mike Levine provided a hashtag-heavy rundown of the operation’s timeline via Twitter. The automaker even felt it worthy of a lengthy media release.

Never has a supply chain disruption provided a car company so much positive PR.

Sixteen thousand, five hundred miles. In ten months. It would be fair to say that I’m getting a lot of use out of my Silverado “Max Tow”. What that number doesn’t make plain, however, is how much effort I put into not driving the truck. Unless the hitch is in use or there is some kind of load in the bed, I don’t take it out of the driveway.

This is not sitting well with my wife, the infamous Danger Girl. She point outs that we should be able to get a quarter-million miles on the truck and it makes very little sense to use something that is plainly more expensive to run, such as my ZX-14R, rather than the Silverado. All I can say in response is that I feel guilty using a three-ton-plus vehicle for the drive to work or dinner. It’s a mild form of mental illness, I suppose.

Not everybody is crazy like me. Which brings me to today’s “Ask Jack” questioner, who is in a rather unique position to go truckin’ like the Doo-dah man.

Ford has paused production of the F-150 at its Kansas City Assembly Plant after a fire at one of the facilities belonging a Michigan-based supplier created a parts shortage. Meridian Lightweight Technologies makes instrument panel components for the pickup.

Roughly 3,600 unionized plant workers at the Kansas City facility have been told to cool their heels at home from May 7th to 14th, according to an Automotive News report.

Back in the fall of 2017, we featured the hotted-up Dodge Shelby Charger, born of a collaboration between Dodge and elder racing legend Carroll Shelby. That 2.2-liter four-seat coupe is a bit practical though, a bit pedestrian.

Let’s turn up the volume with another Shelby, this one featuring double the cylinders and half the seats of the Charger. Dakota!