#Trucks

We told you the other day that Volkswagen planned to dangle a carrot in front of American consumers. Well, here it is. Like what you see? If you do, Volkswagen wants to know about it, as this Atlas Tanoak concept truck could become a reality — provided enough people feel the same as you.

Eager to gain a stronger foothold in the U.S. light truck market, VW would love to market a unibody pickup built off a lengthened version of its Atlas platform. Unlike the crossover market, however, truck buyers can be fickle. Tribal, even. Does the midsize Tanoak have what it takes to mix it up with the likes of Ford, Chevrolet, Nissan, and Toyota?

Look at the truck shown above. Blacked-out grille and bumpers, old-school phone dial steel wheels of a reasonable size, and an honest, hardworking cleat system on the outside of the bed. I’d drive it and I’m pretty sure you would, too. Raise your hand if I’m correct.

Hear that Ford? Approximately 100 percent of the American public TTAC readers would sign the note on a base model Ranger. The SuperCrews you showed us in January were a good start, now stop teasing us with overseas mini-Raptors and please whip up a base model.

Keeping with Ford’s naming tradition, I’m dubbing this the Ranger XL.

The United States and South Korea reached a free trade agreement on Monday that spared the Asian country from punitive steel tariffs, assuming Seoul keeps an eye on just how much steel it sends to American buyers.

A quota on Korean steel exports means the country can only sell 70 percent of its recent average (2015-2017) to the U.S., though it is hardly Korea’s largest export market. The deal, reached “in principle” ahead of both countries’ meetings with North Korean leader Kim Jung UN, will also see South Korea raise the limit for U.S.-made vehicles that needn’t conform to local safety standards from 25,000 to 50,000.

It’s good news for the Trump administration, but not everyone’s thrilled. Hyundai’s union is hopping mad that a steep tariff on Korean-built pickups — which was set to expire in 2021 under the previous agreement — was just renewed for another 20 years.

Buyers in foreign markets enjoy far greater midsize pickup choice than their counterparts in North America. Besides the usual products from General Motors and Ford ( the latter of which we’re only just being introduced to), there’s offerings from Mitsubishi, Fiat, even Volkswagen. Has decades of full-size truck dominance made North America too unforgiving for smaller entries? Sales of the Toyota Tacoma, Nissan Frontier, and Chevrolet Colorado say otherwise.

There’s midsize ground to be gained here, but no new model faces a guarantee of success. Volkswagen, which sells the body-on-frame Amarok (seen above) overseas, apparently wants to find out how Americans would feel about a smaller, lighter entry in the midsize pickup game. According to sources, it wants to find out this week.

Once upon a time, special edition vehicles were about added performance or cramming in so much luxury you could probably attach a noble title to your name without anyone batting an eye. “Well, he does drive a Cadillac Seville Gucci Edition. I can probably call him Duke from now on if that’s really what he wants,” they would say outside the strip club you owned.

Of course, there were also gimmicky, just-for-fun special editions like the jean-seated AMC Gremlin by Levi and multi-colored Volkswagen Golf Harlequin. But things have changed. For the most part, those limited trims feel kind of like the McRib or that weird flavor of Doritos you come across once in a blue moon. You’d be hard pressed to identify them as unique upon flavor alone, but there is something about their limited nature and novelty that makes them irresistible to some.

This is especially true of modern day trucks. You can get all the hardware you want by optioning a pickup carefully, but you can’t get the special edition title that kicks it up a notch and helps it stand out in the parking lot. That’s why there are so many limited-run trucks. If you want one that proclaims your love of horses, Ram now has you covered.

To think of the Nissan brand is to think of nameplates like “Sentra,” Rogue,” and, just maybe, “Pathfinder.” That’s traditionally as truck-like as a non-gearhead’s thoughts get after hearing the automaker’s name. As it continues to position itself as a serious truck maker and Detroit Three competitor, Nissan knows this needs to change.

While the little Frontier has graced our landscape for two decades, the process of purchasing one usually comes down to looking at the window sticker, asking if it comes in a cheaper version, then perusing a very basic list of features. Little different than buying (or selling) a car or crossover. That works for the simple Frontier, which sells great despite its advanced age, but it doesn’t work for would-be Titan buyers who stop in at a Nissan dealer after kicking the tires over at the Ford shop.

With this in mind, Nissan’s now moving its Titan-boosting efforts into the showroom.

The future is electric, industry leaders tell us, but it will also have room for cargo. Lots and lots of it.

In announcing its near-future product plans on Thursday, Ford Motor Company promised the replacement of “more than 75 percent of its current portfolio” by 2020, with sport utility vehicles filling the sales void created by declining car volume. By the start of the next decade, only 14 percent of sales will come from cars, Ford predicts.

Meanwhile, at Lincoln, there’s good reason to believe the automaker’s luxury brand might enter the coming decade completely carless.

GMC unveiled the 2019 GMC Sierra amid great pomp and circumstance on March 1st. Much of the buzz surrounding the new truck focused on new features like a multi-function tailgate and comprehensive towing suite. One of the new features, CarbonPro, is the industry’s first carbon fiber pickup box. Duncan Aldred, GMC’s Global Vice President, went as far as saying, “In 116 years of making GMC pickup trucks, our industry-first carbon fiber box is the toughest and most durable pickup box we have ever made.”

While we have little reason to question that statement, it gives the impression that this pickup box is made out of supercars and iPhone cases. In reality, it’s chopped up carbon fiber in a nylon plastic resin. After talking to GMC and the supplier that builds the CarbonPro box, we’ve this product does indeed have some important advancements. At the same time, it is also shares some similarities with the pickup boxes found on the Toyota Tacoma and Honda Ridgeline.

The Buy/Drive/Burn series has been stuck in a time warp lately. After tackling domestic minivans from 1994 with luxury appointments, we moved on to 1997 and some nontraditional imported minivans.

Once again, we’re going to keep it in the ’90s and determine which of three imported, alternative semi-luxury SUVs should burn at the stake. Are you ready for gold badges and two-tone? Rhetorical question.

Earlier this year, Chevy unveiled its new 2019 Silverado and, at the time, made mention that the nameplate would eventually migrate to its commercial line of trucks.

At today’s Work Truck Show in Indianapolis, Chevrolet did indeed unveil its 2019 Silverado in burly 4500HD, 5500HD, and 6500HD formats. It’s the biggest Silverado ever, news that will surely delight groups as diverse as hard-working construction crews and builders of aftermarket bro-dozers.

With Mercedes-Benz entering the pickup market with its new X-Class, BMW has admitted it may be time to did the same. To be clear, it wasn’t the home office that made this assertion. It was head of BMW Australia Marc Werner.

Aussies love their pickups or, more appropriately, its smaller, low-riding counterpart, affectionately called a “ute.” If you’re unfamiliar with the vehicle category, you probably don’t spend a lot of time in Australia or New Zealand. Bastardized from the term “coupé utility,” the ute moniker used to be reserved for models like the Ford Ranchero or Chevrolet El Camino. The term has since expanded to mean any non-gargantuan pickup truck and has roots going back to the 1930s.

At any rate, Werner says BMW needs to build one and the executive is pushing Germany to get the show on the road. Unfortunately for Warner, Bavaria’s receptiveness toward the segment has been mixed, to say the least. BMW senior vice president Hendrik von Kuenheim called Mercedes’ upcoming X-Class “appalling.” However, he appeared to be speaking more to the perceived subpar quality of the Nissan Navara-based pickup and not the concept itself.

On a snowy Thursday in Detroit, GMC unveiled the newest, and arguably most important, product in its portfolio. The 2019 GMC Sierra was designed and engineered to lead the charge to take back control of Truck Mountain. In an attempt to redefine the luxury truck segment, GMC is introducing a truck that’s all-new from the ground up.

The next-generation pickup also boasts a number of segment-exclusive features, including a tailgate that can open in six different positions, and a bed made out of Blue Oval tears.

As we told you earlier this afternoon, two of the Detroit Three automakers posted significant year-over-year U.S. sales decreases last month. Ford Motor Company and General Motors both saw American sales volume sink by 6.9 percent. While passenger cars both low-end and premium can usually take the blame for any sales decrease, general wisdom says buyers will gravitate in equal numbers towards SUVs, crossovers, and trucks, cancelling out most, if not all, of the sales exodus.

This isn’t always true. In February’s case, Ford can lay some of the blame at the foot of its best-selling crossover, while GM can finger its full-size truck lineup. Ford Escape sales sank 23.9 percent in February, year over year — a loss making up roughly three-quarters of Ford’s missing vehicles. As customers await new versions of the Chevrolet Silverado and GMC Sierra, the aged models brought in fewer buyers than the same month in 2017 — 16.3 and 25.3 percent less, respectively. Like Ford, that’s roughly three-quarters of GM’s missing February volume.

A 15 percent year-over-year decline at the Ram brand — itself awaiting a new half-ton — brings home the importance of pickups in 2018.

With the 2019 Chevrolet Silverado having been unveiled at the North American International Auto Show earlier this year, the GMC Sierra is unlikely to give us many surprises in terms of hardware when it shows up in March. But, as it’s also being fully redesigned for 2019, the Sierra won’t look the same as previous incarnations and still has to differentiate itself from its Chevy sibling.

Based upon the shadowy teaser image, now a common practice within the industry, the recipe for telling the two apart will remain largely unchanged. While the new Silverado adopted even smaller headlamps than the outgoing model, the Sierra will persist with fresh versions of the large C-shaped units. Unlike Chevy’s split grille, the GMC is likely to have singular “chrome” reaching beyond the top of the headlights. The Sierra is assured to have unique taillights and wheels as well.

The Rare Rides Pristine Vintage Toyota Precedent (RRPVTP) was set a few weeks ago, when we featured a Tercel 4WD Wagon. Then, Matthew Guy happened to present the redesigned 1990 Toyota 4Runner in his Ace of Base segment. This seemed a very timely coincidence, as a few days before we’d received a Rare Rides tip from commenter StephenT: a 4Runner of the first generation, lovingly maintained and for sale in Alabama.

You don’t see them like this very often.