By on September 1, 2021

Ford has decided to revive the Ranger Splash appearance package that was a common sight in the 1990s. However, the current version has just about as much to do with the original graphics as the trucks do with each other. Rather than adding a splash of color along the side of the pickup (like on the original) Ford has elected to go with black vinyl and a little bit of orange. Though it does help the truck stand out a bit more, especially when combined with the remaining accouterments, it’s not all that reminiscent of the original look.

Meanwhile, an ocean away, Europeans are getting the “Very Gay Raptor Ranger” in the most pathetic example of corporate pandering in recent memory. But let’s start with the Splash.  (Read More…)

By on June 8, 2021

Ford’s latest addition has officially arrived, with the compact pickup showing off its surprise standard hybrid powertrain. While we knew there would be a hybrid motor, we weren’t anticipating it coming as default equipment — especially since it seemed important that the manufacturer keep it priced a healthy distance from the midsized Ranger.

However, the Maverick starts at $21,490, distancing itself from its bigger brother by a few grand and maintaining a healthy amount of financial space from the unibody Honda Ridgeline. We’re likewise dubious that Hyundai will be able to price the upcoming Santa Cruz low enough to match the Ford. Though we’re going to need to dig a little deeper before any serious assessments can be made as to whether or not that’s meaningful. It could turn out to be a complete dud, nullifying any value its price tag represents.  (Read More…)

By on February 22, 2021

We closed out last week with a Buy/Drive/Burn entry that covered the three cheapest sedans available in America this year. Nearly all of you decided you’d buy the most expensive of the three, the Hyundai Accent.

Today’s trio are the least expensive trucks on sale today with plain paint, two driven wheels, and steelies. Think you’ll select the most expensive truck of today’s trio for the Buy? Let’s find out.

(Read More…)

By on September 18, 2020

Image: Ford

Hot on the heels of our post about Ford touting the F-150 as one of the most valuable consumer goods built by an American company comes more patriotic news involving the Blue Oval.

(Read More…)

By on September 14, 2020

2021 Ford Ranger Tremor. Image: Ford

Ford’s Ranger is getting some serious off-road goods for 2021.

No, we don’t mean the Ford Ranger Raptor is finally coming Stateside, although most of us here in TTAC-land would love that. Nah, today we’re talking about a Tremor off-road package for the 2021 Ford Ranger.

(Read More…)

By on June 30, 2020

ford

If you’re in the market for a midsize pickup and possess an irresistible urge to tackle the worst terrain you can find, chances are the most rugged variants of Chevy’s Colorado and Toyota’s Tacoma top your list of maybes. Ford would like a word.

The Ranger didn’t enter the segment with the brawniest hardware in tow, but the passage of time has a way of correcting mistakes (if you want to look at it that way). On Tuesday, the Blue Oval debuted a trio of packages designed to deliver more off-road capability — and even power. Raptor Lite? (Read More…)

By on June 5, 2020

We told you earlier this week how the month of June brought changes to General Motors’ pandemic-era financing offers. No longer is the automaker tempting buyers with zero-percent, 84-month loans on nearly everything in its lineup.

Over at Ford, it seems the same strategy is underway… with one very notable exception. Whether or not you can actually benefit from it, however, remains a matter of location and persistence. (Read More…)

By on May 12, 2020

Image: FordThe arrival of a reincarnated Ford Ranger in 2019, along with the debut of the Jeep Gladiator, caused midsize truck market share to climb to a 13-year high in America’s pickup category. In fact, over the span of six years, midsize trucks nearly doubled their share of America’s truck market.

The primary cause of those market share gains, the new Ranger, ended its abbreviated first sales year on the midsize podium roughly 33,000 sales back of the Chevrolet Colorado.

In the early days of 2020, however, the Ford Ranger is running nearly dead even with the Colorado. But no longer is the Ranger driving the midsize pickup truck market forward. The segment’s share of the truck market is backsliding.  (Read More…)

By on April 16, 2020

2019 Ford Ranger at MAP - Image: Ford

Ford Performance has expanded its catalog, adding tunes for the Mustang and Ranger that should make mashing the right pedal a tad more exciting. While the pony car kit is basically an extension of the staged Power Packs already on sale, just for the 2018-2020 model years, the Ranger package is rather novel — as this is the first factory tune available for the model in North America.

It also happens to offer noteworthy performance gains. (Read More…)

By on April 7, 2020

ford

Ford has recalled nearly 68,000 vehicles manufactured at the start of 2020 and sold in North America, saying the cars suffer from a potential manufacturing defect where the clip that locks the gearshift cable to the transmission can become unseated.

While the company says it isn’t aware of any incidents related to the issue, a decoupling clip could allow a car’s transmission to be in a gear state different from the gearshift position selected by the operator. This could easily lead to dangerous roll-away accidents as drivers unwittingly put their vehicle into the wrong gear while thinking they’ve selected park. (Read More…)

By on March 23, 2020

Rare Rides previously featured the weather-inspired SVT Lightning, an effort that saw Ford add a healthy dose of power and sporty handling to its full-size pickup.

Today we’ll have a look at Lightning’s smaller sibling, which is named after the same weather event: the Ranger Thunderbolt, from 2002.

(Read More…)

By on December 19, 2019

The midsize pickup truck market was once thought dead, particularly in the wake of seemingly unstoppable sales in the full-size class. But after General Motors brought forth updated generations of the Chevrolet Colorado and the GMC Canyon a few years ago, Ford brought the Ranger back to North American shores, realizing that it couldn’t sit on the sidelines, joining the Japanese stalwarts – the Toyota Tacoma and Nissan Frontier. Now midsize pickup market isn’t just heating up, it’s starting to catch fire.

To see if they’re up to the task of some good ‘ole classic four-wheelin’, I took part in an event that rounded them all up — well, nearly all of them — at the Anthracite Outdoor Adventure Area in Eastern Pennsylvania for a day to test their off-road chops.

Although they may not seem quite as imposing as the larger full-size pickups, these midsize brutes offer plenty of capability. Their smaller footprint also allows for easier maneuverability around tight trails. So a bunch of us auto journalists gathered up all the contenders in the most off-road-biased specification to duke it out for off-roading superiority: The Chevrolet Colorado ZR2 Bison, Ford Ranger FX4, Jeep Gladiator Rubicon, and Toyota Tacoma TRD Pro.

(Read More…)

By on December 17, 2019

ford

The $6 billion in funding promised in Ford Motor Company’s new four-year labor contract is starting to be seen and heard. Having secured a walletful of incentives from the state of Michigan, Ford is now promising about $1.45 billion and 3,000 new jobs for the Southeast Michigan area.

Ford’s cash dump, announced Tuesday, will flow into three facilities in the area, one of which doesn’t yet exist. (Read More…)

By on November 26, 2019

2019 Ford Ranger at MAP - Image: Ford

Ford announced Monday that it will recall 72,718 Ranger pickups over taillight malfunctions. This one is pretty cut and dried, without the mystique that make most recall notices so appealing. There’s no fire risk, no chance of the vehicle veering wildly out of control, and no reported accidents stemming from the issue.

Barring some inattentive motorist slamming into your backside, not realizing you were attempting to stop, the range of hypothetical dangers are pretty limited. Basically, someone forgot to crimp and plug the applicable terminals at the factory and Ford needs to give these 2019MY Rangers another look — something it seems to be doing rather often.  (Read More…)

By on September 20, 2019

Image: Ford

While Ford Motor Company doesn’t have any trouble offloading F-150s and Rangers on a truck-hungry populace, there’s always another way to sweeten the pot. To boost the appeal of its full- and mid-size offerings, the automaker will now offer off-road levelling kits, perhaps saving a unlucky pickup from scraping its chin.

Developed by Ford Performance Parts, the kits are a dealer-installed affair, offering buyers a way to leave the store with a touch more brawn. (Read More…)

Recent Comments

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  • Adam Tonge
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