Nissan sales tanked in 2019, following the previous year’s lead, but the brand’s Titan pickup line performance was worse than a grade school talent audition. Changes to the Titan and Titan XD for 2020 aren’t likely to move the needle in a substantive way.
Which makes word of a potential off-road bruiser of a Titan all the more interesting. (Read More…)
What can a nine-speed automatic do for a full-size pickup that once carried a seven-speed unit and a reputation for guzzling fuel at a prodigious rate?
That’s a question answered not by the EPA, which hasn’t gotten around to posting updated MPG figures for the refreshed 2020 pickup, but by its counterparts north of the border. Natural Resources Canada has the new figures on file, but you’re out of luck if you’re only interested in rear-wheel drive Titan models. For 2020, Canadians aren’t allowed to have those. (Read More…)
Nissan’s full-size Titan pickup truck has a problem that Nissan engineers, marketers, and product planners will probably never fix.
That problem? The truck isn’t built by one of the Detroit Three automakers.
Ram, GM, and Ford each have such loyal followings that it seems like the full-size truck market is simply impenetrable. It’s not just Nissan, either – Toyota’s Tundra faces the same challenge.
To its credit, Nissan seems to understand this. Company reps say that they know that conquest sales will be tough, so they’re focused on the over half-million truck buyers (their number) that don’t really harbor any brand loyalty, as well as current Nissan owners who may be looking to move into a full-size truck.
That may just be PR speak – putting a positive spin on things is their job, after all. Then again, perhaps it isn’t. While the Titan doesn’t have the built-in brand loyalty of its Detroit rivals, it’s not a bad truck. It’s not on par with the segment’s best two – Ram’s 1500 and the Ford F-150 – but it’s ready to tangle with Chevy and GMC. On its own merits, it’s plenty competent.
Hot on the heels of Nissan’s refreshed Titan pickup reveal, the brand’s tweener three-quarter ton Titan XD has received a mid-cycle update of its own. Expect change, but less choice.
There’s good things to be had beyond the obvious changes to Nissan’s “Powerful Warrior” (!) styling and new “double boomerang” LED running lights. For one, there’s a wider-ranging nine-speed automatic in place of the previous model’s seven-speed unit. There’s more power on tap, more tech content, and nervous drivers can rest assured that Nissan’s Safety Shield 360 suite of electronic safeguards will help keep insurance adjusters at bay.
What 2020 Titan XD buyers won’t like is their lack of menu options. (Read More…)
If a company is going to introduce a bevy of changes to one of its pickup trucks, Texas is definitely the place in which to do it. In fact, it is a popular urban legend that the Lone Star state’s piece of the pickup pie is so large, one manufacturer splits its national marketing efforts four ways: North, West, East, and Texas.
Nissan is a small but active player in the North American pickup truck game, not unlike the plucky Corgi in the dog park yapping at the Great Danes and German Shepherds. For this upcoming 2020 model year, the company has shovelled several cubic acres of development dollars at its Titan full-size truck.
Nissan won’t be extending the same commitment it has for small cars to its full-size pickup line. The automaker recently told U.S. dealers that it would begin scaling back its Titan offerings, partly due to a new Titan looming on the horizon. Nissan intends to unveil the new pickup in the fall. Meanwhile, existing Titan sales could be a lot stronger. The model can’t really compete against domestic brands, despite also being manufactured in the U.S.
The Titan’s annual sales are less than monthly Ford F-Series deliveries. Extrapolated, Nissan moved 50,459 units in 2018 against the pickup sales king’s 909,330. But the Titan even has trouble competing with the likes of the GMC Sierra, which saw 219,554 domestic deliveries last year.
According to Automotive News, Nissan’s evolved pickup strategy focuses on prioritizing what works for the passenger market — which means turnings its back on single-cab models and the Cummins diesel engine available in the Titan XD. (Read More…)
Far from being the first choice among full-size truck buyers, the Nissan Titan and Titan XD are at least earning attention from their builders — and the latest alteration will earn a chorus of boos from those who worship at the altar of all things Cummins.
With a refreshed lineup on the way, Nissan has confirmed that the 5.0-liter diesel V8 available in the nearly-three-quarter-ton Titan XD will disappear by the end of the year. (Read More…)
Nissan Motor Co. is recalling 91,319 Titan pickups over an electrical short risk that could cause the vehicle to stall. It’s believed by the manufacturer that some alternator harnesses were damaged during the trucks’ motor installation and, if it starts flailing around inside your engine bay, you might find yourself more than a little annoyed. Otherwise, you’ll probably just end up with a dead battery.
No injuries or accidents have been reported relating to the recall and the fix is rather simple. According to the recall notice, Nissan will notify owners, and dealers will inspect the alternator harness for the proper routing and any damage. The harness will be clipped back into the correct position or replaced entirely if needed. (Read More…)
Adding to company woes brought on by the Carlos Ghosn scandal, Nissan has announced plans to lay off nearly 700 contract workers at its truck and van manufacturing facility in Mississippi.
The shifts affected are responsible for making the Titan, Frontier, and NV line of vans. While Frontier sales are relatively steady, both Titan and NV numbers are down on a year-over-year basis through the end of December.
With an extra selling day compared to the March that came before it, last month saw U.S. new vehicle buyers continue doing what they’ve done for years. By that, we mean snap up trucks and SUVs like it’s going out of style. (There’s no indication it’s going out of style.)
According to figures from Autodata, truck and SUV sales rose 16.3 percent in the U.S., year over year, while traditional passenger cars continued to fade from the minds of new vehicle buyers. That segment declined 9.2 percent, year over year.
Monthly sales figures can be fickle, which is apparently the reason for General Motors’ switch to quarterly sales reports starting next month, but we prefer receiving data more often. And last month’s data paints a very different picture than February’s. Leaving SUVs aside, which pickups soared in March? (Read More…)
To think of the Nissan brand is to think of nameplates like “Sentra,” Rogue,” and, just maybe, “Pathfinder.” That’s traditionally as truck-like as a non-gearhead’s thoughts get after hearing the automaker’s name. As it continues to position itself as a serious truck maker and Detroit Three competitor, Nissan knows this needs to change.
While the little Frontier has graced our landscape for two decades, the process of purchasing one usually comes down to looking at the window sticker, asking if it comes in a cheaper version, then perusing a very basic list of features. Little different than buying (or selling) a car or crossover. That works for the simple Frontier, which sells great despite its advanced age, but it doesn’t work for would-be Titan buyers who stop in at a Nissan dealer after kicking the tires over at the Ford shop.
With this in mind, Nissan’s now moving its Titan-boosting efforts into the showroom. (Read More…)
As we told you earlier this afternoon, two of the Detroit Three automakers posted significant year-over-year U.S. sales decreases last month. Ford Motor Company and General Motors both saw American sales volume sink by 6.9 percent. While passenger cars both low-end and premium can usually take the blame for any sales decrease, general wisdom says buyers will gravitate in equal numbers towards SUVs, crossovers, and trucks, cancelling out most, if not all, of the sales exodus.
This isn’t always true. In February’s case, Ford can lay some of the blame at the foot of its best-selling crossover, while GM can finger its full-size truck lineup. Ford Escape sales sank 23.9 percent in February, year over year — a loss making up roughly three-quarters of Ford’s missing vehicles. As customers await new versions of the Chevrolet Silverado and GMC Sierra, the aged models brought in fewer buyers than the same month in 2017 — 16.3 and 25.3 percent less, respectively. Like Ford, that’s roughly three-quarters of GM’s missing February volume.
A 15 percent year-over-year decline at the Ram brand — itself awaiting a new half-ton — brings home the importance of pickups in 2018. (Read More…)
Until now, every time a rolling wall of steel pulled up alongside you at a stoplight, blocking out nearly half of your peripheral vision, the culprit was almost always behind the wheel of a Detroit Three truck — one hoisted aloft by an aftermarket lift kit. Such kits allow pickups to mount the curb outside the 7-Eleven without endangering their fragile underbellies, while affording drivers a bird’s-eye view of surrounding environs (just not the vehicles immediately adjacent.)
Given the popularity of the Ford F-Series, General Motors’ Silverado and Sierra, and Ram’s brawny lineup, suspension lifts are generally the domain of American models. Well, Nissan wants to change this perception. In its bid to make the Titan and Titan XD pickups “one of the guys,” the Japanese automaker will offer a hands-off, bolt-on factory lift kit, ideally paired with the 5.0-liter Cummins diesel V8 for the purposes of rolling coal.*
*Neither Nissan nor TTAC endorses this obnoxious practice. Local laws may apply. (Read More…)
(In the interest of providing readers with all the news they can use, we sometimes tap sister publications when an article attracts our interest. In this piece by Matthew Guy, published by Off-Road.com, our in-house truck lover tries to find out when Nissan’s promised six-cylinder Titan will finally make its appearance.
Nissan has been doing a good job getting back into the full-sized truck game, rolling out various cab and bed configurations for the Titan along with an array of trim levels. There’s still one thing missing, though – a V6 engine.
Right now, truck customers walking into a Nissan showroom are limited to a single engine in the half-ton Titan. The 5.6-liter Endurance V8 is a great motor, cranking out nearly 400 horsepower and an equal amount of torque and allowing drivers to tow nearly 10,000 lbs, but not everyone needs that hauling capability. (Read More…)
In a year of great political transition, there was also much change afoot at The Truth About Cars and more than a few alterations made in the way my life intersects with the automotive industry.
2017 was crazy. Yet midst all of the external upheaval (Trump, TTAC, Apple skipping the iPhone 9, the launch of a new Honda Odyssey) and an array of internal disorder (GoodCarBadCar’s acquisition, a move to rural Prince Edward Island, Miata purchase, new job) there was at least one constant.
I drove a ton of cars. Many tons of cars, to be more accurate. (Read More…)
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