Will Companies and Contractors Buy the Workhorse W-15 Electric Pickup?

Matt Posky
by Matt Posky
will companies and contractors buy the workhorse w 15 electric pickup

Whether or not there is public demand for them, electric pickup trucks are on the way. Tesla is preparing one for market while another American company specializing in electric utility vans is doing the same. The Ohio-based Workhorse Group is putting the finishing touches on its W-15 pickup in the hopes that companies might want to add it to their fleet.

Workhorse already provides medium-duty vans to companies for ground delivery services, including the United States Postal Service, FedEx, and UPS. Its popular E-Gen platform mates to a traditional Morgan-Olson step-van body and uses a 60 kWh Panasonic battery pack, supplemented by a 647 cc internal combustion unit from BMW. The W-15 pickup promises to be a different animal but will remain targeted at Workhorse’s core of fleet-focused businesses.

Playing to its buyer base’s focus on the bottom line, the company is claiming the pickup should prove more affordable and deliver a stronger return on investment than traditional internal combustion trucks. “We sell it on economy. This is a less expensive truck,” Workhorse CEO Steve Burns told USA Today.

However, the base price of the W-15 is $52,500. Those savings come over time via maintenance and gas fees. But based on the budgetary success of hybridized vans, Burns isn’t speaking nonsense. Commercial fleets, especially those based in cities, seem willing to adopt electrics on the promise of long-term savings. Still, while odds are good that an EV pickup will be cheaper to run, the W-15 won’t be much good to anyone if it doesn’t function as a work vehicle.

Its formula is similar to the E-Gen step-vans. The pickup uses a pair of electric motors, one in the front and one in the back, for a combined 460 horsepower. The BMW range extender carries over from the van. Workhorse claims the W-15 is capable of driving 80 miles on electricity alone, though that range is sure to fluctuate in extreme temperatures, or if drivers decide to test the pickup’s alleged 5.5 second 0-to-60 time. Fuel economy is rated at 32 highway and 28 city when the gas motor is running; otherwise, it’s 75 MPGe all day.

Sufficient for holding 2,200 pounds of cargo in its bed and possessing a side-mounted 7.2 kW, 30-amp outlet for running power tools, the electric pickup sounds like a decent contender as a work vehicle. However, its towing capabilities are soemwhat lackluster. Workforce sets the W-15’s maximum hauling weight at 5,000 pounds — a base Chevrolet Silverado can manage 7,600 pounds and Ford’s cheapest F-Series can pull almost a half-ton more than the Chevy if equipped correctly. Of course, neither of those come with all-wheel drive as standard equipment, possess 460 hp, or have a composite body with carbon fiber — they’re just a hell of a lot cheaper.

At 234 inches long, the Workhorse is roughly the same size as its more-traditional competitors, but its angular bodywork helps to set it apart from rivals. It looks like a concept vehicle from a decade ago, though I imagine the modest ground clearance and long front overhang don’t do it any favors off-road.

The interior screams fleet, with a few colorful flourishes injected into an otherwise spartan workspace. There is a lot of plastic, a steering wheel, a gear selection dial, and not much else. All instrumentation and infotainment are addressed using LCD touch screens.

Workhorse says it already has 4,650 pre-orders for the pickup and has entered into a 10-year strategic partnership with corporate vehicle provider Ryder to become the primary distributor and service outlet for the model. The company plans to launch the truck next year with a 6.5-foot bed and extended cab configuration to businesses, but has not yet addressed the prospect of retail sales.

[Images: Workhorse Group]

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2 of 69 comments
  • Brn Brn on May 04, 2017

    The powertrian is interesting, though a bit overpowered. Aside from that, I don't understand who their target market is. This is not a "work truck".

  • HotPotato HotPotato on May 06, 2017

    I'm seriously dubious about that tiny BMW range extender. Did Bob Lutz's VIA Motors ever move on from issuing press releases to delivering vehicles? Their thing was extended-range EV conversions on Chevy pickups and vans. Seems like an easier starting place. The VIA solution had a lot smaller battery (23 kWh) and a lot bigger engine (4.3 liter V6), so you'd only get 40 miles before the battery needed recharging, but it seems more plausible that a 4300 cc engine would be up to that task, vs a 650 cc engine. VIA's other selling point was service through ordinary Chevy dealerships.

  • Bullnuke Well, production cuts may be due to transport-to-market issues. The MV Fremantle Highway is in a Rotterdam shipyard undergoing repairs from the last shipment of VW products (along with BMW and others) and to adequately fireproof it. The word in the shipping community is that insurance necessary for ships moving EVs is under serious review.
  • Frank Wait until the gov't subsidies end, you aint seen nothing yet. Ive been "on the floor" when they pulled them for fuel efficient vehicles back during/after the recession and the sales of those cars stopped dead in their tracks
  • Vulpine The issue is really stupidly simple; both names can be taken the wrong way by those who enjoy abusing language. Implying a certain piece of anatomy is a sign of juvenile idiocy which is what triggered the original name-change. The problem was not caused by the company but rather by those who continuously ridiculed the original name for the purpose of VERY low-brow humor.
  • Sgeffe There's someone around where I live who has a recent WRX-STi, but the few times I've been behind this guy, he's always driving right at the underposted arbitrary numbers that some politician pulled out of their backside and slapped on a sign! With no gendarmes or schoolkids present! Haven't been behind this driver on the freeway, but my guess is that he does the left lane police thing with the best of 'em!What's the point of buying such a vehicle if you're never going to exceed a speed limit? (And I've pondered that whilst in line in the left lane at 63mph behind a couple of Accord V6s, as well as an AMG E-Klasse!)
  • Mebgardner I'm not the market for a malleable Tuner / Track model, so I dont know: If you are considering a purchase of one of these, do you consider the Insurance Cost Of Ownership aspect? Or just screw it, I'm gonna buy it no matter.The WRX is at the top of the Insurance Cost pole for tuner models, is why I ask.