By on January 4, 2019

2018 GMC Yukon Denali Ultimate Black Edition

Ten years of lost time has a way of diminishing past events, even one so extreme as the global financial meltdown of 2008-09. It also pushes aside memories of a lot of vehicles that still lingered on the market a decade ago.

At the time, the U.S. economy found itself in freefall. Unemployment rose like a Saturn 5 rocket bound for lunar orbit, gas prices spiked as oil suddenly gained the value of a icy cold canteen on a desert island, and auto sales tanked like Lindsay Lohan’s career. Trucks and SUVs, which were gaining ground throughout the 2000s, ceded territory to passenger cars as the overall industry shed 3 million sales in 2008. The following year brought the worst of it, followed by a steady climb out of the depths. Happier days, just not for traditional passenger cars.

What a difference a decade makes.

With 2018 neatly wrapped up, we can step back and gaze in wonder at an industry that bucked expectations. Last year saw a 0.3 percent gain in U.S. auto sales. Americans bought roughly 17.27 million new vehicles in 2018, up from 17.2 million in 2017, but still down from the 17.6 million seen in 2016 and the 17.5 million the year before.

Of that annual total, just 31.77 percent were coupes, sedans, station wagons, or convertibles — which means 68.23 percent were trucks, crossovers, vans, and SUVs. Year over year, passenger car sales shrunk 13.1 percent, with higher-margin light trucks plowing ahead with an 8 percent gain.

December’s figures skewed things even more in favor of our high-riding overlords. Last month, cars made up just 28.4 percent of all new vehicles sold in the United States.

Toyota FJ Cruiser, Image": Toyota Motor Corporation

Rewinding the calendar to 2008, buyers in that eventful year had no shortage of choice when it came to SUVs. Whether you’d want to own one of them is another story. Across the country, lots still contained varying numbers of Chrysler Aspens, Dodge Nitros, Kia Borregos, Hummer H3s, Mercury Mountaineers, Subaru Tribecas, Hyundai Veracruzes, Suzuki Grand Vitaras, Honda Elements, Pontiac Torrents, Mazda Tributes, Jeep Commanders, Saturn Outlooks, GMC Envoys, Mitsubishi Endeavors, and all manner of other options.

Ford Taurus X or Saab 9-7x, anyone?

2008 was also the year you could still buy a Chevrolet Uplander or Mitsubishi Raider. A Lincoln Mark LT or Suzuki Equator. A Hyundai Entourage or Volkswagen Routan. Maybe an Isuzu Ascender caught your eye amid the financial rubble, or perhaps a Mercedes-Benz R-Class.

In that year, as buyers fled both the market and pricier, gas-guzzling vehicles, car sales took 53.4 percent of the market, and didn’t relinquish their majority until 2012 turned into 2013. That year saw an economy on a continued upswing and interest rates in the basement, so buyers continued their car-buying tear. While passenger cars still recorded year-over-year gains in 2013, light trucks gained ground faster. By the end of the year, cars sunk to 49.9 percent of the sales mix.

In five years, the traditional passenger car saw its slice of the market shrink from just a hair under half to 31.77 percent, and it’s still dropping. It’s no wonder major automakers like Ford, General Motors, and Fiat Chrysler have little time for low-priced, trunk-bearing offerings anymore.

[Image: General Motors]

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11 Comments on “A Decade After the Recession (and the Car’s Last Hurrah), Light Trucks Continue Gaining Ground...”


  • avatar
    PrincipalDan

    I’ve been curious to know exactly what percentage of the overall new car market that the current sales of all the soon to be canceled sedan models represent. It will also be interesting to see if GM and Ford increase or decrease their market share say a year to two years after those models are gone.

    I’d also like to request that TTAC test drive as many as possible of the soon to be dearly departed models before production ceases.

  • avatar
    ajla

    “2008 was also the year you could still buy…”

    … a new car with the 3800.

  • avatar
    jh26036

    The current Nissan Frontier will go through 2 major recessions!

  • avatar
    SD 328I

    This isn’t the same as 2008.

    – Most of the SUVs for sale are much more fuel efficient small to mid-sized crossovers. The 3 top selling SUVs for 2018 are getting up to or close to 30 mpg highway.

    – Even full-size pickup trucks are getting in the low-mid 20s mpg while diesels are approaching 30 mpg.

    – 2008 Recession included a major fuel price spike that everyone expected to be the new normal. Gas prices rose recently to $4 gallon in several states (didn’t slow down SUV sales), it’s back down again to low levels after oil prices sank again.

    When the next recession hits, people aren’t going to be dumping their crossovers, if they buy new vehicles, it’s probably going to be even smaller crossovers.

  • avatar
    Hummer

    In 2008 you could still buy cars with normal engines, the only 2.0T on the market was in Saab and that had personality that couldn’t be found in anything else. Today we have a Malibu with a 1.5L engine that can be outran by an iron duke, is it really any mystery why no one wants cars?

    Today Traditional passenger cars are in a Malaise that makes the 80s crop of turds look rather exciting.

    • 0 avatar
      Art Vandelay

      2017 Malibu 1.5t 0-60 8.5 seconds, 1/4 mile 16.4 seconds @ 85 mph.
      1982 Camaro 2.5 (Iron Duke) 0-60 13.3 Seconds, 1/4 Mile 19.4 seconds @ 70 mph.

      Facts are a pesky thing, but they aren’t even close.

      The Fastest Iron Duke powered car I could find was the Fiero. 0-60 came in 10.6 seconds and it would run the 1/4 mile in a blistering 17.5 seconds.

      Malaise…heck this is a Golden era…that little 1.5 powered Malibu would absolutely embarrass many musclecars from the so called “golden era” at the strip.

    • 0 avatar
      Art Vandelay

      Just out of curiosity I looked back at the 1969 Chevelle Malibu. If you want to keep up with the 1.5 at the strip, you had better opt for the 350. Of course you are going to need a little more fuel to get there. Better hope the new ‘Bu doesn’t have the 2.0 T though…then you are going to need an SS with a 396 just to keep it close.

  • avatar
    JD-Shifty

    “Today we have a Malibu with a 1.5L engine that can be outran by an iron duke,”. If you don’t know what you’re talking about, don’t post.

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