Stellantis to Lean On Jeep to Boost Sales and Revenues

Chris Teague
by Chris Teague

We recently reported on the Jeep brand’s 23rd consecutive win as the nation’s most patriotic car brand. While that’s a big honor for any American automaker, Stellantis wants to capitalize on that equity by leaning on the Jeep brand to boost revenues. The company said it expects Jeep sales to grow by 50 percent globally over the next three years, aiming for 1.5 million units by 2027.

Stellantis CEO Carlos Tavares said the automaker would grow its appeal with new vehicles and powertrains, noting, “We are going to reinforce the manufacturing footprint of Jeep.” The moves will include boosting Jeep’s model line from 10 to 13 vehicles and a total of 27 powertrain combinations. Jeep will offer internal combustion, hybrid, and plug-in hybrid vehicles, and we may see range-extended EVs like the new Ram truck.

North America is Jeep’s most coveted market, and it’s looking to boost sales to more than one million units by the 2027 benchmark. The first vehicles we’ll see rolled out include the Jeep Wagoneer S, the Recon, and plug-in versions of other models.

Jeep has also promised a $25,000 Renegade EV in the next few years, which we’ve long been promised from other automakers without any tangible vehicles, so it remains anyone’s guess as to whether Jeep and Stellantis can pull it off. That said, the Jeep brand’s presence on the U.S. market and Americans’ attachment to its “off-the-grid” ethos might be enough to push it across the finish line.

[Images: Jeep/Stellantis]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • El scotto El scotto on Jun 16, 2024

    Wranglers are like good work boots, you can't make them any better. Rugged four wheel drive vehicles which ironically make great urban vehicles. Wagoneers were like handbags desired by affluent women. They've gone out of vogue. I can a Belgian company selling Jeep and Ram Trucks to a Chinese company.

  • Hreardon Hreardon on Jun 17, 2024

    We've owned 4 Grand Cherokees over the years, primarily because my wife really likes them and we've considered it a great value for what you got: quiet, comfortable, plenty of creature comforts. Downsides were middling fuel economy and an interior that was less than "premium", but good enough.

    Our current GC, a 2023, will likely be the last. For what we paid in Overland trim, we could get in a BMW X5, with an arguably far superior ownership experience.

  • VoGhost Fantastic work by Honda design. When I first saw the pictures, I thought "Is that a second gen Acura NSX?"
  • V16 2025 VW GLI...or 2025 Honda Civic SI? Same target audience, similar price points. Both are rays of sun in the gray world of SUV'S.
  • FreedMike Said this before and I'll say it again: I'm not that exercised about this whole "pay for a subscription" thing, as long as the deal's reasonable. And here's how you make it reasonable: offer it a monthly charge. Let's say that adaptive headlights are a $500 option on this vehicle, and the subscription is $15 a month, or $540 over a three year lease. So you try the feature for a month, and if you like it, you keep it; if you don't, then you discontinue it, like a Netflix subscription. In any case, you didn't get charged $500 up front the feature. That's not a bad deal.In my case, let's say VW offers an over the air chip reflash that gives me another 25 hp. The total price of the upgrade is $1,000 (which is what a reflash would cost you in the aftermarket). If they offered me a one time monthly subscription for $50 to try it out, I'd take it. In other words, maybe the news isn't all bad.
  • 2ACL A good car, but - at least in this configuration -not one that should command a premium. Its qualities just aren't as enduring as those of Honda's contemporary sports cars. For better or worse, this is a formula they remain able to replicate.
  • Jalop1991 I just read that Tesla's profits are WAY down "as the electric vehicle company has faced both more EV competition from established automakers and a slowing of overall EV sales growth." This Cadillac wouldn't help Tesla at all, but the slowing market of EV sales overall means this should be a halo/boutique car. Regardless, yes, they should make it.