General Motors is hoping to re-up the Electra name for Buick as per a December filing with the United States Trademark and Patent Office (USTPO). While many of you will recall the model as another ho-hum sedan from the 1990s with the potential to be graced with a 3800 motor, the car actually dates back to a time where tailfins were all the rage and there was no such thing as too much chrome.
Though it’s unlikely that the name would be affixed to anything burning gasoline in the modern context. Buick has already shown an all-electric concept wearing the Electra name at the 2020 Beijing auto show and it would be the mother of all twists to snub it.
Honda has filed to trademark ADX with the United States Patent and Trademark Office (USPTO), presumably so it can use the name for an upcoming luxury model. While Honda has previously sold vehicles with alphanumeric monikers ending in the letter X, that’s literally Acura’s entire lineup and it’s supposed to be delivering a few new models to round out its rather limited selection.
Imitation, as the saying goes, is the sincerest form of flattery, but Jaguar Land Rover’s been burned in the past, what with a certain Chinese automaker rolling out near carbon copies of its Range Rover Evoque crossover.
In the Defender lies far more heritage, but JLR just lost a bid to keep the visual rights to the boxy off-road beast in the UK, paving the way for British sales of a model that looks very similar to the much-loved previous-generation model.
Here at TTAC World Headquarters, we’re all in lockstep agreement that Cadillac’s electric vehicle naming strategy is both awesome and timeless. Names like Lyriq and Celestiq defy any and all attempts at derision and joke-making.
With that lie out of the way, let’s move on to the next addition to the brand’s EV stable: Symboliq.
Being relatively small for a mainstream automaker and with limited resources to keep up with evolving industry trends, Subaru latched onto auto giant Toyota for help in the electric vehicle realm. The only electrified model in Subaru’s lineup, the Crosstrek Hybrid, is a marriage of Subaru body to Toyota technology.
Far bigger things loom on the horizon for the two; namely, a pair of jointly developed electric crossovers — one of which, apparently, has a name.
Everybody knows Nissan’s 370Z has overstayed its welcome. With over a decade of service beneath her belt, the old girl has done her part and now cries out desperately for retirement.
It’s not the car’s fault; Nissan simply hasn’t had anything to replace it with. As such, it’s had to keep sending the tired veteran back to the front. While a successor has been rumored to be in development for ages, little hard evidence turned up to prove its existence.
Meanwhile, the current Z continues to bleed sales. Nissan only managed to move 2,384 examples inside the United States last year — down from a similarly modest 3,468 in 2018. This year won’t be any better for the model, though we now finally have confirmation that Nissan is making moves on the next Z car — and it seems to support rumors that it will adhere to a retro-inspired look. Nissan has filed a trademark patent with the Canadian Intellectual Property Office and the Z logo looks quite a bit like it did when we were still calling the marque Datsun.
Ford covertly patented the Stormtrak name in Europe at the tail end of 2019, potentially foreshadowing a new model that will undoubtedly bring all-wheel drive and some unnecessary body cladding. Our extended family over at AutoGuide noticed that the filing coincided with U.S. spy shots of a new midsize wagon with an abundance of ground clearance.
Could this be the aggressively-named lifestyle and activity vehicle Ford devotees have been waiting for?
Ford has filed a trademark application to register “Black Diamond” with the United States Patent and Trademark Office. General Motors previously manufactured models using the name to denote limited edition models, such as the CTS-V Black Diamond Edition, which incorporated an especially sparkly paint color.
While the same could be true for Ford, there’s another possibility. The term is frequently used to denote a particularly rough patch of mountain trail or extreme ski run. The Blue Oval could adapt it for use on specialty off-road vehicles.
Buyers without the necessary cash (or need) to get into a Bronco next year will have an alternative choice — possibly one with a similar name.
While Ford’s upcoming compact unibody ute, underpinned by the same platform used by the 2020 Escape, has carried the “baby Bronco” moniker ever since Ford revealed the model’s development, the automaker might actually bestow a similar name on the retro-themed vehicle.
Ask this writer how he feels about the oft-derided Chevrolet Cavalier, and he’ll tell you it was only worth owning when offered with GM’s 60-degree V6 family (a second-gen coupe with a 3.1-liter is essentially the model’s zenith), though the 2002MY decision to plunk the decently powerful, low-maintenance 2.2-liter Ecotec beneath the hood wasn’t a bad one.
Besides those attributes, as well as, um, excellent secondhand affordability, there’s little praise that can be mustered for the model that bowed out of the Chevy lineup in 2005. Still, General Motors continues to see value in the Cavalier name. The model is still sold in China and Mexico, where it looks much like a smaller Cruze. And, in the U.S., GM just filed a trademark application for the nameplate.
Luckily for no one, the addition of electric model ranges to various OEM portfolios will only make today’s alphanumeric naming situation worse, including at Nissan. Mercedes-Benz and BMW deserve honorable mentions in this naming crime, but it’s really an industry-wide problem.
That brings us to this tidbit: the names IMQ and IMS, which just appeared in a trademark application. Until now, we’ve only heard about the Nissan IMX, which fails the name-recognition test compared to more more well-known monikers like CRX, MDX, and, um, DMX. The sought-after names point to two future vehicles, both of which might accompany the IMX electric crossover into production.
We know, we know — you just wrapped up a lengthy and animated conversation about Buick with your coworkers, and you’re all Buicked out. Well, here’s something extra to chew on.
General Motors has filed a trademark application with the U.S. Patent and Trademark Office for use of the name “Enspire” on motor vehicles. No, this doesn’t concern Chevrolet or Cadillac or GMC, that’s for sure. It does, however, concern Buick, as Enspire is the name given to a concept vehicle revealed last spring in China. But what would a production Enspire look like?
Trademark applications provide a very hazy window into the future of an automaker’s lineup, and this one’s no different. On May 7th, Toyota filed an application with the U.S. Patent and Trademark Office for use of the name “LQ” on a motor vehicle.
While it partially fits into the Lexus brand’s naming scheme, the second letter of the name (after L for “luxury”) is meant to designate the style of vehicle. So, just what kind of flagship model could this be?
Fiat Chrysler Automobiles has filed an application with the United States Patent and Trademark Office to trademark the term “Angel.” Submitted on July 17th, the name would be applicable to FCA-branded vehicles, specifically passenger automobiles, their structural parts, badges, and trim.
Is this to be a special edition Dodge SRT Demon emblazoned with blinding white bodywork or a electric economy car named to poke fun at the beastly coupe? Either way, FCA could certainly use something angelic in its lineup, because the heavenly Pacifica can’t be left to do all the heavy lifting.
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- Dukeisduke VinFast? More like SinkingFast.
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- Corey Lewis Priced about $7k too high, especially since the pano roof will leak water and it's now fully out of warranty.
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