By on July 27, 2020

gm

Here at TTAC World Headquarters, we’re all in lockstep agreement that Cadillac’s electric vehicle naming strategy is both awesome and timeless. Names like Lyriq and Celestiq defy any and all attempts at derision and joke-making.

With that lie out of the way, let’s move on to the next addition to the brand’s EV stable: Symboliq.

Cadillac Society recently uncovered the new addition to the growing lineup in the electronic bowels of a Swiss patent office. General Motor applied for the name on July 22nd.

While Caddy’s EV ambitions came into clearer focus this month, the names applied to the next three models remained cloaked in haze. This helps break up the clouds a bit.

The name “Lyriq” is bound for Cadillac’s first all-electric model, a midsize crossover due for a reveal later this year, with production following in 2021. Celestiq is reserved for a hand-built, ultra-high-end halo car. Elsewhere in the plan, a small, more attainable crossover will capture eco-conscious buyers in the XT4 arena, while a three-row EV crossover will tempt those who’d otherwise consider an XT6.

Meanwhile, the Escalade stands to gain a clean-running sibling. Might we suggest the name Diaboliq?

Sure enough, a quick perusal of the U.S. Patent and Trademark Office’s listings shows Symboliq and Cadillac Symbolic among the automaker’s recent applications. And not only that — “Optiq” is there, too.

Optra? No. Optiq. This Cadillac’s all American, thank you very much.

Unfortunately, none of these applications reveal exactly which model the name will land on. And GM’s still missing one of the five. Regardless, it’s clear that the automaker’s not easing up on the development throttle, despite the new challenges and pressures posed by the pandemic. The company aims to introduce 20 EV models by 2023, with the briefly mothballed Detroit-Hamtramck assembly plant in Detroit serving as GM’s green nerve center and dedicated EV production base.

The first of the Cadillac crowd, the Lyric, is destined for an August 6th reveal.

[Image: General Motors]

Get the latest TTAC e-Newsletter!

Recommended

46 Comments on “More Names Emerge From Cadillac’s Future...”


  • avatar
    Art Vandelay

    Good job Cadillac. People have been longing for years for names to return to your cars and you manage to give them names that make people miss the letters and numbers.

  • avatar
    Lie2me

    “Cadillac Society”

    Cadillac has a society?

  • avatar
    Matt51

    Barf. GM has jumped the shark with Cadillac.

    • 0 avatar
      RedRocket

      There’s the TTAC Commentariat spirit towards Cadillac we all know and love.

    • 0 avatar
      teddyc73

      How so? How are they any different than other luxury auto brands?

      • 0 avatar
        Art Vandelay

        They aren’t as good

      • 0 avatar
        Matt51

        No one is going to buy their over priced electric cars. Selecting names from ebonics is going to sell cars? GM can’t even spell, and they expect you to buy their car? This is even worse than when they moved headquarters to NYC, and as Bob Lutz pointed out, having a bunch of metrosexuals standing around looking at a Cadillac was going to sell cars?
        Cadillac has “jumped the shark”. An embarrassment. Can’t compete in gasoline cars. So goes all in trying to catch Tesla. Fail.

  • avatar
    dwford

    Proving that Cadillac is still run exclusively by marketing people who have zero knowledge of the history of Cadillac, and zero knowledge of cars, car buyers, 2020 media, the auto business, etc.

    You can just see the marketing types brainstorming names “Well, we’ve decided that all these vehicles need to end in ‘iq,” so now we need to figure out some names that end in ‘iq.\'” “What should we get for lunch today?”

    • 0 avatar
      teddyc73

      Yeah, marketing is a big part of selling products. Nothing new there. Also, coming up with something interesting and unique is also part of marketing. So again, you’re right. Lastly, today’s younger buy doesn’t care about Fleetwood and DeVille and Seville. Those names are irrelevant. So how does a new naming concept suggest zero knowledge of cars, buyers, 2020 media (you mean left with lying loons?) and the auto business? But Cadillac is damned if they do and damned if they don’t.

  • avatar
    FreedMike

    I’m going with renaming the Escalade the “Balleriq”.

    Joking aside, I see what they’re trying to do, and you know what? I think it’s a good move. Yes, these names are silly, but if the vehicles are good, it won’t really matter. I mean, who thought something called “Model S” would be the car that finally broke the Mercedes S-class’ stranglehold on rich car buyers?

    Caddy has zero cred anymore, and any cred it earns will be as an upscale EV maker. Blow it all up and start from zero.

    That, or administer the Jesus Juice and wave goodbye.

  • avatar
    Cicero

    Titaniq was already taken, I’m guessing.

  • avatar
    Lie2me

    For Cadillac’s EV, “Sparky De Ville”

    If Buick gets an EV, “Electric 225”

  • avatar
    SCE to AUX

    Cadillac (Cadillaq?) seems bent on self-destruction. The brand may not exist in 5 years.

    • 0 avatar
      Hydromatic

      The brand will still exist. It’ll just be in the hands of a Chinese company that actually treats it like the luxury brand it ought to be.

    • 0 avatar
      FreedMike

      The way it’s going for them, they may not exist in five years anyway. Case in point: any of their products not named “Escalade.” I mean, seriously…a Cadillac sedan with a four-banger truck engine? WTF…might as well go for broke and try something new.

      If they can offer compelling Tesla-fighting product, I think they may have something to build on long-term.

  • avatar
    Rocket

    This is getting embarrassing. Somebody in that conference room needs to speak up.

    • 0 avatar
      teddyc73

      Why is it embarrassing? I think they are very unique clever sophisticated names. What’s wrong with them? So Corolla and Imprezza are ok with you? They ditch names, it’s stupid. They come up with new names, it’s embarrassing. They can’t win.

  • avatar
    Rocket

    Up next: Lowiq and zeroiq.

  • avatar
    mcs

    I wonder if the low end models will have a lot of Plastiq?

  • avatar
    ToolGuy

    Vehicles are becoming more generiq – which will see a further uptiq as manufacturers commonize on electroniq and electromagnetiq drive components. So naming/branding/USP needs to be more uniq… uneeq… uneeiq. [This is why luxury emblems are already dinner-plate sized.]

    New tech, new rules – these could turn out to be nice – and relatively successful. [Quiet smooth surge of limitless torq is right in line with historiq Cadillaq attributes.]

  • avatar
    ttiguy

    The problem with this naming scheme is that it assumes people aren’t morons. Im pretty sure its a play on the electrical current equation I=Q/t (get it now?).

    in reality, most people are like the TTAC B&B and will be too dumb and uneducated to get it. So yeah, its doomed for failure.

  • avatar
    Tele Vision

    I’ll rebadge my CTS-V to ‘OHViq’ and carry on exulting in the sound of money exploding.

  • avatar

    “Here at TTAC World Headquarters”

    Where is “Here”? It is interesting to mention that in his weekly Rant column Peter did not complain about names and predicted that they will be okay if product is right.

  • avatar
    whisperquiet

    What???, no Cadillac “Pubic”?

  • avatar
    mcs

    The problem is with the company name itself. Motors was the worst general ever. He lost big time at the battle of Vega Run where his troops overheated and 10’s of thousands were left dead at the side of the road. He was again embarrassed at The Cimarron where he sent in an embarrassingly inferior force. His 8-6-4 strategy was a disaster. In fact, he was so bad, he lost several divisions including those led by Olds and Pontiac. Why would you name a company after a guy like that?

    • 0 avatar
      Lie2me

      Because in 1948 the General’s design commanders, Harley Earl and Franklin Quick Hershey repurposed the fins off a P-38 and forever changed the automotive styling battleground with his 4-wheeled rocket ships

  • avatar
    teddyc73

    Cadillac ditches names and goes with alpha numeric like every other brand and everyone complains. Cadillac gets creative and develops new names for a bunch of new products and everyone complains. You people are nuts.

    • 0 avatar
      Art Vandelay

      The names don’t resonate with people and the cars have been lackluster for years. If they get the cars right, people will start to come back but they haven’t really earned the benefit of the doubt here so people will look at it like this

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Inside Looking Out: Tesla may end up buying Hyundai or Toyota or Honda. Musk said in interview to FakeNews that Tesla...
  • Imagefont: Art I’m not against nuclear power and I’m not arguing against it here. I’m recognizing a reality that...
  • EBFlex: Wow…what an incredibly biased article. Is this MSNBCTTAC? Let’s look at this from a more...
  • mcs: @bd2: The CarWow test I saw ran the cars at 45F. The kia was 90% and the Model 3 78% of its tested range. Also,...
  • EBFlex: Yes no chance because it’s production limited to 50K units.

New Car Research

Get a Free Dealer Quote

Who We Are

  • Matthew Guy
  • Timothy Cain
  • Adam Tonge
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber