Nissan Trademarks New Logo for Z Cars… and Itself

Matt Posky
by Matt Posky
nissan trademarks new logo for z cars 8230 and itself

Everybody knows Nissan’s 370Z has overstayed its welcome. With over a decade of service beneath her belt, the old girl has done her part and now cries out desperately for retirement.

It’s not the car’s fault; Nissan simply hasn’t had anything to replace it with. As such, it’s had to keep sending the tired veteran back to the front. While a successor has been rumored to be in development for ages, little hard evidence turned up to prove its existence.

Meanwhile, the current Z continues to bleed sales. Nissan only managed to move 2,384 examples inside the United States last year — down from a similarly modest 3,468 in 2018. This year won’t be any better for the model, though we now finally have confirmation that Nissan is making moves on the next Z car — and it seems to support rumors that it will adhere to a retro-inspired look. Nissan has filed a trademark patent with the Canadian Intellectual Property Office and the Z logo looks quite a bit like it did when we were still calling the marque Datsun.

According to Nissan Senior Vice President Ivan Espinosa, public previews of the actual car are off the table until at least October. But Motor Trend managed to spot the patent filing early, presumably before the automaker managed to do the same in other countries.

Nissan has also been busy filing a new trademark for itself. Following the trend where automakers nix the three-dimensional aspects of their existing designs for a cleaner look, the brand has streamlined its corporate iconography quite a bit. It looks decent, offering more changes than the recent BMW revamp while managing to look better overall. Motor1 reports that it saw the emblem illuminated on the front of the Ariya concept in Tokyo (below). That seems to indicate it’s already gearing up to swap over to the new badge — though it could still be reserved for EVs.

Realistically speaking, the next Z car is probably years away. Nissan has confirmed it’s in development and rampant speculation has gradually given way to persistent rumors that the car will utilize a turbocharged 3.o-liter V6 and the name 400Z.

[Image: Nissan]

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  • on Mar 20, 2020

    The Z is similar to 1957 Zorro TV series

  • Pug Pug on Mar 21, 2020

    I live in NZ where most people drive ex-JDM cars 'cause we're RHD. One thing I love about Nissan and Toyota's old JDM cars, is that they gave many model ranges their own logo, and put THAT on the front of the car, instead of the Nissan or Toyota logo. You've got to look at the back to see who makes it. It makes each model range look like a sub-brand. (I think Nissan stopped doing this for new designs from about '99.) And the JDM word names are always cooler than whatever silly letter/number combos they come up with for other countries. Z cars should have a Z on the front. A Lexus SC should've been called a Soarer and had a lion with wings on it.

    • See 1 previous
    • Pug Pug on Mar 25, 2020

      @Inside Looking Out Yes. Most used car lots here are full of cars imported from Japan in used condition. I would expect that to be true of Australia now also, considering they've dropped most/all protectionism. Japanese cars are also sold new here at the dealerships for the respective brand. And those ones often have different names. So before Toyota brought in the Lexus name in Japan, in NZ/OZ you could find the Lexus version (sold new here) and Toyota version (used JDM car) BOTH on the roads. So that Toyota Soarer could pull up next to an identical Lexus SC.

  • SPPPP It seems like a really nice car that's just still trying to find its customer.
  • MRF 95 T-Bird I owned an 87 Thunderbird aka the second generation aero bird. It was a fine driving comfortable and very reliable car. Quite underrated compared to the GM G-body mid sized coupes since unlike them they had rack and pinion steering and struts on all four wheels plus fuel injection which GM was a bit late to the game on their mid and full sized cars. When I sold it I considered a Mark VII LSC which like many had its trouble prone air suspension deleted and replaced with coils and struts. Instead I went for a MN-12 Thunderbird.
  • SCE to AUX Somebody got the bill of material mixed up and never caught it.Maybe the stud was for a different version (like the 4xe) which might use a different fuel tank.
  • Inside Looking Out Scandinavian design costs only $600? I mean the furniture.
  • Akear Lets be honest, Lucid will not be around in five years. It does not matter that it is probably the world's best EV sedan. Lucid's manufacturing and marketing is a complete mess. The truth is most EV companies are going under within the decade.