Fiat Chrysler Files 'Angel' Trademark for Passenger Vehicles

Matt Posky
by Matt Posky
fiat chrysler files 8216 angel trademark for passenger vehicles

Fiat Chrysler Automobiles has filed an application with the United States Patent and Trademark Office to trademark the term “Angel.” Submitted on July 17th, the name would be applicable to FCA-branded vehicles, specifically passenger automobiles, their structural parts, badges, and trim.

Is this to be a special edition Dodge SRT Demon emblazoned with blinding white bodywork or a electric economy car named to poke fun at the beastly coupe? Either way, FCA could certainly use something angelic in its lineup, because the heavenly Pacifica can’t be left to do all the heavy lifting.

Spotted by Allpar, the trademark filing eludes specifically to a vehicle’s name. But, as it offers no additional details, FCA’s intent is left entirely to our imaginations. My best guess is it will find a home on a concept vehicle we’ll see once in public before FCA places it in storage, but I’m hoping I’m wrong on this one. With AMC long dead, Dodge may be the only brand left that could get away with naming a production vehicle “Angel.”

However, the name could just as easily be reserved for any of Fiat Chrysler’s other brands. It’s incredibly difficult to imagine what the Jeep Angel might look like. Perhaps it will be a high-strung hybrid — CEO Sergio Marchionne said the company will electrify roughly half of its fleet by 2022 and Dodge has to get around to EVs eventually.

There’s also a fair chance the trademark will never be used on anything. Automakers frequently scoop up names as a precautionary measure. Maybe someone at FCA went on a Friday bender, drunkenly suggested there should be a Dodge Angel, and an employee took them seriously enough to issue a filing.

Until the manufacturer lets something slip or the Patent and Trademark Office is forced to abandon the claim due to non-use, all we can do is speculate and make giant leaps based off what we know.

Successor to the Dodge Tomahawk? Plug-in Ram ProMaster with a built in cathedral? The possibilities are as endless as they are stupid. You tell us what you’d like to see.

[Image: FCA]

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2 of 21 comments
  • FOG FOG on Aug 04, 2017

    "Spotted by Allpar, the trademark filing eludes specifically to a vehicle’s name." Will we ever know the vehicle's name or will it "elude" us all forever? Maybe they can "allude" to the name at a later point in time.

  • Garrett Garrett on Aug 04, 2017

    Challenger with a 2.0 liter turbocharged four cylinder.

  • Kat Laneaux What's the benefits of this as opposed to the Ford or Nissan. Will the mileage be better than the 19 city, 24 hwy? Will it cost less than the average of $60,000? Will it be a hybrid?
  • Johnster Minor quibble. The down-sized full-sized 1980-only Continental (which was available with Town Car and Town Coupe trims) gave up its name in 1981 and became the Town Car. The name "Town Coupe" was never used after the 1980 model year. The 1981 Lincoln Town Car was available with a 2-door body style, but the 2-door Lincoln Town Car was discontinued and not offered for the 1982 model year and never returned to the Lincoln lineup.
  • Zipper69 Some discreet dwebadging and this will pass for a $95k Lucid Air...
  • Zipper69 Does it REALLY have to be a four door?Surely a truly compact vehicle could stick with the half-door access with jump seats for short term passengers.
  • ToolGuy See kids, you can keep your old car in good condition.