Fiat Chrysler Automobiles has filed an application with the United States Patent and Trademark Office to trademark the term “Angel.” Submitted on July 17th, the name would be applicable to FCA-branded vehicles, specifically passenger automobiles, their structural parts, badges, and trim.
Is this to be a special edition Dodge SRT Demon emblazoned with blinding white bodywork or a electric economy car named to poke fun at the beastly coupe? Either way, FCA could certainly use something angelic in its lineup, because the heavenly Pacifica can’t be left to do all the heavy lifting.
Spotted by Allpar, the trademark filing eludes specifically to a vehicle’s name. But, as it offers no additional details, FCA’s intent is left entirely to our imaginations. My best guess is it will find a home on a concept vehicle we’ll see once in public before FCA places it in storage, but I’m hoping I’m wrong on this one. With AMC long dead, Dodge may be the only brand left that could get away with naming a production vehicle “Angel.”
However, the name could just as easily be reserved for any of Fiat Chrysler’s other brands. It’s incredibly difficult to imagine what the Jeep Angel might look like. Perhaps it will be a high-strung hybrid — CEO Sergio Marchionne said the company will electrify roughly half of its fleet by 2022 and Dodge has to get around to EVs eventually.
There’s also a fair chance the trademark will never be used on anything. Automakers frequently scoop up names as a precautionary measure. Maybe someone at FCA went on a Friday bender, drunkenly suggested there should be a Dodge Angel, and an employee took them seriously enough to issue a filing.
Until the manufacturer lets something slip or the Patent and Trademark Office is forced to abandon the claim due to non-use, all we can do is speculate and make giant leaps based off what we know.
Successor to the Dodge Tomahawk? Plug-in Ram ProMaster with a built in cathedral? The possibilities are as endless as they are stupid. You tell us what you’d like to see.
[Image: FCA]
Pentastar V6 + hybrid system = 400 hp
That would make my choir sing.
That’s the new special trim package for the Avenger, Compass, 200, and Dart.
All four are in car heaven, and if you still want to drive one, you’ll need the angel package.
The Mopar version of the Fiat 124 Spyder, in pink, mauve or eyeshadow blue, for the ladies: the Chrysler Cherub.
(Available only with automatic transmission and standard equipment handbag hook and driver’s side makeup mirror.)
Oh, how I’d rock an Orchid Mist LaFemme!
I am not sure the Compass would be in heaven.
Viper’s Replacement.
Demon on the drag strip
Angel on the Road Course
Don’t forget that Marchionne said a replacement for the Viper is possible with the Giorgio rear-wheel drive architecture…
I vote Viper Replacement.
I bet you it’s the brand name FCA wants to develop for its driving aid technologies, like Honda’s Honda Sensing and Toyota’s Toyota Safety Sense.
If I was a betting man, I’d say you won.
I think your dead right. Call it “Angel”.
You’ll be able to buy a Demon with an Angel watching over it. How cunning.
My initial thought as well as it is a horrible name for a vehicle. Probably be boycotted by evangelicals or something. If it applies to anything, driver assist system or maybe even an OnStar like service.
Demon, Hellcat, Angel….
A new product targeting the bible belt. A large SUV with seating for 14.
Best seller in Utah.
I’ve wondered why a factory 6 door Suburban doesn’t exist. I bet some would buy it. Then the Grand(er) Wagoneer would follow.
Chrysler PLC. Dan’s Pentastar Hybrid powertrain. A RWD coupe that is comfortable, easy to see out of, and classy instead of aggressive. Based on Alfa Giorgio (Giulia) platform.
Could spawn a slightly lifted two door shooting brake/PLC (that’s Personal Luxury Crossover, tyvm) as a true coupe premium CUV to laugh at BMW’s hunched-back abortions.
Then cancel it in 4 years after tying the last Thunderbird in sales.
Fine, make 4 door versions…I guess. Haha
Here come with puns…
Waiting for an angelic intervention to save FCA from its tailspin…
FCA better hope for angelic intervention. Even Satan himself wouldn’t touch this one with a 30-foot pole.
Mr. Sweater would strike a Faustian bargain for a small and mid sized car that sells.
Dodge Demon Angel Avenger. Pure evil, theologically speaking.
Fiat Angel Benefactor Edition… dedicated to the CEO of whatever car company agrees to “merge” with FCA.
Angels & Demons. I read the book.
Some Illuminatus ought to brand Marchionne for ‘potentially’ ruining Ferrari by making an SUV.
“Spotted by Allpar, the trademark filing eludes specifically to a vehicle’s name.”
Will we ever know the vehicle’s name or will it “elude” us all forever?
Maybe they can “allude” to the name at a later point in time.
Challenger with a 2.0 liter turbocharged four cylinder.