Cadillac ATS Sales Down, Down, Down, Down Some More?
The Cadillac ATS’s launch in the fourth-quarter of 2012 was the most important for the Cadillac brand since whatever Cadillac’s previous most important launch was.
But very early on, Cadillac simply wasn’t selling as many as they wanted to. Sales weren’t terribly low – Cadillac averaged 3,200 U.S. ATS sales in calendar year 2013, but incentivization kicked in early. After peaking at 3,887 units in December 2013, sales have decreased on a year-over-year basis in 14 of 15 months, including in each of the last eleven months.
Only a two-unit, 0.07% uptick in April 2014 interrupted what would otherwise be a streak of decreases stretching back to the beginning of last year.
So here’s the question: with April sales results set to be released tomorrow, will the Cadillac ATS’s sales stats display a full year of year-over-year monthly declines?
Not In The Big Leagues Yet, But Mazda 6 Sales Are Steadily Rising
For the eleventh time in twelve months and the third consecutive month, U.S. sales of the Mazda 6 increased in March 2015. Only a slight 42-unit decline in December broke what would now be a full year-long streak of year-over-year improvement for the 6.
With help from a refreshed-for-2016 model already making up the bulk of Mazda’s 6 inventory, Mazda USA is now on track to sell more than 65,000 6 sedans in calendar year 2015, a rate of sales that would return the midsize Mazda to a nine-year high.
Last month was a particularly productive period according to Mazda’s end-of-quarter sales report: “The refreshed 2016 Mazda6 recorded its best month of sales since March of 2012 with 7,570 vehicles sold, an increase of 32.1 percent over March of 2014.”
Oh, So This Is Why BMW Thinks The Sports Car Market Isn't Going To Recover
It’s been five months since BMW’s sales boss, Ian Robertson, made news by questioning the long-term viability of the sports car. “The sports car market is roughly half of what it used to be. Post-2008, it just collapsed. I’m not so sure it’ll ever fully recover,” Robertson said.
BMW, of course, is the maker of the Z4, a car which generates only one-tenth the volume now that it did when launched as a successor to the Z3. In other words, it’s not much wonder BMW wonders whether outright sports cars have a future.
Range Rover Sales Are Booming In The U.S. – $80K+ SUV Outsells Evoque, Flex, Yukon XL, GLA, Cayenne
Land Rover USA reported more than 1000 Range Rover sales in each of the last six months and in eight of the last nine months. Year-over-year volume has now increased in four consecutive months as well as in seven of the last eight months.
But it was the month of March in particular that drew special attention to U.S. sales performance of one of the world’s best known high-end SUVs.
Land Rover reported 1996 Range Rover sales in America in March 2015, a 151%, 1202-unit year-over-year increase.
Chart Of The Day: Imagine The U.S. Auto Industry Without Pickup Trucks
With 29% and 30% of their U.S. sales coming from pickup trucks, respectively, General Motors and Ford Motor Company fall from the top two positions to the second and third when auto manufacturer sales are compared without pickups.
Toyota, therefore, becomes the top dog with 507,000 non-pickup sales through the first-quarter of 2015, 21,000 more cars, vans, SUVs, and crossovers than General Motors.
Excluding Frontiers, Titans, and Ridgelines doesn’t change the fact that Nissan and Infiniti are still outselling Honda and Acura. Fiat Chrysler Automobiles nearly pulls level with Ford MoCo when the Ram and dominant F-Series, America’s best-selling vehicle line, are left out of the equation.
Chevrolet Sonic's U.S. Subcompact Market Share Is Plunging – Started Near The Top Now It's Here
GM’s share of America’s subcompact segment fell below 10% in the first-quarter of 2015 as Chevrolet Sonic volume tumbled 53%, year-over-year.
As a whole, the subcompact category is in decline in early 2015, but a large part of the category’s 9% drop can be attributed to the Sonic. Sales of the Sonic decreased by nearly 13,000 units over the last three months.
The Top 10 Fastest-Growing Auto Nameplates In America: 2015 Q1
The Kia Sedona is the fastest-growing auto nameplate in the United States so far this year, nearly quintupling its first-quarter volume to 7670 units in 2015’s first three months.
We chose not to factor in the GMC Canyon, Chevrolet Colorado, and Audi A3, all of which actually recorded even year-over-year percentage improvements, not because they’re not selling at a far more prodigious pace than they did a year ago, but because they weren’t available in new or old form at this stage last year. Nor were the Kia K900 and Ram ProMaster, vehicles which would also have cracked the top ten.
U.S. Ford Mustang Sales Boom In March 2015: Mustang Outsells Lincoln; Outsells Camaro And Challenger Combined
The Ford Mustang outsold the whole Lincoln brand by a 1.5-to-1 count in March. U.S. Mustang volume has, not surprisingly, risen sharply since the age of the sixth-generation model began.
March’s tally, however, was particularly notable, not just because of the way in which Mustang volume made Lincoln’s abysmal total appear even worse (Lincoln sales slid 3%, year-over-year, to just 8695 units) but because the Mustang outsold the Chevrolet Camaro and Dodge Challenger, combined.
That won’t become a long-term trend. General Motors is already gradually leaking details of its next Camaro. The Challenger, meanwhile, is selling better than ever. Sales have only increased on an annual basis since Dodge brought the nameplate back in 2008.
Chart Of The Day: The Chevrolet Volt's Long And Harsh Decline
The first three months of 2015 marked the lowest-volume quarter of U.S. Chevrolet Volt sales since the summer of 2011, when Volt production was just ramping up.
Volt volume in January of this year, more specifically, fell to the lowest level since August 2011. With only 542 sales in the first month of 2015, Volt sales were down 41%.
February sales then tumbled 43%. Most recently, March 2015 volume slid below 1000 units for the third time in three months, tumbling 57% to just 639 units, just the fourth time in 38 months that GM has sold fewer than 1000 Volts in the span of a month.
Chart Of The Day: The Rise Of Commercial Van Sales In America – 2015 Q1
Commercial van sales are on the rise in the United States. But of greater interest than the improvements – total sales jumped 14% to 356,814 units in 2014 and are up 26% to 87,866 year-to-date – is the constant change in the category.
The Mercedes-Benz GLA's Arrival Isn't Slowing Down The Mercedes-Benz CLA: U.S. 2015 Q1 Sales
As Mercedes-Benz USA levels off with slightly less than 2000 GLA SUV/crossover/hatchback/whatever-it-is sales per month, U.S. sales of the GLA’s sedan donor vehicle, the CLA, haven’t slowed at all.
In other words, the GLA’s presence in Mercedes-Benz showrooms is not a deterrent to the CLA.
Yes, America, buyers continue to flock to the sedan even though there’s a crossover version of that sedan available. Believe it.
Granted, the CLA isn’t selling like it did during its launch period. Anticipated and hyped, the CLA generated 8518 U.S. sales in its first full two months, October and November 2013.
Best-In-A-Decade March 2015 Ford Explorer Sales Cause Us To Remember Times Gone By
In the lead-up to the launch of a refreshed 2016 Ford Explorer, March 2015 sales of the current model rose to the highest March output since 2005 and the highest monthly level regardless of season since July 2005.
Explorer volume jumped 19% to 23,058 in March 2015, a total made up of 2293 Police Interceptor Utilities (up 45%) and 20,765 civilian Explorers (up 17%).
Led By New A3, Entry-Level Autos Are Carrying The Load For Audi USA
March was the highest-volume U.S. sales month in the Audi A3’s decade-long history. Never before had the A3 topped the 3000-unit mark, but March volume climbed to 3081 sales, equal to 18% of Audi USA’s volume last month.
Year-over-year comparisons for the A3 are all but completely invalid, as a hiatus between the departure of the A3 hatchback and the current A3 sedan resulted in a three-month-long sales-free period between November 2013 and January 2014. That period was followed by only 863 sales during the new A3’s first two months of February and March 2014.
2015’s first-quarter was, however, the best quarter yet for the new A3 despite the fact that January-March is the slowest period of the year for auto sales in the United States.
U.S. Minivan Sales – March 2015 YTD – Cain's Segments
Minivans accounted for only 2.7% of the U.S. auto industry’s new vehicle volume in March 2015, a sharp drop from the 3.5% achieved by the category one year earlier.
First-quarter sales of minivans in 2015 were down 12%, and the segment’s share of the industry’s new vehicle volume tumbled to 2.8% from 3.4% in the first-quarter of 2014, a period in which total minivan volume had risen 5%, year-over-year.
Two key factors are at play in the minivan segment’s U.S. decline in early 2015. Primarily, a retooling of the Fiat Chrysler Automobiles plant in Windsor, Ontario, is disrupting the sale of the two vans that led the category at this time a year ago and throughout the 2014 calendar year.
Lincoln MKC Inventory Rising, But U.S. Sales Have Levelled Off
With November’s sales results in hand, we asked four months ago whether Ford Motor Company’s Lincoln division had reached “Peak MKC.” Initial evidence suggested the Escape-related small crossover wasn’t able to cross the threshold from middling success in the Acura RDX and Audi Q5-dominated small luxury CUV arena into the upper tier.
With the MKC’s U.S. sales results from the first-quarter of 2015 now in, there’s yet more evidence leading us to believe that demand for the MKC – at its current price point, with its current level of incentives, without a new MKX stealing limelight – won’t climb noticeably higher.