Best-In-A-Decade March 2015 Ford Explorer Sales Cause Us To Remember Times Gone By

Timothy Cain
by Timothy Cain
best in a decade march 2015 ford explorer sales cause us to remember times gone by

In the lead-up to the launch of a refreshed 2016 Ford Explorer, March 2015 sales of the current model rose to the highest March output since 2005 and the highest monthly level regardless of season since July 2005.

Explorer volume jumped 19% to 23,058 in March 2015, a total made up of 2293 Police Interceptor Utilities (up 45%) and 20,765 civilian Explorers (up 17%).

In a month which saw particularly strong results from the Nissan Rogue and Chevrolet Equinox, the Explorer ranked sixth among America’s best-selling SUVs and crossovers. (With consistently strong performances from the CR-V, Escape, and RAV4, it’s not reasonable to think the Explorer could routinely stand on the podium.)

But those are all smaller CUVs. Among vehicles which come standard with a third row of seating, the Explorer outsold the next-best-selling three-row crossover, Toyota’s Highlander, by more than 10,019 units and the best-selling minivan, Toyota’s Sienna, by 10,203 sales.

Combined, GM sold 24,197 copies of their Lambda-platform (Traverse, Acadia, Enclave) crossovers, a 2% year-over-year gain. But in the interest of full disclosure, Ford also sold 1848 copies of the Flex, which takes the Ford brand’s three-row CUV total up to a Lambda-besting 24,906 units.

That’s besides the point, however. The real story is the return to high-volume status for the Explorer. Last America’s top-selling SUV nine years ago, the Explorer has improved upon its 2006 total in each of the last two years. If the current rate of improvement holds through the next three-quarters, Ford will sell more than 260,000 Explorers in the U.S. this year, the highest total since 2004. March 2015 sales marked the first time since May of last year, which had marked the best month of Explorer sales since July 2005, that Ford had sold more than 20,000 Explorers in a single month. But Explorer sales have increased in 13 consecutive months.

Last month’s 23,058-unit tally was down 7% compared to the previous best March of 2005, but there’s a key difference between the two performances. In March 2005, sales tumbled 17%, a loss of 5000 units compared with March 2004. 2005 was to be the third consecutive year of decline in what would become a seven-year streak. March 2015, on the other hand, marked a 19%, 3700-unit improvement. 2015 is set to be the sixth consecutive year of improved Explorer sales.

Granted, the Explorer isn’t back to historic levels yet, nor is it likely to get back there. Ford averaged 405,000 annual Explorer sales in the U.S. during the decade between 1995 and 2004. The utility vehicle sector has broadened significantly since then, and the competition between nameplates, not to mention the changing tastes of consumers, hasn’t allowed a single SUV/CUV nameplate to come within 60,000 units of the 400K mark since Ford sold 373,000 Explorers twelve years ago.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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6 of 71 comments
  • Sjalabais Sjalabais on Apr 16, 2015

    Interesting side note on the low-volume Flex. Does anyone here have a solid idea if the car is profitable for Ford?

    • See 3 previous
    • Bball40dtw Bball40dtw on Apr 16, 2015

      @Scoutdude How about a stretched Edge with a Flex hat? I'd like that.

  • Dave M. Dave M. on Apr 17, 2015

    Explorer just does nothing for me, but the Flex is cool. I wish the Flex had a 4 cyl EB option....

  • Dukeisduke Globally-speaking, in August, BYD was the fourth best-selling brand name. They pushed Ford (which had been fourth) to sixth, behind Hyundai.
  • 2ACL Some of the reported issues sound expensive for all but the most committed wrenchers. Scant documentation on some of the previous work is also a minus. I wouldn't mind something like this, but whereas the seller is trying to make room, I don't have any for something this intensive.
  • Merc190 Any Alfa has a unique character built in, so there's that, once you get it running properly, until it doesn't...
  • Syke Yeah, no sympathy for the dealerships whatsoever. I've gone enough thru training a dealership's salesperson under the guise of trying to buy an EV. I'm pleasantly surprised that Ford's insisting on Level 3 DC Fast Charging rather than the usual Level 2 that most dealerships have now. This is definitely forcing a commitment on the part of the dealer that they're going to be serious about selling EV's.Oh yeah, DC Fast Charging is never free, so you're definitely talking another income stream for the dealership. The big question is are they smart enough to make something real of it?I continue to say that the legacy automakers biggest problem when it comes to selling EV's is their own dealerships. And this article really drives that home.
  • SCE to AUX Yeah, I'm going to spend 5 or 6 figures on a used/abused car from a punk.