By on April 1, 2015

2015 Audi A3 sedanAn anticipated 1% year-over-year decline in U.S. auto sales in March 2015, a slightly shorter sales month than March 2014, failed to materialize as a number of auto brands reported significant improvements and most decreases were slight. As a result, U.S. auto sales actually improved slightly last month and rose nearly 6% in the first-quarter of 2015.

Premium auto brands left an especially strong footprint on the improved March figures. Audi, BMW, Lexus, and Mercedes-Benz – the four top-selling luxury brands in March – posted 20%, 7%, 9%, and 9% gains, respectively.

Meanwhile, at the top of the heap, Toyota easily outsold Chevrolet to claim the second spot behind Ford, which said a retail sales increase was counteracted by a sharp fleet sales decline.

Automaker March 2015 march 2014 % Change 2015 YTD 2014 YTD % Change
Acura
 14,670 15,580 -5.8% 39,644 37,948 4.5%
Alfa Romeo
 73 217
Audi
 17,102 14,246 20.0% 40,098 35,228 13.8%
BMW
 34,310 32,107 6.9% 78,492 72,377 8.4%
Buick
 20,526 20,428 0.5% 50,497 52,898 -4.5%
Cadillac
 13,756 14,765 -6.8% 37,175 39,588 -6.1%
Chevrolet
 173,886 179,681 -3.2% 476,556 452,683 5.3%
Chrysler
 30,038 26,140 14.9% 81,933  72,483 13.0%
Dodge
 46,049 60,575 -24.0% 123,511 145,224 -15.0%
Fiat
4,494 4,738  -5.1% 11,038 11,425 -3.4%
Ford  226,091 234,448 -3.6% 570,422 558,657 2.1%
GMC
 41,707 41,173 1.3% 119,811 104,468 14.7%
Honda
 111,623 117,738 -5.2% 294,299 287,406 2.4%
Hyundai
 75,019  67,005  12.0% 172,029 160,013  7.5%
Infiniti
 12,525 12,494 0.2% 33,842 31,221 8.4%
Jaguar
 1,660 1,816 -8.6% 4336 4,715 -8.0%
Jeep
 71,584 57,983 23.5% 178,749 145,839 22.6%
Kia
 58,771 54,777 7.3%  141,100 133,006 6.1%
Land Rover
 6,778 4,399 54.1% 16,976 13,079 29.8%
Lexus
 31,054 28,593 8.6% 77,180 65,085 18.6%
Lincoln
 8,695 8,969 -3.1% 21,478 21,603 -0.6%
Maserati
 996 963 3.4% 1,929 2,368 -18.5%
Mazda
 32,123 34,903 -8.0% 78,044 78,057 -0.02%
Mercedes-Benz
 29,921 27,401  9.2%  78,156  72,614  7.6%
Mercedes-Benz Sprinter
 2,379 1,915  24.2%  5,559  4,624  20.2%
Total Mercedes-Benz
 32,300  29,316  10.2% 83,715  77,238  8.4%
Mini
 5,829 3,655 59.5% 12,777 8,657 47.6%
Mitsubishi
 9,764 8,996 8.5% 23,790 19,840 19.9%
Nissan
 132,560 136,642 -3.0% 333,786 323,745 3.1%
Porsche
 4,291 3,808  12.7% 11,430 10,136 12.8%
Ram
 45,023 44,479 1.2% 110,406 100,993 9.3%
Scion
4,424  5,917 -25.2% 11,978 14,457 -17.1%
Smart
 583 775 -24.8% 1,533 2,237 -31.5%
Subaru
 49,111 44,479 10.4% 131,281 112,388 16.8%
Toyota
 190,481 180,838 5.3% 486,462 441,455 10.2%
Volkswagen
 30,025 36,717 -18.2% 79,239 87,323 -9.3%
Volvo
 5,916 5,915 0.02% 13,722 13,698 0.2%
 —
BMW-Mini
 40,139 35,762 12.2% 91,269 81,034 12.6%
FCA/Chrysler Group
 197,261 193,915 1.7% 505,854 475,964 6.3%
Daimler
32,883 30,091 9.3% 85,248 79,475 7.3%
Ford Motor Company
 234,786 243,417 -3.5%  591,900 580,260 2.0%
General Motors
 249,875 256,047 -2.4% 684,039 649,637 5.3%
Honda Motor Company
 126,293 133,318 -5.3% 333,943 325,354 2.6%
Hyundai-Kia
 133,790 121,782 9.9% 313,129 293,019 6.9%
Jaguar-Land Rover
 8,438 6,215 35.8% 21,312 17,794 19.8%
Nissan Motor Company
 145,085 149,136 -2.7% 367,628 354,966 3.6%
Toyota Motor Corporation
 225,959 215,348 4.9% 575,620 520,997 10.5%
Volkswagen Group *
 57,638 55,051  4.7%  131,279 132,870 -1.2%
Industry Total **
1,545,710
1,537,282
0.5%
3,954,946
3,744,021
5.6%

* Volkswagen Group includes sales figures for Audi, Bentley, Porsche, and Volkswagen brands.

** Industry total takes into account Automotive News estimates for brands such as Tesla (1200 March units) and other low-volume, high-priced manufacturers.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

Get the latest TTAC e-Newsletter!

Recommended

13 Comments on “U.S. Auto Brand Sales Results – March 2015 YTD: Not As Bad As Expected...”


  • avatar
    APaGttH

    Scion down 17% year to date, 25% month to month comparison.

    Why Toyota, why? Why are you putting any more resources into this failed experiment???

    Cadillac’s next advertising campaign is going to use a Bruce Springsteen song. “I’m going down, down, down down, whoa, I’m going down, down, down…”

    How do smart dealers stay in business?

    Volkswagen shall rule da vorld! Vee vill have the largest market share the vorld has ever zeen! It will be a glorious rule! A vorld of order! Of German engineering! One vorld! Vat? One moment…

    Ja…ja….ja….nein. VAT?!? Dummkopf! Nein! Nein! Nein! Nein! Nein! VAT?!? Ja. Ja artz? Tut mir Leid. Ja sir. Ja sir. Nein sir. Nein. Ja sir. Ja.

    I have been invormed that ve vill rule the vorld still, except North America, which can go zuck it as var as vee are concerned.

    Of all the makers Honda impresses me the most. A more limited line up than the perceived competition (no BOF vehicles like Toyota, Nissan or Detroit), no pickup truck midsize or larger, limited line up compared to Toyota, Nissan, GM or Ford in particular. They continue to hold the line selling what buyers apparently want.

    • 0 avatar
      28-Cars-Later

      Scion is another one of those things I’d love some anonymous insider opinion about.

    • 0 avatar
      TMA1

      Makes you wonder if Mazda knew what they were getting into.

      “What do you mean you’re going to sell it with a Scion badge?”

      They probably had reasonable hopes of moving some units with the Toyota logo on the hood.

    • 0 avatar
      highdesertcat

      Scion is one of those niche brands. But what surprised me was that both Ford and GM had a small decline while Fiatsler actually saw a small increase in sales.

      What I find enormously encouraging is that the projected SAAR is still over 17-million. That’s gotta be good for America’s economy. This really is a great time to buy a new car or truck, no matter what the buyer’s preference.

      • 0 avatar
        raph

        Mustang seemed to have had a good month at nearly 12.7k units soundly beating Camaro at just under 6k units and Challenger just under 7k units.

        It would be interesting to see what portion of those Mustang sales were pent up demand vs. conquest sales.

    • 0 avatar
      derekson

      VW’s problem remains old product (besides the new Golf/GTI and the ever-so-subtly refreshed Jetta everything in their lineup is what, 3-5 years old at this point?) and a lack of CUV/SUV products that aren’t positioned as luxury products. It will be interesting to see just how far VW’s sales can plunge before they get the refreshed Passat, new Tiguan, and new 3-row CUV out onto the market in the U.S.

      • 0 avatar
        bomberpete

        VW’s reliability reputation, service technicians and dealers also stink. Even with good, reasonably priced product, those are tough obstacles to overcome. Yet somehow Audis are better products overall. Go figure.

    • 0 avatar
      heavy handle

      “How do Smart dealers stay in business?”

      The local ones are also Mercedes franchises. The lone Smart on display doesn’t take-up much space on the showroom floor (or in the back lot).

      To be fair, this is the run-out for the current model, and the next model is a huge improvement. I’m sure dealers haven’t ordered much stock of the old car.

    • 0 avatar
      hifi

      Honda impresses you? Clearly you’re not factoring the unimpressive Civic, Crosstour, the Ridgeline, the FCX, the Fit or the entire Acura brand. If you’re only talking about the Accord, the Odyssey and maybe even the CRV, then yeah, Honda’s real awesome.

      • 0 avatar
        bd2

        And while Honda traditionally has done very well with its core models (not so much with its niche models like the Crosstour, Element, CRZ, etc.), even the Accord and Civic have seen falling sales as the competition has put pricing pressure on Honda.

  • avatar
    northshorerealtr

    Ok, I’ll ask the dumb question–why is March 2015 a shorter sales month than March 2014? I’d first thought that it was because of Sundays, since in most places Sundays aren’t counted as sales days; both March 2014 and 2015 have 5 Sundays.
    What makes the difference in the sales months?
    And, if March 2015 is a shorter month, does that also make the YTD figures suspect? (YTD covers from 1/1 of each year, right? Were either January or February also “short months” in either year?

    • 0 avatar
      sunridge place

      When the last day of the month falls on a weekend, sales from the previous month carry through close of business on the first Monday.

      So, March 2015 sales actually started on March 3rd vs March 1 last year.

      March 2014 also had five selling weekends versus four selling weekends in March 2015.

  • avatar
    hifi

    None of this makes any difference unless you consider the average transaction price. Most brands are attempting to do what Cadillac is doing. I am not as surprised as some people are that Cadillac’s sales have declined. That was intentional. The average transaction price is considerably higher, and they are getting more affluent customers, and much fewer entry level customers. None of the information above matters without knowing if the overall price is increasing or not.

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • el scotto: @Dartdude Our Federal Government, thankfully, is not like Apple computer corporation. I have an iPhone 3...
  • el scotto: @SCE to Aux; I can think of three stand-alone Cadillac dealers. Lockhart Cadillac in Greenwood and Fishers...
  • Ol Shel: You should choose a car from a company that’s never had a recall, like: Nash, Duesenberg, Datsun,...
  • RHD: That’s a lot of money to put on the line for such a silly bet. Truth be told, ICE vehicles will be slowly...
  • DenverMike: The old fogeys say that. It assumes the grade coming up the mountain is the same one going down. Or...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Matthew Guy
  • Timothy Cain
  • Adam Tonge
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber